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Mediplanet 10 years - social media & mobile in the pharmaceutical industry


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Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/Pharmaplanet

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Mediplanet 10 years - social media & mobile in the pharmaceutical industry

  2. 2. HANS SMELLINCKX Digital Marketing Manager 20 years experience founder Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Interactive Marketing Mobile Marketing Metrics, KPI’s & dashboarding Blogger
  3. 3. <ul><li>Pharmaceutical industry needs to go to the consumer </li></ul><ul><li>& stop thinking they will come to you! </li></ul><ul><li>Socialnomics & a translucent digital world ! </li></ul>
  4. 4. <ul><li>Pharmaceutical industry </li></ul><ul><li>Perceives itself as a regulatory vacuum </li></ul><ul><li>OPEN YOUR MIND </li></ul>
  5. 5.
  6. 6. Source:Social media tracker - 2010 Don’t ignore the facts
  7. 7. Source:IAB Belgium- 2010 Don’t ignore the facts + 6 million Belgians are online!
  8. 8. Source:IAB Belgium- 2010 Don’t ignore the facts
  9. 11. Facebook in Belgium 5.4 million ALL age groups 2.9 million daily users Linkedin in Belgium 0.9 million professionals
  10. 12. Consumer changed
  11. 13. The old recipe: Buyer brand sell happy consumer
  12. 14. No more a straight line
  13. 15. People talk! Technology allows consumers to talk to each other on a global scale
  14. 16. Consumer is in control Jetblue… http:// =K6cwIy3pWMQ
  15. 17. Consumer is in control Brand = dialogue
  16. 18. Consumer is in control Brand = dialogue
  17. 19. The mobile consumer 35% of Belgians own a Smartphone
  18. 20. The mobile consumer 75% of c-level own a Blackberry
  19. 21. The mobile consumer Mobile internet traffic will double year over year, the next 3 years!
  20. 22. YOU changed A visual connected world
  21. 23. YOU changed
  22. 24. YOU changed
  23. 25. <ul><li>So basically… </li></ul><ul><ul><li>Consumer moved fully online </li></ul></ul><ul><ul><li>Consumer talks & punishes brands online </li></ul></ul><ul><ul><li>There is a new kid on the block: mobile </li></ul></ul><ul><ul><li>Mobile will cause an even bigger disrupt </li></ul></ul><ul><ul><li>But consumers still use the traditional channels as well </li></ul></ul><ul><li>And where is the pharmaceutical industry? </li></ul>
  24. 26. <ul><li>Not yet consumer driven… </li></ul><ul><ul><li>Very low activity towards consumers </li></ul></ul><ul><ul><li>Only using traditional channels to professionals </li></ul></ul><ul><ul><ul><ul><li>On a good way? </li></ul></ul></ul></ul><ul><ul><li>No transparency </li></ul></ul><ul><ul><li>Wild cat moves when it goes wrong </li></ul></ul><ul><ul><li>You need to get the trust back from consumers (to survive?) </li></ul></ul>
  25. 28. Biggest network of healthcare pro’s 1.7 million members
  26. 29. If we can’t get help from the brands, we’ll do it ourselves! Founder Patientslikeme
  27. 30. Johnson & Johnson
  28. 31. ePatients
  29. 32. Education…
  30. 33. <ul><li>where are the belgian initiatives? </li></ul><ul><li>Time to act… </li></ul><ul><li> </li></ul>
  31. 34. Interactive Marketing Consultants Hans Smellinckx