SlideShare a Scribd company logo

Integrated Publishing Solutions Provider Marketing Communications

•Download as PPTX, PDF•
•
Hans Smellinckx
Hans Smellinckx

The document discusses an integrated publishing solutions provider that aims to help CEOs, CMOs, CFOs, and other executives expand their toolbox through training. It details the provider's in-house specialists and partner experts who share their expertise. It also mentions doubling direct marketing leads and revenue through imagining possibilities.

Business
1 of 27
WELCOME
DATA & PERSONALISATION
Integrated publishing production solutions provider for offline and online marketing & corporate communication. We want to enlarge the toolbox of every single CEO, CMO, CFO, CIO, CTO and CDO. Our Duval Union Academy team consists of top-level in-house specialists and partner experts. All renowned for their expertise and experience in their field. And all of them engaged to share their knowledge with today’s decision makers.
IMAGINE
You could double your Direct Marketing leads & revenue
TOMORROW THE DAY AFTER TOMORR OW FUTUR E IMPACT YOUR TIME Your time spent! Source: Peter Hinsen
TOMORROW THE DAY AFTER TOMORR OW FUTUR E IMPACT YOUR TIME SOY REALITY
NO MAGIC POTION
SKILLS VISION
How many contact points?
FOR ONCE SIZE DOES NOT MATTER
5 years Thomas Cook Group in 5 minutes
START
Weekly newsletter Upsell campaigns
My Thomas Cook experience • Staff: – When I started: 1 – When I left: 8 internal / 2 freelance • 3 full time for e-mail mkt • Process: – Optimise existing – Add frequency – Add data & channels – Budget EM: stayed the same after 24 months – Budget DM: 500K > 900K
Weekly newsletterWeekly newsletterWeekly newsletterWeekly newsletter Upsell campaigns Upsell campaigns Upsell campaigns Upsell campaigns Happy b-day campaign First 24 months Happy New Year + survey
Weekly newsletterWeekly newsletterWeekly newsletterWeekly newsletter Upsell campaigns Upsell campaigns Upsell campaigns Upsell campaigns Happy b-day campaign Next 12 months Happy New Year + survey Segmented + double touch Segmented + double touch Segmented + double touch Segmented + double touch Triple touch DATA QUALITY + WEB BEHAVIOUR
Email personalisation
After 5 years… • Offers are automatically linked • Data shared between online, e-commerce & CRM • After 3 years: reporting integrated with e-commerce • Click behaviour & buying behaviour fully automated & integrated • Start to look at automating Direct Mail • But… no attribution model. • But… customer service still on different CRM
@hanssmellinckx

Recommended

Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing resultsMichael Leander
 
Digital Marketing Doing Workshop 2017
Digital Marketing Doing Workshop 2017Digital Marketing Doing Workshop 2017
Digital Marketing Doing Workshop 2017Bluewire Media
 
Social Media Success
Social Media SuccessSocial Media Success
Social Media SuccessHeadshift
 
The next level in personalisation
The next level in personalisationThe next level in personalisation
The next level in personalisationReading Room
 
Web Personalization - A Must for Your 2017 Marketing Plans
Web Personalization - A Must for Your 2017 Marketing PlansWeb Personalization - A Must for Your 2017 Marketing Plans
Web Personalization - A Must for Your 2017 Marketing PlansMarketo
 
12 Things Your Web Person Wishes You Knew
12 Things Your Web Person Wishes You Knew12 Things Your Web Person Wishes You Knew
12 Things Your Web Person Wishes You KnewNick Armstrong
 
Storytelling PAYS
Storytelling PAYSStorytelling PAYS
Storytelling PAYSNick Armstrong
 
Web personalisation and measurement.
Web personalisation and measurement.Web personalisation and measurement.
Web personalisation and measurement.Reading Room
 

Recommended

Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing resultsMichael Leander
 
Digital Marketing Doing Workshop 2017
Digital Marketing Doing Workshop 2017Digital Marketing Doing Workshop 2017
Digital Marketing Doing Workshop 2017Bluewire Media
 
Social Media Success
Social Media SuccessSocial Media Success
Social Media SuccessHeadshift
 
The next level in personalisation
The next level in personalisationThe next level in personalisation
The next level in personalisationReading Room
 
Web Personalization - A Must for Your 2017 Marketing Plans
Web Personalization - A Must for Your 2017 Marketing PlansWeb Personalization - A Must for Your 2017 Marketing Plans
Web Personalization - A Must for Your 2017 Marketing PlansMarketo
 
12 Things Your Web Person Wishes You Knew
12 Things Your Web Person Wishes You Knew12 Things Your Web Person Wishes You Knew
12 Things Your Web Person Wishes You KnewNick Armstrong
 
Storytelling PAYS
Storytelling PAYSStorytelling PAYS
Storytelling PAYSNick Armstrong
 
Web personalisation and measurement.
Web personalisation and measurement.Web personalisation and measurement.
Web personalisation and measurement.Reading Room
 
Principles for Personalization
Principles for PersonalizationPrinciples for Personalization
Principles for PersonalizationEpiserver
 
How to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using DrupalHow to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using DrupalAcquia
 
Better User Experience through Personalisation in Drupal
Better User Experience through Personalisation in DrupalBetter User Experience through Personalisation in Drupal
Better User Experience through Personalisation in DrupalDavid Peterson
 
Why Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop taniaWhy Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop taniaMarketo
 
Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation IBM Sverige
 
Stream your event
Stream your eventStream your event
Stream your eventMohammed Cherif
 
Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.Chris Goward
 
Personalisation to individualisation retail deck
Personalisation to individualisation retail deckPersonalisation to individualisation retail deck
Personalisation to individualisation retail deckCatchi
 
Definitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketoDefinitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketoHéliot PERROQUIN
 
Building customer trust to drive your KPIs
Building customer trust to drive your KPIsBuilding customer trust to drive your KPIs
Building customer trust to drive your KPIsmext Consulting
 
Forrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationForrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
 
Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016Colin Eagan
 
Enhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – CertonaEnhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – CertonaCertona
 
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Content Strategy Workshops
 
The New-Wave of Artificial Intelligence : Labs Whitepaper
The New-Wave of Artificial Intelligence : Labs WhitepaperThe New-Wave of Artificial Intelligence : Labs Whitepaper
The New-Wave of Artificial Intelligence : Labs WhitepaperDean Bonehill ♠Technology for Business♠
 
Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux FITCH
 
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...Spark Summit
 
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...Spark Summit
 
User experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. CustomizationUser experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. CustomizationVinay Mohanty
 
Social Business Technology
Social Business TechnologySocial Business Technology
Social Business TechnologyOnline Marketing Institute
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
 
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearBook Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearContactually
 

More Related Content

Viewers also liked

Principles for Personalization
Principles for PersonalizationPrinciples for Personalization
Principles for PersonalizationEpiserver
 
How to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using DrupalHow to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using DrupalAcquia
 
Better User Experience through Personalisation in Drupal
Better User Experience through Personalisation in DrupalBetter User Experience through Personalisation in Drupal
Better User Experience through Personalisation in DrupalDavid Peterson
 
Why Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop taniaWhy Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop taniaMarketo
 
Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation IBM Sverige
 
Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.Chris Goward
 
Personalisation to individualisation retail deck
Personalisation to individualisation retail deckPersonalisation to individualisation retail deck
Personalisation to individualisation retail deckCatchi
 
Definitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketoDefinitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketoHéliot PERROQUIN
 
Building customer trust to drive your KPIs
Building customer trust to drive your KPIsBuilding customer trust to drive your KPIs
Building customer trust to drive your KPIsmext Consulting
 
Forrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationForrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
 
Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016Colin Eagan
 
Enhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – CertonaEnhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – CertonaCertona
 
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Content Strategy Workshops
 
Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux FITCH
 
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...Spark Summit
 
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...Spark Summit
 
User experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. CustomizationUser experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. CustomizationVinay Mohanty
 

Viewers also liked (19)

Principles for Personalization
Principles for PersonalizationPrinciples for Personalization
Principles for Personalization
 
How to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using DrupalHow to Create a Personalized Web Experience Using Drupal
How to Create a Personalized Web Experience Using Drupal
 
Better User Experience through Personalisation in Drupal
Better User Experience through Personalisation in DrupalBetter User Experience through Personalisation in Drupal
Better User Experience through Personalisation in Drupal
 
Why Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop taniaWhy Web Personalisation - Web personalisation workshop tania
Why Web Personalisation - Web personalisation workshop tania
 
Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation Matthew Candy - Designing Next Generation Personalisation
Matthew Candy - Designing Next Generation Personalisation
 
Stream your event
Stream your eventStream your event
Stream your event
 
Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.Strategic personalization: Better process, better insights, better sales.
Strategic personalization: Better process, better insights, better sales.
 
Personalisation to individualisation retail deck
Personalisation to individualisation retail deckPersonalisation to individualisation retail deck
Personalisation to individualisation retail deck
 
Definitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketoDefinitive guide-to-web-personalization-marketo
Definitive guide-to-web-personalization-marketo
 
Building customer trust to drive your KPIs
Building customer trust to drive your KPIsBuilding customer trust to drive your KPIs
Building customer trust to drive your KPIs
 
Forrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationForrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus Personalization
 
Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016Colin Eagan Content Strategy for Personalization Confab 2016
Colin Eagan Content Strategy for Personalization Confab 2016
 
Enhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – CertonaEnhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – Certona
 
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...
 
The New-Wave of Artificial Intelligence : Labs Whitepaper
The New-Wave of Artificial Intelligence : Labs WhitepaperThe New-Wave of Artificial Intelligence : Labs Whitepaper
The New-Wave of Artificial Intelligence : Labs Whitepaper
 
Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux Retail 2020 by Dominique Bonnafoux
Retail 2020 by Dominique Bonnafoux
 
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
Going Real-Time: Creating Frequently-Updating Datasets for Personalization: S...
 
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
Netflix's Recommendation ML Pipeline Using Apache Spark: Spark Summit East ta...
 
User experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. CustomizationUser experience issues -- Personalization vs. Customization
User experience issues -- Personalization vs. Customization
 

Similar to Integrated Publishing Solutions Provider Marketing Communications

Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
 
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearBook Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearContactually
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingDevashish Biswas
 
Your Clients Received Their Tax Return. Now What?
Your Clients Received Their Tax Return. Now What? Your Clients Received Their Tax Return. Now What?
Your Clients Received Their Tax Return. Now What? Samantha Russell
 
Talent Magnetism
Talent Magnetism Talent Magnetism
Talent Magnetism Cielo
 
PML Media Company Credentials
PML Media Company CredentialsPML Media Company Credentials
PML Media Company CredentialsPML Media Limited
 
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
Secrets of powerful B2B communications| Ed Field - Maverick MarketingSecrets of powerful B2B communications| Ed Field - Maverick Marketing
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
 
Profiling your customer with social media
Profiling your customer with social mediaProfiling your customer with social media
Profiling your customer with social mediaKontist
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014mindfire.agency
 
Max My Customers
Max My CustomersMax My Customers
Max My Customersjmjorg818
 
Max My Customers
Max My CustomersMax My Customers
Max My Customersjmjorg818
 
Max My Customers
Max My CustomersMax My Customers
Max My Customersjmjorg818
 
FINAL Caitlin Angeloff CNX16 Breakout Presentation_Adam
FINAL Caitlin Angeloff CNX16 Breakout Presentation_AdamFINAL Caitlin Angeloff CNX16 Breakout Presentation_Adam
FINAL Caitlin Angeloff CNX16 Breakout Presentation_AdamCaitlin Angeloff
 
Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Purple Vision
 
Email measurement is evolving...are you?
Email measurement is evolving...are you?Email measurement is evolving...are you?
Email measurement is evolving...are you?Rachel Aldighieri
 
Udacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioUdacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
 
Best digital marketing course
Best digital marketing courseBest digital marketing course
Best digital marketing coursebasecampdigital
 

Similar to Integrated Publishing Solutions Provider Marketing Communications (20)

Social Business Technology
Social Business TechnologySocial Business Technology
Social Business Technology
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in Kenya
 
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearBook Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This Year
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital Branding
 
Your Clients Received Their Tax Return. Now What?
Your Clients Received Their Tax Return. Now What? Your Clients Received Their Tax Return. Now What?
Your Clients Received Their Tax Return. Now What?
 
Talent Magnetism
Talent Magnetism Talent Magnetism
Talent Magnetism
 
PML Media Company Credentials
PML Media Company CredentialsPML Media Company Credentials
PML Media Company Credentials
 
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
Secrets of powerful B2B communications| Ed Field - Maverick MarketingSecrets of powerful B2B communications| Ed Field - Maverick Marketing
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
 
Profiling your customer with social media
Profiling your customer with social mediaProfiling your customer with social media
Profiling your customer with social media
 
Overlead - Scalable Growth.pptx
Overlead - Scalable Growth.pptxOverlead - Scalable Growth.pptx
Overlead - Scalable Growth.pptx
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014
 
Max My Customers
Max My CustomersMax My Customers
Max My Customers
 
Max My Customers
Max My CustomersMax My Customers
Max My Customers
 
Max My Customers
Max My CustomersMax My Customers
Max My Customers
 
FINAL Caitlin Angeloff CNX16 Breakout Presentation_Adam
FINAL Caitlin Angeloff CNX16 Breakout Presentation_AdamFINAL Caitlin Angeloff CNX16 Breakout Presentation_Adam
FINAL Caitlin Angeloff CNX16 Breakout Presentation_Adam
 
1.27.15
1.27.151.27.15
1.27.15
 
Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...
 
Email measurement is evolving...are you?
Email measurement is evolving...are you?Email measurement is evolving...are you?
Email measurement is evolving...are you?
 
Udacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioUdacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree Portfolio
 
Best digital marketing course
Best digital marketing courseBest digital marketing course
Best digital marketing course
 

More from Hans Smellinckx

Digital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxDigital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxHans Smellinckx
 
Intracto - PWA presentation
Intracto - PWA presentationIntracto - PWA presentation
Intracto - PWA presentationHans Smellinckx
 
Digital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRDigital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRHans Smellinckx
 
How to manage digital transformation
How to manage digital transformationHow to manage digital transformation
How to manage digital transformationHans Smellinckx
 
Omnichannel business transformation
Omnichannel business transformationOmnichannel business transformation
Omnichannel business transformationHans Smellinckx
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISSHans Smellinckx
 
Strategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationStrategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx
 
The Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingThe Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingHans Smellinckx
 
The private life of an email
The private life of an emailThe private life of an email
The private life of an emailHans Smellinckx
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
 
Trigger based marketing automation
Trigger based marketing automationTrigger based marketing automation
Trigger based marketing automationHans Smellinckx
 
Change management: who moved my cheese
Change management: who moved my cheeseChange management: who moved my cheese
Change management: who moved my cheeseHans Smellinckx
 
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewMasterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewHans Smellinckx
 
PXL presentation: direct marketing
PXL presentation: direct marketingPXL presentation: direct marketing
PXL presentation: direct marketingHans Smellinckx
 
E-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingE-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingHans Smellinckx
 
MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationHans Smellinckx
 
Erasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumErasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumHans Smellinckx
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryHans Smellinckx
 

More from Hans Smellinckx (20)

AI voor KMO's
AI voor KMO'sAI voor KMO's
AI voor KMO's
 
Digital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxDigital business transformation by Hans Smellinckx
Digital business transformation by Hans Smellinckx
 
Intracto - PWA presentation
Intracto - PWA presentationIntracto - PWA presentation
Intracto - PWA presentation
 
Digital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRDigital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVR
 
How to manage digital transformation
How to manage digital transformationHow to manage digital transformation
How to manage digital transformation
 
Omnichannel business transformation
Omnichannel business transformationOmnichannel business transformation
Omnichannel business transformation
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISS
 
Strategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationStrategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformation
 
The Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingThe Furture of Direct Mail/Marketing
The Furture of Direct Mail/Marketing
 
The private life of an email
The private life of an emailThe private life of an email
The private life of an email
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
 
Trigger based marketing automation
Trigger based marketing automationTrigger based marketing automation
Trigger based marketing automation
 
Email summit 2016
Email summit 2016Email summit 2016
Email summit 2016
 
Change management: who moved my cheese
Change management: who moved my cheeseChange management: who moved my cheese
Change management: who moved my cheese
 
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewMasterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
 
PXL presentation: direct marketing
PXL presentation: direct marketingPXL presentation: direct marketing
PXL presentation: direct marketing
 
E-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingE-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketing
 
MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automation
 
Erasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumErasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqium
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel Industry
 

Recently uploaded

digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 

Recently uploaded (20)

digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 

Integrated Publishing Solutions Provider Marketing Communications