6. Thomas Cook Belgium
TEDx Flanders
Social Marketing Forum
20 years experience
Consultant
Innovation & Marketing Projects
®Evolution
Founder
HANS SMELLINCKX
Omni-channel Marketing Social Media
E-mail Marketing
CRM
Digital Marketing
Mobile Marketing
Blogger
Metrics, KPI’s & dashboarding
Branding & Reach
Twitter.com/hanssmellinckx
31. “Simply possessing stores of data does not
automatically distribute your marketing spend
into the right channels and generate an
impressive ROI”
Jon Baron – CEO Tagman
39. COMPLEXITY
Degree of ROI
Real-time (social/mobile)
Behaviour criteria
Behaviour criteria
Lifestyle criteria
(Buying) history
Socio demo
Excel
access
TIME
SAP
Oracle / IBM