Local
News
What is is the role of local journalism?
@c4cj
The Problem
Decline of Print

@c4cj
Wales
3.06 Million residents

23035

Western Mail circulation figures 23,035

@c4cj
0.76
of the population buy the national paper
ThisIsSouthWales.co.uk
46% increase
DailyPost.co.uk
14.6% increase

High increase
Digital readers
WalesOnline.co.uk
16.7% ...
Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’...
Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’...
55%

of people who now use

hyperlocal media more said it was
due to them getting a smartphone
and / or a tablet.

NESTA, ...
Community news provides
functional information

NESTA, UK - Demand for hyperlocal media, April 2013

@c4cj
Community news provides
functional information

50% local weather
41% local breaking news
32% local entertainment
30% rest...
news

Local
minus
journalists

equals

Democratic Deficit
@c4cj
Emergence of Hyperlocal
Global Phenomena

@c4cj
What is
Hyperlocal?
“Online news or content services pertaining to

a town, village, single postcode or other small,
geogr...
?

What’s the value

of Hyperlocal
And what gets covered

@c4cj
Top three topics

13% of stories are Community based
11.7% of stories cover local politics
11.5% of stories cover sport
Th...
WHO GETS TO SPEAK?
People involved in:

local politics
local businesses
members of the general public
The value of hyperlo...
What role do you play in
the community?

“

I try to cover the
stories that other
people aren't
Community Journalist Richa...
The Centre for Community Journalism in unique in bringing
together research and practice, with the aim of breathing new
li...
How to structure
a sustainable
operation?
@c4cj
Know your
audience
Audit what

Tone of voice & content
Choose your

RESEARCH

platform carefully

else is out there?

Be r...
WHAT IS YOUR GOAL?

Are you plugging an
information gap?

or

filling a commercial
gap?
@c4cj
...What does it look
like?
@c4cj
onthewight.com

filtonvoice.co.uk
caerphillyobserver.co.uk

kingscrossenvironment.com

wv11.co.uk
@c4cj
“

Hyperlocal works best
where it adds value
to local communities
and is rooted in
audience needs
Nesta Here & Now report,...
Join our network at:
www.communityjournalism.co.uk

@c4cj
Upcoming SlideShare
Loading in …5
×

Hyperlocal news: setting up, sustainability and success

631 views

Published on

Presentation given by Centre for Community Journalism Centre Manager, Emma Meese, at the Projor Local Journalism conference in Brazil.

Published in: News & Politics, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
631
On SlideShare
0
From Embeds
0
Number of Embeds
189
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Hyperlocal news: setting up, sustainability and success

  1. 1. Local News What is is the role of local journalism? @c4cj
  2. 2. The Problem Decline of Print @c4cj
  3. 3. Wales 3.06 Million residents 23035 Western Mail circulation figures 23,035 @c4cj
  4. 4. 0.76 of the population buy the national paper
  5. 5. ThisIsSouthWales.co.uk 46% increase DailyPost.co.uk 14.6% increase High increase Digital readers WalesOnline.co.uk 16.7% increase TheArgus.co.uk 36.1% increase @c4cj
  6. 6. Those with internet access and devices such as tablets, mobile phones or computers are more likely to be ‘very interested’ in local news and information NESTA, UK - Demand for hyperlocal media, April 2013 @c4cj
  7. 7. Those with internet access and devices such as tablets, mobile phones or computers are more likely to be ‘very interested’ in local news and information 73% of people who access local news have done so on their smartphones NESTA, UK - Demand for hyperlocal media, April 2013 @c4cj
  8. 8. 55% of people who now use hyperlocal media more said it was due to them getting a smartphone and / or a tablet. NESTA, UK - Demand for hyperlocal media, April 2013 @c4cj
  9. 9. Community news provides functional information NESTA, UK - Demand for hyperlocal media, April 2013 @c4cj
  10. 10. Community news provides functional information 50% local weather 41% local breaking news 32% local entertainment 30% restaurants, clubs or bars 27% community events NESTA, UK - Demand for hyperlocal media, April 2013 @c4cj
  11. 11. news Local minus journalists equals Democratic Deficit @c4cj
  12. 12. Emergence of Hyperlocal Global Phenomena @c4cj
  13. 13. What is Hyperlocal? “Online news or content services pertaining to a town, village, single postcode or other small, geographically defined community” NESTA Here & Now @c4cj
  14. 14. ? What’s the value of Hyperlocal And what gets covered @c4cj
  15. 15. Top three topics 13% of stories are Community based 11.7% of stories cover local politics 11.5% of stories cover sport The value of hyperlocal news in the UK: a new analysis of content @c4cj
  16. 16. WHO GETS TO SPEAK? People involved in: local politics local businesses members of the general public The value of hyperlocal news in the UK: a new analysis of content @c4cj
  17. 17. What role do you play in the community? “ I try to cover the stories that other people aren't Community Journalist Richard Gurner, CaerphillyObserver.co.uk ” @c4cj
  18. 18. The Centre for Community Journalism in unique in bringing together research and practice, with the aim of breathing new life into journalism at a local level. We are building a global network of hyperlocal and community news hubs to develop and learn from each other RESEARCH • OUTREACH DEVELOPMENT • TRAINING www.communityjournalism.co.uk @c4cj
  19. 19. How to structure a sustainable operation? @c4cj
  20. 20. Know your audience Audit what Tone of voice & content Choose your RESEARCH platform carefully else is out there? Be realistic with time and money @c4cj
  21. 21. WHAT IS YOUR GOAL? Are you plugging an information gap? or filling a commercial gap? @c4cj
  22. 22. ...What does it look like? @c4cj
  23. 23. onthewight.com filtonvoice.co.uk caerphillyobserver.co.uk kingscrossenvironment.com wv11.co.uk @c4cj
  24. 24. “ Hyperlocal works best where it adds value to local communities and is rooted in audience needs Nesta Here & Now report, March 2012 ” @c4cj
  25. 25. Join our network at: www.communityjournalism.co.uk @c4cj

×