Website Redesign: Marineland Dolphin Adventure

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This presentation is an overview of my role in the website redesign for Marineland Dolphin Adventure, Georgia Aquarium’s partner facility in Florida. Throughout this project, I served as the liaison between Marineland and Aquarium staff, as well as our digital agency, to ensure timely delivery of all content and maintain open communication about the progress of the website.

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Website Redesign: Marineland Dolphin Adventure

  1. 1. This presentation is an overview of my role in the website redesign for Marineland Dolphin Adventure, Georgia Aquarium’s partner facility in Florida. As the Digital Production Coordinator for Georgia Aquarium, I led the redesign by conducting an initial website audit, creating the sitemap, gathering all content, editing copy and building the final pages within our CMS. Throughout this project, I served as the liaison between Marineland and Aquarium staff, as well as our digital agency, to ensure timely delivery of all content and maintain open communication about the progress of the website.
  2. 2. Website was run through remote servers at Georgia Aquarium. Ongoing technical issues with these servers caused limited availability to publish updates and increased time requirements to make changes. Website was approximately 4 year’s old with outdated design, layout and overall functionality, as well as inconsistent content and low-res/outdated images. To provide a permanent solution for these issues, we migrated the Marineland website to Georgia Aquarium’s existing content management system, Sitefinity.
  3. 3. Optimize website with modern layout, user-friendly navigation and responsive design Refresh site content and images to ensure relevant, updated information for Marineland guests Boost search engine rank with on-page SEO, page titles, meta descriptions and document/image names Increase online conversions by providing engaging user experience and effective CTAs
  4. 4. Analyzed current website navigation structure, written copy, documents and graphics Determined what information would be migrated, and what information we were missing Reviewed existing content and project goals to create new website hierarchy
  5. 5. Created sitemap to provide visual representation of sitemap as well as page properties (titles, page descriptions, redirects, etc.) Presented to VP/General Manager of Marineland, VP of Marketing & Communications at Georgia Aquarium, Digital Marketing team, and our digital advertising agency. Sent sitemap to digital agency as a basis for website design and page templates. I used this sitemap presentation as an opportunity to define the scope and timeline for the project, and ensure a clear consensus on overall goals for the website.
  6. 6. Created questions sheets for each website segment (i.e. dolphin encounters, education programs) and distributed to their respective Marineland staff members Wrote content and assigned pages to interns Provided final edits for all web page copy to ensure accuracy, brand voice and consistent information Coordinated approval process by organizing all completed pages in OneDrive for Marineland staff to review
  7. 7. Worked with digital agency to finalize and test website design, page templates and functionality Built and formatted all web pages with titles, descriptions, copy and images Ensured smooth website launch by coordinating questions/concerns from Marineland staff and digital agency

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