MAKING YOUR BLOG WORK FOR YOU
HOW TO INCREASE YOUR READERSHIP WITH GREAT PHOTOS

@madedotcom
#MADEblogworkshop
SEO

@madedotcom
#MADEblogworkshop
IMAGE SEO
• What are people searching for?
• How to optimize your site?

@madedotcom
#MADEblogworkshop
GOOGLE TRENDS
• http://www.google.com/trends/

• You can choose between image search
and normal search
• Compares differen...
SIMILAR SITES - SEMrush
• http://www.semrush.com (also
www.alexa.com)

• Focused on normal search, but gives you an
idea o...
MORE IDEAS - UBERSUGGEST
• http://ubersuggest.org/

• Captures Google’s suggestions from when you
search
• Great way of ge...
ON SITE BEST PRACTICE
• Name image based on keyword you want to appear for. eg “bedroom designs elegant”
• Put your keywor...
SOCIAL MEDIA

@madedotcom
#MADEblogworkshop
FOUR MAIN PLATFORMS

@madedotcom
#MADEblogworkshop
PINTEREST
• Pin images and video from all of the web and
links back to image source
• Popular topics: interiors, DIY, cook...
PINTEREST – SIZING

@madedotcom
#MADEblogworkshop
PINTEREST – SEARCH
• Finding keywords - type words related
to your industry in the Pinterest search
box and popular sugges...
FACEBOOK – PHOTO CONTENT
• Photos outperform links, video and text posts
for engagement
• Content is key – is it inspiring...
FACEBOOK – POSTING
• Wording - ask a question, encourage an action
e.g. like, share, comment
• Direct people back to your ...
FACEBOOK – TIMING
• Use a Facebook Page over a profile

• Page generates key insights including
when your audience is onli...
FACEBOOK – MAXIMISING IMPACT
• Reposition photo - ensure the most
important part of the photo is visible
• Highlight - for...
INSTAGRAM
• Exclusive content - capture, edit and post
image and video content on the go
• Ability to share to other socia...
TWITTER
• Photo and video content is now previewed in the
Twitter feed
• Images must be uploaded into a tweet and shared
v...
#HASHTAGS AND @TAGGING
• Hashtag (#): Groups tweets into topics e.g. #interiors, allows others to find your tweet
based on...
TO FIND OUT MORE CONTACT
affiliates@made.com

@madedotcom
#MADEblogworkshop
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How to increase your readership with great photo - MADE.COM

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MADE.COM's latest blogger event - How to increase your readership with great photo - showcases how to make your images SEO friendly and improve their social reach.

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How to increase your readership with great photo - MADE.COM

  1. 1. MAKING YOUR BLOG WORK FOR YOU HOW TO INCREASE YOUR READERSHIP WITH GREAT PHOTOS @madedotcom #MADEblogworkshop
  2. 2. SEO @madedotcom #MADEblogworkshop
  3. 3. IMAGE SEO • What are people searching for? • How to optimize your site? @madedotcom #MADEblogworkshop
  4. 4. GOOGLE TRENDS • http://www.google.com/trends/ • You can choose between image search and normal search • Compares different searches • Gives some extra keyword ideas @madedotcom #MADEblogworkshop
  5. 5. SIMILAR SITES - SEMrush • http://www.semrush.com (also www.alexa.com) • Focused on normal search, but gives you an idea of what people are thinking about @madedotcom #MADEblogworkshop
  6. 6. MORE IDEAS - UBERSUGGEST • http://ubersuggest.org/ • Captures Google’s suggestions from when you search • Great way of getting ideas for identifying trends @madedotcom #MADEblogworkshop
  7. 7. ON SITE BEST PRACTICE • Name image based on keyword you want to appear for. eg “bedroom designs elegant” • Put your keyword in the alt text of your image HTML. Do this by adding alt=“your keyword” • Be mindful of your image size - use JPG / PNG / GIF to compress your images. http://developers.google.com/speed/pagespeed/insights/ to find extra info about load speeds @madedotcom #MADEblogworkshop
  8. 8. SOCIAL MEDIA @madedotcom #MADEblogworkshop
  9. 9. FOUR MAIN PLATFORMS @madedotcom #MADEblogworkshop
  10. 10. PINTEREST • Pin images and video from all of the web and links back to image source • Popular topics: interiors, DIY, cookery, fashion, hobbies & crafts • Fastest growing social network - 70 million users globally @madedotcom #MADEblogworkshop
  11. 11. PINTEREST – SIZING @madedotcom #MADEblogworkshop
  12. 12. PINTEREST – SEARCH • Finding keywords - type words related to your industry in the Pinterest search box and popular suggestions automatically pop up • Rank higher in board and pin searches - put specific keywords at the beginning of your board name / pins descriptions • Keep keyword descriptions short and simple @madedotcom #MADEblogworkshop
  13. 13. FACEBOOK – PHOTO CONTENT • Photos outperform links, video and text posts for engagement • Content is key – is it inspiring? Interesting? Funny? • Quality of content – lighting, composition, steady base • Image sizing on the newsfeed @madedotcom #MADEblogworkshop
  14. 14. FACEBOOK – POSTING • Wording - ask a question, encourage an action e.g. like, share, comment • Direct people back to your website with a URL • Track success of post - URL shortener po.st / bit.ly @madedotcom #MADEblogworkshop
  15. 15. FACEBOOK – TIMING • Use a Facebook Page over a profile • Page generates key insights including when your audience is online • Look at the best day and time to reach your audience @madedotcom #MADEblogworkshop
  16. 16. FACEBOOK – MAXIMISING IMPACT • Reposition photo - ensure the most important part of the photo is visible • Highlight - for landscape images • Pin to top - keeps your post at the top of your wall posts for one week • Album - allows you to group image content around a topic @madedotcom #MADEblogworkshop
  17. 17. INSTAGRAM • Exclusive content - capture, edit and post image and video content on the go • Ability to share to other social platforms Facebook, Twitter, Tumblr • #hashtag #hashtag #hashtag • Tagging other users - appears in photos of them @madedotcom #MADEblogworkshop
  18. 18. TWITTER • Photo and video content is now previewed in the Twitter feed • Images must be uploaded into a tweet and shared videos from Vine • Images and videos shared from Instagram won’t be previewed and will appear as an Instagram link @madedotcom #MADEblogworkshop
  19. 19. #HASHTAGS AND @TAGGING • Hashtag (#): Groups tweets into topics e.g. #interiors, allows others to find your tweet based on a topic • Expand your reach & potential gain new followers • Keep it simple - #industrial #home #trend rather than #industrialhometrend • Check for your hashtag is commonly used • Mentions (@): Publicly referencing another user e.g. @madedotcom, users are notified when @mentioned @madedotcom #MADEblogworkshop
  20. 20. TO FIND OUT MORE CONTACT affiliates@made.com @madedotcom #MADEblogworkshop

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