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My A2 Media Evaluation

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  1. 1. MEDIA A2: EVALUATIONBy Hannah Maxwell
  3. 3. TEASER TRAILER: INFLUENCESInception:http://hannahmaxwella2media.blogspot.co.uk/2011/10/inception-trailer-analysis.htmlThis trailer influenced me in terms of sound. There is an absence of diegetic sound throughout the whole of the trailer and it’s really effective because it forces the audience to focus on the visuals. I did use some diegetic sound in my product, however, I didn’t use a lot and tried to keep it as plain as possible so that the audience do focus on the visuals, as they are forced to in the Inception teaser trailer.In addition, I liked the way this trailer cuts back to objects of significance, like the spinning top/glass of water. I used this idea in my teaser trailer, with the blue prints and also the tin that the stalker picks up.
  4. 4. CONTINUED...Shutter Island:http://hannahmaxwella2media.blogspot.co.uk/2011/10/teaser-trailer-analysis.htmlThis trailer influenced me in terms of editing. The edits are really fast-paced and a lot of jump cuts are used. They conceal a lot of the story but reveal enough to invite audience’s intrigue. In my trailer, I have used some fast editing to conceal parts of my story and also to ‘tease’ my audience by not showing them what they would want more of.The Shutter Island trailer builds tension effortlessly through the sound and editing and I tried to do this too.
  5. 5. PLOT INFLUENCERSMy storyline for Hunted was influenced by The Lovely Bones. Having read the book and watched the film I thought that it had a very powerful theme and message. Instead of communicating the events after the girls death, like in The Lovely Bones, I wanted my product to be about the build up to the murder. I wanted the girls to be a similar age because it’s controversial because of their assumed innocence and the violation of this. However, my victim is very different from Susie Salmon in terms of their personality, dress and interests because I wanted to highlight the vulnerability of girls that age as a whole and because as a society we naturally feel protective over this age and gender.
  6. 6. FILM POSTER: INFLUENCES I really liked the two shots in the below images. For The Lovely Bones I really liked the way that the murderer was in low key lighting and the victim was in the light. In my poster, they are both in similar lighting to show that he has invaded her personal space by being in her home. The movie still from Halloween inspired me to have the stalker move into theThe Lovely Bones shot and not reveal his identity to create a more sinister feel, which is what I have done in my poster. Halloween Picture 7
  7. 7. FILM MAGAZINE: INFLUENCESI decided to use Total Film as my film magazine because I thought thatmy film would be the kind of film to be featured in it. I liked thesynergy that the magazine creates between itself and the film it’sfeaturing. I captured this by making the ‘F’ into a knife point like thefilm title, and by using the same house style as my film. However, Idecided to break the conventions of magazines by having my modellooking away from the camera, which follows the film ideals more thanthe magazine ones, but this still fits in with the magazine’s ethos.
  8. 8. GROUPSMy media product focuses on the social group of teenage girls, because they are stereotyped to be more vulnerable then older women or males. More narrowly, it focuses on teenage girls who are interested in rock music, because this is the image that my main character has. I wanted to focus on this group of teenage girls because they do not make up the ‘majority’ of teenagers; they fit into a niche group, which would automatically make my victim more ostracised from society than an ordinary teenage girl, resulting in even less protection from harm. (Thus inviting the stalker to more easily target her).Within the film world, stalking/murder/rape are all horrific things to explore, but when it’s a child, like my victim, it’s more harrowing for the audience, as people naturally feel the need to protect the people most vulnerable in society, like children.I took inspiration from The Lovely Bones and Leon: The Professional for this, because of the violation of innocence in the main characters. In Leon, Natalie Portman’s family are murdered, including her beloved little brother and we naturally sympathise with her because she is so young herself. In The Lovely Bones, Susie Salmon is far too young to die, but she is raped and murdered and her innocence is spoiled, which is the reason these types of films are so harrowing. They show a theft of child-like innocence which is something that every adult appreciates and values as they grow older.
  9. 9. AUDIENCE FOR MY TEASERTRAILERhttp://hannahmaxwella2media.blogspot.co.uk/2011/12/concrete-target-audience.htmlHunted, is a 15. This is because it contains child murder, strong violence, and scenes that audiences may find disturbing. I used the BBFC website ( www.bbfc.co.uk) to determine what my film should come under. The prominent adjective for 15s is ‘strong’, which is why I think a 15 certificate would suit my film.Most specifically, I have targeted my film at 15-25 yr old males and females, but more predominantly females because the victim is female and so they will empathise with her. The reason that males will still be attracted to this film is because of the genre: thriller.
  10. 10. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? Teaser trailer I have used a close up on personal artwork to attract my audience because this could be something that they would relate to. At this tender age most people have a hobby that In this shot I have used a cant to distracts them from everything represent how her safe haven has that bothers them. been disturbed. This would appeal my target audience because theyI chose to have a low angled would be excited by a shot like thislong shot of the victim in her in a thriller. In addition, I havebedroom because you can see also hidden the identity of theall the posters on the wall, stalker. The cant also creates athe hairspray, cans of pop sense of unease, as it is a physicaletc., which my audience representation of thewould be able to relate to as disequilibrium within theteenage bedroom ‘decor’ is I used a close up of the victim tied narrative structure.such a major part of up, using low key lighting, to concealexpressing yourself at this the plot and force the audience toage. use their imagination to fill in whatFurther more, this slightly they can’t physically see. They arelow angle is a child-like view, forced to question, ‘why is this girlwhich further highlights her tied up? How did she get there?’innocence. which would evoke sympathy from my target audience. Also, she is in white, which connotes innocence.
  11. 11. “ Within my teaser trailer, I attracted myaudience through varying my shot styles and lengths, using familiar mise-en-scene, with atmospheric non-diegetic music and stings. ”
  12. 12. In cinema history, the ‘baddie’ The stalker and the FILM POSTER came in from the right-hand side, and the good characters victims silhouettes stand The use of red in the masthead always came in on the left. For out against the connotes danger, which would this reason, I have chosen to translucent background draw the audience because they put the stalker on the right and which draws the eye are enticed by danger. the victim on the left. straight to them.The tagline wouldintrigue myaudience becausethey would want toknow ‘why’ therearen’t any safehavens and also‘who’ is makingsure your havensaren’t safe. Withthe domesticity ofthe image thiswould create a realsense of unease I have chosen to split ‘safe’ The framing of the victim and the from ‘havens’ in the tagline stalker automatically creates a sense ofwhich would because the knifedefinitely entice my personifies the narrative: unease, which would make the audienceaudience. the stalker literally splits want to know what their connection is, the victims life, and safe because it is obvious it’s not positive. haven, in two.
  13. 13. Pug: advertising theFILM MAGAZINE film poster for the film. My targetMagazine URL. My audience are mosttarget audience are likely to be interestedthe most internet in posters.friendly. The main image isn’t Synergy has been making direct address. created between the This isn’t conventional, magazine and the and would attract my film through the uses audience because, if of knives and they like controversial red/black colour in films, then they will the masthead and like things that don’t cover-line. conform.The bottom cover-lines The background is creepyagain tie in with the and ties in with thehouse style of this issue darkness of the film. I have also used low key lightingand offer other which would signal to myinformation about films target audience that this isthat my target audience a film with dark content. Inwould like, because my addition, the backgroundtarget audience are gives off a sense of threat orlikely to like other that something is lurking,genres too. which ties in with the theme of stalking.
  15. 15. HUNTED: A SENSE OF BRANDINGI have created a sense of branding in a number of ways. Firstly, I have depicted the victim as vulnerable in all three products (below), as she never looks at the camera and is wearing school uniform. I have also used subtle high angles in the teaser trailer and on the magazine. I have also used low key lighting so that the mystery of the plot is sustained throughout all three products.Between the two ancillary products I have used red, black and white as a colour scheme because red connotes danger; the danger that the girl is in, black connotes mystery; because the audience do not know the full plot from the trailer/poster/magazine combination, and white connotes innocence; because the girl is innocent and has done nothing to provoke the attack that violates her innocence. I have also used red and black in the teaser trailer for the title frames.I have also used domesticity as a link between all three products. The poster is set in a house, the magazine shares the tagline ‘find out why there are no safe havens’ and the teaser trailer shows how the stalker invades her safe haven (home) and eventually kills her.
  17. 17. QUESTIONNAIREThe first piece of audience research that I completed was a questionnaire. The full results are on my blog: http://hannahmaxwella2media.blogspot.co.uk/2011/10/questionnaire-results-primaryI wanted to know what kind of films people are into, and from that age I determined my film certificate. I also wanted to know what people expect from teaser trailers.From this questionnaire I decided that my film would have a certificate 15 and it would be aimed at both males and females in the 15-25 yr old category (but mainly females). I also determined that my teaser trailer would be short, concise, and only give away enough plot to entice my audience and not give it all away.
  18. 18. TEASER TRAILERFor the first cut of my teaser trailer, I received a lot of peer and teacher feedback. I have posted on the blog all of my results. http://hannahmaxwella2media.blogspot.co.uk/2012/02/first-cut-of-my-teaser-trailer-hI found this really useful because people were picking up on what I wasn’t happy with e.g. The size of the font on the title pages and the lack of stings. It was even more helpful though, that people were picking up on things that I hadn’t thought about. This meant that I had a long list of things to experiment with, most of which I kept.The positive feedback was just as good though, because it meant that I edited my teaser trailer with confidence, and a fresh perspective, to make the final cut.I did upload all 4 of my cuts to YouTube, as a tool for feedback.
  19. 19. 1st edit FILM POSTERAgain, I had peer and teacher feedback for my drafts. In total I made 4 drafts of my film poster, each time encouraging feedback from my peers. I was told what worked and advised on what to change or add in. This was really useful because it gave me a fresh perspective on my product, which meant I could edit it more confidently. Looking over all 4 edits I can see a massive improvement from the first to the final film poster. Final PosterEvery time I edited my poster I had to keep in mind who my audience was. As you can see, although my first poster wasn’t bad, it wasn’t gripping enough for my target audience because it’s not eye-catching enough.By changing the colour of the masthead and giving it more depth, that alone made the poster more eye-catching and much more fitting to my demographichttp://hannahmaxwella2media.blogspot.co.uk/2012/01/feedback-for-my-ancillary-products.html
  20. 20. 1st editFILM MAGAZINEThe first film magazine cover that I constructed was really basic. It didn’t demonstrate any skill and it looked really bland. The feedback I got from that was so useful because my peers told me exactly how it should look and what I was doing wrong. The background, as you can see, was very plain and it didn’t tie in with Total Film who always have busy backgrounds that are ‘film related’. Final That is why I chose to have the creepy Magazine forest in the background of my magazine; to create a sense of branding between my magazine and a real Total Film magazine.The feedback allowed me to have a fresh perspective and I tried to look at my magazine with more of an ‘audience’ mind. I had to decide what it was that as an audience I would want to see.http://hannahmaxwella2media.blogspot.co.uk/2012/02/feedback-for-my-ancillary-products-2.html
  21. 21. “ Acting as the institution has made me realise how important feedback is. Although my ideology for Hunted was clear in my head, I had difficulty putting it into practise. Feedback allowed me to interact with my audience and have them tell me what they wanted to see, which was actually similar to what I was trying to do. In conclusion, from audience feedback I have learned that my products can always be improved and that audience feedback is essential to a successful promotion package. Furthermore, it gave me confidence in my editing because I knew what my audience wanted to see. ”
  23. 23. RESEARCH AND PLANNINGI chose to do my research and planning on a blog because I could make full use of multimedia technologies, such as videos, images and hyperlinks.I found the blog really useful for each aspect of research. When I researched types of shot, using a blog meant that I could put images up with their descriptions. When I researched sound, I opened a www.soundcloud.com account, where I uploaded the sounds and posted the link on my blog. ( http://soundcloud.com/hannah-94)Not only does it utilise technology and strengthen my technical knowledge, but it also generates audience feedback because there is an option for blog users to post comments on my blog.
  24. 24. CONSTRUCTION: TEASER, POSTER, MAGAZINETeaser trailer: To film my teaser trailer, I used a digital video camera. Although small, I managed to get the shots I wanted. I used Adobe Premier pro to edit my shots together. I liked this programme, because it was quite straightforward. However, if I were to do this project again, I would use a better computer because the software didn’t cope with the full size files. I had to condense the size of my picture to edit my trailer together successfully.Film Poster: I used Paint.Net to construct my poster. This software is very similar to Photoshop but it more straight forward. I learnt how to edit photos in layers to make my work more professional looking and this also made it much easier to edit layer too.Film Magazine: I used a digital camera to take my main image. I used Paint.Net and Microsoft Publisher to construct my magazine cover. Paint.Net was brilliant for photo manipulation with the main image, background and also the mastheads. However, I struggled with the cover-lines on Paint.Net so I imported it as an image in to Publisher and put all the text on in there. I’ m really pleased with the result.
  25. 25. EVALUATIONFor my evaluation I chose to use PowerPoint because it is a multimedia piece of software. Similarly to the blog, I can easily share images and links on here to aid my meaning.In this evaluation I have used screenshots of my trailer, images, hyperlinks and finally slideshare, so that it can be easily shared on my blog.Using PowerPoint has further helped me to utilise the technology on offer.