Monadnock Buy Local History

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  • In one year… National leaders = AMIBA, BALLE, David Hess (Director of Ecological Economics), NELBF, NEIBA, Slow Money—Ari --Facebook stats, Website, Twitter: 701 fans on Facebook page!
  • “ Very professional start to the program.”
  • Awareness building over time
  • Post on MBL facebook page
  • Monadnock Buy Local History

    1. 1. Celebrating & Learning From Our First Year MBL 2010 Retreat
    2. 2. What have we done for “us”? <ul><li>MBL Member Directory </li></ul><ul><li>Connected with national leaders </li></ul><ul><li>Joined regional effort </li></ul><ul><li>Secured funding </li></ul><ul><li>Boosted social media efforts </li></ul><ul><li>Presented MBL throughout region </li></ul>
    3. 3. Current Stats <ul><li>Members : 54 members </li></ul><ul><li>Grant for Directory : $1,250 </li></ul><ul><li>Directory: 2,500 copies </li></ul>
    4. 4. Member Feedback <ul><li>Future marketing tools: </li></ul><ul><li>1. Newspaper Ads </li></ul><ul><li>2. Stickers </li></ul><ul><li>3. Radio Ads </li></ul><ul><li>What are we doing well? </li></ul><ul><li>- Using social media; directory </li></ul><ul><li>- Professional launch of program </li></ul><ul><li>Room for improvement? </li></ul><ul><li>- Challenge businesses to buy from other members </li></ul><ul><li>- More presentations and active volunteers </li></ul><ul><li>- Collaboration networking </li></ul>
    5. 5. Community Feedback <ul><li>Awareness </li></ul><ul><li>- In one day, 89 people from our region filled out the survey! </li></ul><ul><li>- 30% -- look for the sticker when they shop </li></ul><ul><li>- 59% -- didn't know there was a directory </li></ul><ul><li>Who’s missing from the Directory? </li></ul><ul><li> 1) Local Restaurants </li></ul><ul><li> 2) Producers—local butcher shop </li></ul><ul><li> 3) Artists </li></ul><ul><li>Support mission of MBL? </li></ul><ul><ul><li>Use the MBL Directory (94%!) </li></ul></ul><ul><ul><li>14%: Want to become a supporter ( $25/year) </li></ul></ul><ul><ul><li>Suggestion: List Community Supporters in MBL Directory </li></ul></ul>
    6. 6. Community Feedback II <ul><li>Support your Locally Owned Businesses? </li></ul><ul><ul><li>Shop local first </li></ul></ul><ul><ul><li>Buy from farmers </li></ul></ul><ul><ul><li>Encourage friends/neighbors </li></ul></ul><ul><li>Successes of MBL? </li></ul><ul><ul><li>Survey! </li></ul></ul><ul><ul><li>MBL Decals </li></ul></ul><ul><ul><li>Public Education </li></ul></ul><ul><li>Room to Improve? </li></ul><ul><ul><li>Visibility events --Shift mob </li></ul></ul><ul><ul><li>More PR </li></ul></ul><ul><ul><li>More community involvement </li></ul></ul>
    7. 7. What can WE do for US? <ul><li>Send your press releases/newsletters to MBL </li></ul><ul><li>Share your specials/sales/events with us </li></ul><ul><li>Hand out directories </li></ul><ul><li>Make sure directories are well displayed </li></ul><ul><li>Ask us about hosting a Shift Mob </li></ul><ul><li>Put MBL logos into your advertisements </li></ul><ul><li>Mention MBL in radio ads </li></ul><ul><li>Share your gifts! How would you like to help? </li></ul>
    8. 8. Moving Forward Together <ul><li>1. Vision of our Local Economy in 5 years </li></ul><ul><li>2. How do we make this regional? </li></ul><ul><li>Who should be part of our 2011 MBL Steering Committee? </li></ul>
    9. 9. Questions?

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