Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brighton SEO - How We Got Brighton to #BeMoreSnail

444 views

Published on

My talk delivered at Brighton SEO on 13th September 2019.

Published in: Health & Medicine
  • Be the first to comment

Brighton SEO - How We Got Brighton to #BeMoreSnail

  1. 1. How we got Brighton to #BeMoreSnail Hannah Clare // Martlets Hospice SLIDESHARE.NET/HANNAHELLENCLARE @HANNALYTICAL
  2. 2. Geronimo01 Artist: Emma Fish
  3. 3. Geronimo01 Artist: Emma Fish
  4. 4. Geronimo01 Artist: Emma Fish Going two steps back… This was our second sculpture trail, following Snowdogs in 2016
  5. 5. Geronimo01 Artist: Emma Fish The premise 50 Snails 57 Junior Snails 45 Sponsors 8 weeks of city-wide joy
  6. 6. Geronimo01 Artist: Emma Fish It achieved… £300,000 for Martlets 31 million hashtag impressions More than 6,000 app downloads £1m of media value
  7. 7. Geronimo01 Artist: Emma Fish
  8. 8. Geronimo01 Artist: Emma Fish Digital Elements Specialist campaign website Campaign FB, TW, IG App Emails
  9. 9. Geronimo01 Artist: Emma Fish Website Get your hosting right Test test test Prepare for changes needed throughout campaign
  10. 10. Geronimo01 Artist: Emma Fish Social Try to have coverage 24/7 Engage and encourage UGC Plan big days
  11. 11. Geronimo01 Artist: Emma Fish #BeMoreSnail day 2nd time trended throughout 26 mile walk with Norman Cook Big hitters can be surprising…
  12. 12. Geronimo01 Artist: Emma Fish 1. Contact people Pls RT feels gross but it works
  13. 13. Geronimo01 Artist: Emma Fish 2. Have a plan for the lows #CupOfSnails
  14. 14. Geronimo01 Artist: Emma Fish 3. Don’t forget your message #BeMoreSnail

×