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How we got Brighton to
#BeMoreSnail
Hannah Clare // Martlets Hospice
SLIDESHARE.NET/HANNAHELLENCLARE
@HANNALYTICAL
Geronimo01
Artist: Emma Fish
Geronimo01
Artist: Emma Fish
Geronimo01
Artist: Emma Fish
Going two steps back…
This was our second sculpture trail, following
Snowdogs in 2016
Geronimo01
Artist: Emma Fish
The premise
50 Snails
57 Junior Snails
45 Sponsors
8 weeks of city-wide joy
Geronimo01
Artist: Emma Fish
It achieved…
£300,000 for Martlets
31 million hashtag impressions
More than 6,000 app downloa...
Geronimo01
Artist: Emma Fish
Geronimo01
Artist: Emma Fish
Digital Elements
Specialist campaign website
Campaign FB, TW, IG
App
Emails
Geronimo01
Artist: Emma Fish
Website
Get your hosting right
Test test test
Prepare for changes needed throughout
campaign
Geronimo01
Artist: Emma Fish
Social
Try to have coverage 24/7
Engage and encourage UGC
Plan big days
Geronimo01
Artist: Emma Fish
#BeMoreSnail day
2nd time trended throughout
26 mile walk with Norman Cook
Big hitters can be...
Geronimo01
Artist: Emma Fish
1. Contact people
Pls RT feels gross but it works
Geronimo01
Artist: Emma Fish
2. Have a plan for the lows
#CupOfSnails
Geronimo01
Artist: Emma Fish
3. Don’t forget your message
#BeMoreSnail
Brighton SEO - How We Got Brighton to #BeMoreSnail
Brighton SEO - How We Got Brighton to #BeMoreSnail
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Brighton SEO - How We Got Brighton to #BeMoreSnail

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My talk delivered at Brighton SEO on 13th September 2019.

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Brighton SEO - How We Got Brighton to #BeMoreSnail

  1. 1. How we got Brighton to #BeMoreSnail Hannah Clare // Martlets Hospice SLIDESHARE.NET/HANNAHELLENCLARE @HANNALYTICAL
  2. 2. Geronimo01 Artist: Emma Fish
  3. 3. Geronimo01 Artist: Emma Fish
  4. 4. Geronimo01 Artist: Emma Fish Going two steps back… This was our second sculpture trail, following Snowdogs in 2016
  5. 5. Geronimo01 Artist: Emma Fish The premise 50 Snails 57 Junior Snails 45 Sponsors 8 weeks of city-wide joy
  6. 6. Geronimo01 Artist: Emma Fish It achieved… £300,000 for Martlets 31 million hashtag impressions More than 6,000 app downloads £1m of media value
  7. 7. Geronimo01 Artist: Emma Fish
  8. 8. Geronimo01 Artist: Emma Fish Digital Elements Specialist campaign website Campaign FB, TW, IG App Emails
  9. 9. Geronimo01 Artist: Emma Fish Website Get your hosting right Test test test Prepare for changes needed throughout campaign
  10. 10. Geronimo01 Artist: Emma Fish Social Try to have coverage 24/7 Engage and encourage UGC Plan big days
  11. 11. Geronimo01 Artist: Emma Fish #BeMoreSnail day 2nd time trended throughout 26 mile walk with Norman Cook Big hitters can be surprising…
  12. 12. Geronimo01 Artist: Emma Fish 1. Contact people Pls RT feels gross but it works
  13. 13. Geronimo01 Artist: Emma Fish 2. Have a plan for the lows #CupOfSnails
  14. 14. Geronimo01 Artist: Emma Fish 3. Don’t forget your message #BeMoreSnail
  • YanivGoldenberg

    Sep. 19, 2019

My talk delivered at Brighton SEO on 13th September 2019.

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