What I did
Working closely with our production manager and associate director, I was part
of the client services team involved in every stage from pitch win to final delivery.
Financial – I was given responsibility of sourcing costs for print collateral and
promo gifts including branded items such as; umbrellas, jackets, gloves, tins,
aprons, lanyards, lanyard passes, USBs, menus, stats and facts leaflets, props for
event activities. I then fed these costs into overall budget. I also had to keep close
track on overall budget – both fees and third party costs. Because I was responsible
for raising all POs for external suppliers, I had to know exactly what we were spending
against overall budget for each element of project, and also helped to put together
an additional budget for extra requests. I also managed payment of suppliers,
keeping track of supplier invoices and payment terms. Upon completion, raised final
invoice to client.
Relationship building – Attended all supplier meetings and liaised with suppliers
regarding costs, deadlines, production schedules and samples. Gave creative
input where appropriate. Kept supplier spreadsheet up to date as we built many
new relationships on this project. Dealt with over ten different suppliers including;
contractors (temporary structure), 3D graphics, AV/lighting, app/micro-site
developer, promotional gifts, prop hire, furniture, electrics, iPad hire, couriers.
I was also client facing on this project and attended all client meetings; responsible
for sending contact and status reports after supplier/client meetings.
Scheduling - Managed production schedule for all printed collateral i.e. promo and
small print items. Responsible for sample collation and sourcing final products,
checking/sending artwork, organising oversees couriers. Had to have in depth
knowledge of overall production schedule and key delivery dates – necessary for
regular status reports to suppliers/client.
Content – Managed content across 5 European markets. Content appeared on
app and micro-site, large-scale wall graphics, leaflets and info cards, and smaller
print items. Created spreadsheet to manage this content which was sent round to
the different markets and also specific departments within Ford who would supply
technical /specialist info. Had to ensure consistency and accuracy across content,
and use content spreadsheet when proof reading artwork for print. Proved to be a
very useful document.
Highlight – in the two week run up to the event my associate director was on annual
leave, leaving me as the only client services member of the team. This allowed me
to rise to the challenge of ensuring all loose ends were tied and everything was ready
and in place for the event. I also helped put in place all travel arrangements for team
members who were flying out to site.
To create a brand experience for Ford as they revealed their latest innovations in
design and technology to the media at a secret test track in Belgium.
We created an event identity ‘Ford Futures’ that touched every stage of the guests’
journey, introducing them to Ford’s cutting edge design and technologies through
interactive activities and an event app.
Guests receive Ford Futures invite alluding to top-secret event in Belgium.
Pre-event dinner gives guests a taste of the Ford Futures identity.
On arrival, each guest given Ford Futures branded jacket, and gift tin containing
branded items (USB, touch-screen gloves, lanyard and event day planner with all-
you-need-to-know info, stats and facts leaflet about each car available to test).
App and micro-site become live on opening day. Guests can unlock QR codes as they
move through spaces, releasing further info on technologies and gadgets.
Temporary structures built alongside the on-site architecture helped give feel of one
unified branded space. Structures housed the activities including; S-Max Concept car
reveal, exhibition space for Vignale design concepts/products, ECG interactive driving
seat with heart monitoring technology, carbon fibre bonnet display area.
Each group was taken out onto the test track at their scheduled time, to experience
for themselves features such as parking assist technology, a self-parking car, obstacle
avoidance technology and perhaps the most thrilling element of the day – driving
around the track with a professional driver in new Ford models including the Mustang
GT500 - at speeds of over 150 miles per hour.
Go-pro cameras recorded guests’ reactions at dizzying speeds, providing some
hilarious viewing. Footage was then edited into a film capturing highlights from
the day that was sent out as a post-event thank you gift.
The stories we generated secured coverage in some of the worlds’ largest newspapers,
broadcasters and websites. Guests left with a view of the Ford brand as a cutting
edge, forward thinking leader in the automotive and technological sector.