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Visiontyping - Show me the future!

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Internal presentation about visiontypes, a prototype that is meant to tell a persuasive story of a possible future.

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Visiontyping - Show me the future!

  1. 1. Visiontypes Show me the future!
  2. 2. What is a Visiontype? A visiontype is a prototype that is meant to tell a persuasive story of a possible future.
  3. 3. – not meant to be a spec, only covers main concepts – no effort made to be complete – often happens very early in the process – often goes beyond the scope of a single project – often associated with a product strategy – effective tool for communicating a product strategy to the entire product team – test key concepts with users – move the vision forward into reality – helps stakeholders see the power or the limitations of ideas Visiontyping and the Hands-On Executive By Marty Cagan, Feb 25, 2009 https://svpg.com/visiontyping-and-the- hands-on-executive/
  4. 4. Moreover, even the most brilliant executive will have plenty of bad ideas too, and this process helps to quickly separate the good from the bad, or ‘fail fast.’” “Visiontyping and the Hands-On Executive By Marty Cagan, Feb 25, 2009 https://svpg.com/visiontyping-and-the- hands-on-executive/
  5. 5. When to Visiontype? – after there is a known problem and ideas for a solution – after research and empathy around who the users are – when the vision is ambiguous or there are competing visions – usually completed before building or to get resources/buyin in order to build – useful when some pieces have been built but overarching story isn’t clear or communicated – NOT for everything, but… – not only for grand, high level stuff
  6. 6. HANDS ON TIME 1 of 5 Write down an idea that might benefit from a visiontype. 1) Known problem and ideas for a solution 2) Vision is ambiguous or there are competing visions
  7. 7. Visiontype Best Practices Spin a Story Pull Together the Pieces Don’t Sweat the Small Stuff Push What’s Possible Validate High-level Concept Evangelize, Evangelize, Evangelize Think of the Afterlife
  8. 8. Spin a Story
  9. 9. Spin a Story – Who is this story about? – What is their challenge? – How does this solution solve that challenge? – Make it inspiring!
  10. 10. HANDS ON TIME 2 of 5 Write down the elevator pitch for your idea’s story.
  11. 11. Pull Together the Pieces
  12. 12. Pull Together the Pieces – Easy to work feature by feature, but you can lose track of the bigger story – Show how all the features work in concert – Can support visiontype with diagrams
  13. 13. HANDS ON TIME 3 of 5 Identify the big pieces that make up your vision.
  14. 14. Don’t Sweat the Small Stuff
  15. 15. Don’t Sweat the Small Stuff – Focus on the story and how the solution serves the story, not the details Jon Kolko, Interaction17 (17 min) – “Make the story seem perfect” – Just enough to set a trajectory Artifact ideas: – Cute/Large UI – Happy Path prototype
  16. 16. FAQ: How much can you gloss over? Focus on your story. Before creating a visiontype you should absolutely have thought through details, especially ones that could break the vision. With many concepts, the devil is in the details. However, it is okay to not have an fully fleshed out answer for every single problem. Don’t include every single detail in presenting your visiontype. Each stakeholders will bring up the details that matter to him/her. Let it be a discussion and be prepared for it, but don’t let it bog down your story.
  17. 17. Push What’s Possible
  18. 18. “The creative process, like a good story, needs to start with a great leap of lightness, and that is only attainable through the suspension of disbelief.”  — Frank Chimero, The Shape of Design
  19. 19. https://www.youtube.com/ watch?v=M0zgj2p7Ww4
  20. 20. HANDS ON TIME 4 of 5 Identify at least one constraint that you should try pushing past to make the vision better.
  21. 21. Validate High-Level Concept
  22. 22. Validate High-Level Concept – Getting in the ball-park (Patton) – Try to use their data/business processes – NOT usability testing, you probably shouldn’t actually give them control – Different from evangelism; tell your story without selling your story – Listen very carefully. What do they fixate on? – Get them to tell you specific stories on how this would have helped
  23. 23. Evangelize, Evangelize, Evangelize
  24. 24. Evangelize, Evangelize, Evangelize – Who are your key stakeholders? Ask “Who will this affect (teams and individuals)? Are there others who have tried something similar before? Who are likely allies? Who are likely challengers? Who are the influencers?” – Help frame it for each audience “What’s does this mean for me?” – Nemawashi (“going around the roots”) approach key stakeholders individually before the meeting – opportunity to introduce the vision to them and gauge their reaction – gather their input – reduce interpersonal dynamics – Adobe Creative Cloud Story - Lea Hickman
  25. 25. HANDS ON TIME 5 of 5 Identify which stakeholders you would need to convince in order to make your visiontype real.
  26. 26. Think of the Afterlife
  27. 27. Think of the Afterlife – Good ideas have long lives, even if they aren’t immediately built – How can your artifacts enable others to promote this vision? – If this isn’t the right time for the idea, how can you help others not start from scratch? – PDFs and movies/gifs vs interactive prototype (what am I supposed to click on?)
  28. 28. HANDS ON TIME Discussion & Questions
  29. 29. https://www.youtube.com/ watch?v=r0gvt2jjq14

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