SlideShare a Scribd company logo

Right in the Feels (or how to create content that gets shared) - Turing Festival 2016

Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.

1 of 250
Download to read offline
@hannah_bo_banna
right in the feels
right
in the
feels
(or, how to create content that gets shared)
@hannah_bo_banna
@hannah_bo_banna
hello there!
@hannah_bo_banna
@hannah_bo_banna
my team’s job is to make things
that journalists want to write about
& people want to share
@hannah_bo_banna
sometimes we nail it
@hannah_bo_banna
(nbed example & results)

Recommended

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
Putting MITRE ATT&CK into Action with What You Have, Where You Are
Putting MITRE ATT&CK into Action with What You Have, Where You ArePutting MITRE ATT&CK into Action with What You Have, Where You Are
Putting MITRE ATT&CK into Action with What You Have, Where You AreKatie Nickels
 
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Applitools
 
New trends in testing automation
New trends in testing automationNew trends in testing automation
New trends in testing automationEran Kinsbrunner
 
Cloud-Native Observability
Cloud-Native ObservabilityCloud-Native Observability
Cloud-Native ObservabilityTyler Treat
 
Snyk Intro - Developer Security Essentials 2022
Snyk Intro - Developer Security Essentials 2022Snyk Intro - Developer Security Essentials 2022
Snyk Intro - Developer Security Essentials 2022Liran Tal
 

More Related Content

What's hot

How ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyHow ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyPekka Abrahamsson / Tampere University
 
A non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxA non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxSue Beckingham
 
Elastic Observability keynote
Elastic Observability keynoteElastic Observability keynote
Elastic Observability keynoteElasticsearch
 
ChatGPT Deck.pptx
ChatGPT Deck.pptxChatGPT Deck.pptx
ChatGPT Deck.pptxomornahid1
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxSue Beckingham
 
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...More Than Monitoring: How Observability Takes You From Firefighting to Fire P...
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...DevOps.com
 
Hegazi_ChatGPT_Book.pdf
Hegazi_ChatGPT_Book.pdfHegazi_ChatGPT_Book.pdf
Hegazi_ChatGPT_Book.pdfAmirHegazi1
 
How Spotify reaches the 80%+ of satisfaction of the techies making developers...
How Spotify reaches the 80%+ of satisfaction of the techies making developers...How Spotify reaches the 80%+ of satisfaction of the techies making developers...
How Spotify reaches the 80%+ of satisfaction of the techies making developers...Francesco Corti
 
List of AI Tools (3).pdf
List of AI Tools (3).pdfList of AI Tools (3).pdf
List of AI Tools (3).pdfFiza987241
 
ChatGPT Mastery and the chatGPT Handbook.pdf
ChatGPT Mastery and the chatGPT Handbook.pdfChatGPT Mastery and the chatGPT Handbook.pdf
ChatGPT Mastery and the chatGPT Handbook.pdfJirotgak Gotau
 
Blueprint ChatGPT Lunch & Learn
Blueprint ChatGPT Lunch & LearnBlueprint ChatGPT Lunch & Learn
Blueprint ChatGPT Lunch & Learngnakan
 
Performance Engineering Masterclass: Efficient Automation with the Help of SR...
Performance Engineering Masterclass: Efficient Automation with the Help of SR...Performance Engineering Masterclass: Efficient Automation with the Help of SR...
Performance Engineering Masterclass: Efficient Automation with the Help of SR...ScyllaDB
 
Making Testing Easy w GitHub Copilot.pdf
Making Testing Easy w GitHub Copilot.pdfMaking Testing Easy w GitHub Copilot.pdf
Making Testing Easy w GitHub Copilot.pdfApplitools
 
How People Are Leveraging ChatGPT
How People Are Leveraging ChatGPTHow People Are Leveraging ChatGPT
How People Are Leveraging ChatGPTRoy Ahuja
 
Observability at Scale
Observability at Scale Observability at Scale
Observability at Scale Knoldus Inc.
 
Let's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersLet's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersSteven Van Vaerenbergh
 

What's hot (20)

How ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyHow ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundly
 
A non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxA non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptx
 
Elastic Observability keynote
Elastic Observability keynoteElastic Observability keynote
Elastic Observability keynote
 
ChatGPT Deck.pptx
ChatGPT Deck.pptxChatGPT Deck.pptx
ChatGPT Deck.pptx
 
ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
 
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...More Than Monitoring: How Observability Takes You From Firefighting to Fire P...
More Than Monitoring: How Observability Takes You From Firefighting to Fire P...
 
OpenAI-Copilot-ChatGPT.pptx
OpenAI-Copilot-ChatGPT.pptxOpenAI-Copilot-ChatGPT.pptx
OpenAI-Copilot-ChatGPT.pptx
 
Hegazi_ChatGPT_Book.pdf
Hegazi_ChatGPT_Book.pdfHegazi_ChatGPT_Book.pdf
Hegazi_ChatGPT_Book.pdf
 
How Spotify reaches the 80%+ of satisfaction of the techies making developers...
How Spotify reaches the 80%+ of satisfaction of the techies making developers...How Spotify reaches the 80%+ of satisfaction of the techies making developers...
How Spotify reaches the 80%+ of satisfaction of the techies making developers...
 
List of AI Tools (3).pdf
List of AI Tools (3).pdfList of AI Tools (3).pdf
List of AI Tools (3).pdf
 
ChatGPT Mastery and the chatGPT Handbook.pdf
ChatGPT Mastery and the chatGPT Handbook.pdfChatGPT Mastery and the chatGPT Handbook.pdf
ChatGPT Mastery and the chatGPT Handbook.pdf
 
Blueprint ChatGPT Lunch & Learn
Blueprint ChatGPT Lunch & LearnBlueprint ChatGPT Lunch & Learn
Blueprint ChatGPT Lunch & Learn
 
Performance Engineering Masterclass: Efficient Automation with the Help of SR...
Performance Engineering Masterclass: Efficient Automation with the Help of SR...Performance Engineering Masterclass: Efficient Automation with the Help of SR...
Performance Engineering Masterclass: Efficient Automation with the Help of SR...
 
Making Testing Easy w GitHub Copilot.pdf
Making Testing Easy w GitHub Copilot.pdfMaking Testing Easy w GitHub Copilot.pdf
Making Testing Easy w GitHub Copilot.pdf
 
How People Are Leveraging ChatGPT
How People Are Leveraging ChatGPTHow People Are Leveraging ChatGPT
How People Are Leveraging ChatGPT
 
AzureOpenAI.pptx
AzureOpenAI.pptxAzureOpenAI.pptx
AzureOpenAI.pptx
 
Observability at Scale
Observability at Scale Observability at Scale
Observability at Scale
 
Let's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersLet's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchers
 
MidJourney x ChatGPT
MidJourney x ChatGPTMidJourney x ChatGPT
MidJourney x ChatGPT
 

Viewers also liked

Backlink Tools: How Good Are They at Link Discovery?
Backlink Tools: How Good Are They at Link Discovery?Backlink Tools: How Good Are They at Link Discovery?
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
 
Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016 Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016 Eric Enge
 
The Future of Digital Marketing and SEO - Art of SEO Book Event
The Future of Digital Marketing and SEO - Art of SEO Book EventThe Future of Digital Marketing and SEO - Art of SEO Book Event
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
 
Social Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetSocial Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
 
Links As SEO Ranking Factor: Still Very Powerful!
Links As SEO Ranking Factor: Still Very Powerful!Links As SEO Ranking Factor: Still Very Powerful!
Links As SEO Ranking Factor: Still Very Powerful!Eric Enge
 
What Changed in SEO in 2015?
What Changed in SEO in 2015?What Changed in SEO in 2015?
What Changed in SEO in 2015?Eric Enge
 
How to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
 
The Buyer's Journey - by Chris Lema
The Buyer's Journey - by Chris LemaThe Buyer's Journey - by Chris Lema
The Buyer's Journey - by Chris LemaChris Lema
 
Art, virtual snowballs and the feels - BrightonSEO
Art, virtual snowballs and the feels  - BrightonSEOArt, virtual snowballs and the feels  - BrightonSEO
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Mark Traphagen
 
How To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramHow To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
 
Content Marketing Data That Moves the Needle
Content Marketing Data That Moves the NeedleContent Marketing Data That Moves the Needle
Content Marketing Data That Moves the NeedleMiva
 
Hooks and Red Herrings - InOrbit 2016
Hooks and Red Herrings - InOrbit 2016Hooks and Red Herrings - InOrbit 2016
Hooks and Red Herrings - InOrbit 2016Hannah Smith
 
Right in the Feels (MKGO Edition)
Right in the Feels (MKGO Edition) Right in the Feels (MKGO Edition)
Right in the Feels (MKGO Edition) Hannah Smith
 
Transfery w Ekstraklasie 2017
Transfery w Ekstraklasie 2017Transfery w Ekstraklasie 2017
Transfery w Ekstraklasie 2017Grant Thornton
 
カメラ初期設定 PC版
カメラ初期設定 PC版カメラ初期設定 PC版
カメラ初期設定 PC版Safie
 
이모, 삼촌 고맙습니다 캠페인
이모, 삼촌 고맙습니다 캠페인이모, 삼촌 고맙습니다 캠페인
이모, 삼촌 고맙습니다 캠페인DREAMTERMINAL0110
 
'이모, 삼촌 고맙습니다' 캠페인 스토리보드
'이모, 삼촌 고맙습니다' 캠페인 스토리보드'이모, 삼촌 고맙습니다' 캠페인 스토리보드
'이모, 삼촌 고맙습니다' 캠페인 스토리보드DREAMTERMINAL0110
 
Jaws in Space - How to develop & pitch creative ideas
Jaws in Space - How to develop & pitch creative ideasJaws in Space - How to develop & pitch creative ideas
Jaws in Space - How to develop & pitch creative ideasHannah Smith
 
Safieカメラ初期設定(iPhone版)
Safieカメラ初期設定(iPhone版)Safieカメラ初期設定(iPhone版)
Safieカメラ初期設定(iPhone版)Safie
 

Viewers also liked (20)

Backlink Tools: How Good Are They at Link Discovery?
Backlink Tools: How Good Are They at Link Discovery?Backlink Tools: How Good Are They at Link Discovery?
Backlink Tools: How Good Are They at Link Discovery?
 
Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016 Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016
 
The Future of Digital Marketing and SEO - Art of SEO Book Event
The Future of Digital Marketing and SEO - Art of SEO Book EventThe Future of Digital Marketing and SEO - Art of SEO Book Event
The Future of Digital Marketing and SEO - Art of SEO Book Event
 
Social Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetSocial Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On Target
 
Links As SEO Ranking Factor: Still Very Powerful!
Links As SEO Ranking Factor: Still Very Powerful!Links As SEO Ranking Factor: Still Very Powerful!
Links As SEO Ranking Factor: Still Very Powerful!
 
What Changed in SEO in 2015?
What Changed in SEO in 2015?What Changed in SEO in 2015?
What Changed in SEO in 2015?
 
How to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground Up
 
The Buyer's Journey - by Chris Lema
The Buyer's Journey - by Chris LemaThe Buyer's Journey - by Chris Lema
The Buyer's Journey - by Chris Lema
 
Art, virtual snowballs and the feels - BrightonSEO
Art, virtual snowballs and the feels  - BrightonSEOArt, virtual snowballs and the feels  - BrightonSEO
Art, virtual snowballs and the feels - BrightonSEO
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)
 
How To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramHow To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On Instagram
 
Content Marketing Data That Moves the Needle
Content Marketing Data That Moves the NeedleContent Marketing Data That Moves the Needle
Content Marketing Data That Moves the Needle
 
Hooks and Red Herrings - InOrbit 2016
Hooks and Red Herrings - InOrbit 2016Hooks and Red Herrings - InOrbit 2016
Hooks and Red Herrings - InOrbit 2016
 
Right in the Feels (MKGO Edition)
Right in the Feels (MKGO Edition) Right in the Feels (MKGO Edition)
Right in the Feels (MKGO Edition)
 
Transfery w Ekstraklasie 2017
Transfery w Ekstraklasie 2017Transfery w Ekstraklasie 2017
Transfery w Ekstraklasie 2017
 
カメラ初期設定 PC版
カメラ初期設定 PC版カメラ初期設定 PC版
カメラ初期設定 PC版
 
이모, 삼촌 고맙습니다 캠페인
이모, 삼촌 고맙습니다 캠페인이모, 삼촌 고맙습니다 캠페인
이모, 삼촌 고맙습니다 캠페인
 
'이모, 삼촌 고맙습니다' 캠페인 스토리보드
'이모, 삼촌 고맙습니다' 캠페인 스토리보드'이모, 삼촌 고맙습니다' 캠페인 스토리보드
'이모, 삼촌 고맙습니다' 캠페인 스토리보드
 
Jaws in Space - How to develop & pitch creative ideas
Jaws in Space - How to develop & pitch creative ideasJaws in Space - How to develop & pitch creative ideas
Jaws in Space - How to develop & pitch creative ideas
 
Safieカメラ初期設定(iPhone版)
Safieカメラ初期設定(iPhone版)Safieカメラ初期設定(iPhone版)
Safieカメラ初期設定(iPhone版)
 

Similar to Right in the Feels (or how to create content that gets shared) - Turing Festival 2016

How to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInboundHow to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInboundHannah Smith
 
Jaws in Space (Part III) - SEMDays & SEOZone 2015
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Jaws in Space (Part III) - SEMDays & SEOZone 2015
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
 
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
 
inOrbit - Going Down the Rabbit Hole
inOrbit - Going Down the Rabbit HoleinOrbit - Going Down the Rabbit Hole
inOrbit - Going Down the Rabbit HoleHannah Smith
 
Harder, Better, Faster, Stronger - Search Congres 2014
Harder, Better, Faster, Stronger - Search Congres 2014Harder, Better, Faster, Stronger - Search Congres 2014
Harder, Better, Faster, Stronger - Search Congres 2014Hannah Smith
 
Jaws in Space (Ressurrection) - BrightonSEO
Jaws in Space (Ressurrection) - BrightonSEOJaws in Space (Ressurrection) - BrightonSEO
Jaws in Space (Ressurrection) - BrightonSEOHannah Smith
 
The Inbounder London - 2. May 2017 - Hannah Smith
The Inbounder London -  2. May 2017 - Hannah SmithThe Inbounder London -  2. May 2017 - Hannah Smith
The Inbounder London - 2. May 2017 - Hannah SmithWe Are Marketing
 
Existential Crisis Management - SearchLove 2014
Existential Crisis Management - SearchLove 2014Existential Crisis Management - SearchLove 2014
Existential Crisis Management - SearchLove 2014Hannah Smith
 
SearchLove London | Hannah Smith, Existential Crisis Management
SearchLove London | Hannah Smith, Existential Crisis Management SearchLove London | Hannah Smith, Existential Crisis Management
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
 
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
 
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...Branded3
 
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
 
Hannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallHannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallEdge Global Media Group
 
On the Edge Digital - Throwing Shit Against the Wall - Redux
On the Edge Digital - Throwing Shit Against the Wall - ReduxOn the Edge Digital - Throwing Shit Against the Wall - Redux
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
 
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014
Appetite for Deconstruction, Lessons in Virality from Axl Rose.  OMCap 2014Appetite for Deconstruction, Lessons in Virality from Axl Rose.  OMCap 2014
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
 
Go Big or Go Home - BrightonSEO April 2013
Go Big or Go Home - BrightonSEO April 2013Go Big or Go Home - BrightonSEO April 2013
Go Big or Go Home - BrightonSEO April 2013Hannah Smith
 
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeEstudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeWilliam Renedo
 
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...Throwing shit against the wall & analysing what sticks - Content Marketing Sh...
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...Hannah Smith
 
Humans, Technology & The Future of Marketing - SMX Munich 2014
Humans, Technology & The Future of Marketing - SMX Munich 2014Humans, Technology & The Future of Marketing - SMX Munich 2014
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
 
Hannah Smith_Throwing Sh*t against the wall
Hannah Smith_Throwing Sh*t against the wallHannah Smith_Throwing Sh*t against the wall
Hannah Smith_Throwing Sh*t against the wallDistilled
 

Similar to Right in the Feels (or how to create content that gets shared) - Turing Festival 2016 (20)

How to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInboundHow to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInbound
 
Jaws in Space (Part III) - SEMDays & SEOZone 2015
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Jaws in Space (Part III) - SEMDays & SEOZone 2015
Jaws in Space (Part III) - SEMDays & SEOZone 2015
 
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...
 
inOrbit - Going Down the Rabbit Hole
inOrbit - Going Down the Rabbit HoleinOrbit - Going Down the Rabbit Hole
inOrbit - Going Down the Rabbit Hole
 
Harder, Better, Faster, Stronger - Search Congres 2014
Harder, Better, Faster, Stronger - Search Congres 2014Harder, Better, Faster, Stronger - Search Congres 2014
Harder, Better, Faster, Stronger - Search Congres 2014
 
Jaws in Space (Ressurrection) - BrightonSEO
Jaws in Space (Ressurrection) - BrightonSEOJaws in Space (Ressurrection) - BrightonSEO
Jaws in Space (Ressurrection) - BrightonSEO
 
The Inbounder London - 2. May 2017 - Hannah Smith
The Inbounder London -  2. May 2017 - Hannah SmithThe Inbounder London -  2. May 2017 - Hannah Smith
The Inbounder London - 2. May 2017 - Hannah Smith
 
Existential Crisis Management - SearchLove 2014
Existential Crisis Management - SearchLove 2014Existential Crisis Management - SearchLove 2014
Existential Crisis Management - SearchLove 2014
 
SearchLove London | Hannah Smith, Existential Crisis Management
SearchLove London | Hannah Smith, Existential Crisis Management SearchLove London | Hannah Smith, Existential Crisis Management
SearchLove London | Hannah Smith, Existential Crisis Management
 
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...
 
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...
 
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018
 
Hannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallHannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wall
 
On the Edge Digital - Throwing Shit Against the Wall - Redux
On the Edge Digital - Throwing Shit Against the Wall - ReduxOn the Edge Digital - Throwing Shit Against the Wall - Redux
On the Edge Digital - Throwing Shit Against the Wall - Redux
 
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014
Appetite for Deconstruction, Lessons in Virality from Axl Rose.  OMCap 2014Appetite for Deconstruction, Lessons in Virality from Axl Rose.  OMCap 2014
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014
 
Go Big or Go Home - BrightonSEO April 2013
Go Big or Go Home - BrightonSEO April 2013Go Big or Go Home - BrightonSEO April 2013
Go Big or Go Home - BrightonSEO April 2013
 
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeEstudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home
 
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...Throwing shit against the wall & analysing what sticks - Content Marketing Sh...
Throwing shit against the wall & analysing what sticks - Content Marketing Sh...
 
Humans, Technology & The Future of Marketing - SMX Munich 2014
Humans, Technology & The Future of Marketing - SMX Munich 2014Humans, Technology & The Future of Marketing - SMX Munich 2014
Humans, Technology & The Future of Marketing - SMX Munich 2014
 
Hannah Smith_Throwing Sh*t against the wall
Hannah Smith_Throwing Sh*t against the wallHannah Smith_Throwing Sh*t against the wall
Hannah Smith_Throwing Sh*t against the wall
 

More from Hannah Smith

Pattern Recognition & Other Stories
Pattern Recognition & Other StoriesPattern Recognition & Other Stories
Pattern Recognition & Other StoriesHannah Smith
 
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
 
Creative Differences (or, thoughts on how to manage creative teams even if y...
Creative Differences  (or, thoughts on how to manage creative teams even if y...Creative Differences  (or, thoughts on how to manage creative teams even if y...
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
 
Difficult Second Album Syndrome
Difficult Second Album SyndromeDifficult Second Album Syndrome
Difficult Second Album SyndromeHannah Smith
 
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Still No Eye Deer (or things to do when your imaginary friends refuse to talk...
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
 
Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013 Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013 Hannah Smith
 
SEO Post Penguin - Be Wizard 2013
SEO Post Penguin - Be Wizard 2013SEO Post Penguin - Be Wizard 2013
SEO Post Penguin - Be Wizard 2013Hannah Smith
 
Content Marketing - Beyond the Bullshit
Content Marketing - Beyond the BullshitContent Marketing - Beyond the Bullshit
Content Marketing - Beyond the BullshitHannah Smith
 
Social Media - When & How to use it for Business
Social Media - When & How to use it for BusinessSocial Media - When & How to use it for Business
Social Media - When & How to use it for BusinessHannah Smith
 
Lessons in Linkbait
Lessons in LinkbaitLessons in Linkbait
Lessons in LinkbaitHannah Smith
 
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...The Past, Present & Future of Linkbait - Distilled SearchLove London October ...
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...Hannah Smith
 
International SEO - How Not to Suck - MozCon 2011
International SEO - How Not to Suck - MozCon 2011International SEO - How Not to Suck - MozCon 2011
International SEO - How Not to Suck - MozCon 2011Hannah Smith
 
International SEO - Be Wizard 2011
International SEO - Be Wizard 2011International SEO - Be Wizard 2011
International SEO - Be Wizard 2011Hannah Smith
 

More from Hannah Smith (13)

Pattern Recognition & Other Stories
Pattern Recognition & Other StoriesPattern Recognition & Other Stories
Pattern Recognition & Other Stories
 
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)
 
Creative Differences (or, thoughts on how to manage creative teams even if y...
Creative Differences  (or, thoughts on how to manage creative teams even if y...Creative Differences  (or, thoughts on how to manage creative teams even if y...
Creative Differences (or, thoughts on how to manage creative teams even if y...
 
Difficult Second Album Syndrome
Difficult Second Album SyndromeDifficult Second Album Syndrome
Difficult Second Album Syndrome
 
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Still No Eye Deer (or things to do when your imaginary friends refuse to talk...
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...
 
Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013 Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013
 
SEO Post Penguin - Be Wizard 2013
SEO Post Penguin - Be Wizard 2013SEO Post Penguin - Be Wizard 2013
SEO Post Penguin - Be Wizard 2013
 
Content Marketing - Beyond the Bullshit
Content Marketing - Beyond the BullshitContent Marketing - Beyond the Bullshit
Content Marketing - Beyond the Bullshit
 
Social Media - When & How to use it for Business
Social Media - When & How to use it for BusinessSocial Media - When & How to use it for Business
Social Media - When & How to use it for Business
 
Lessons in Linkbait
Lessons in LinkbaitLessons in Linkbait
Lessons in Linkbait
 
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...The Past, Present & Future of Linkbait - Distilled SearchLove London October ...
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...
 
International SEO - How Not to Suck - MozCon 2011
International SEO - How Not to Suck - MozCon 2011International SEO - How Not to Suck - MozCon 2011
International SEO - How Not to Suck - MozCon 2011
 
International SEO - Be Wizard 2011
International SEO - Be Wizard 2011International SEO - Be Wizard 2011
International SEO - Be Wizard 2011
 

Recently uploaded

Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaSocial Samosa
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024Vbout.com
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email MarketingAdriannaBednarz
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategySuman Kumari
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonNapierPR
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxhqyfxsvkhb
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 

Recently uploaded (20)

Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in India
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email Marketing
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing Strategy
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a Spokesperson
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated Websites
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 

Right in the Feels (or how to create content that gets shared) - Turing Festival 2016