Chris Phenner

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Chris Phenner

  1. 1. Make Your Partners Happy
  2. 2. Background <ul><ul><li>90 people in New York City, Los Angeles & London, backed by i-Hatch, Softbank, Bain Capital, Meritech, NEA </li></ul></ul><ul><ul><li>Largest & fastest-growing off-deck mobile content service in the U.S. acquiring 175,000 – 200,000 subscribers monthly </li></ul></ul><ul><ul><li>Direct-to-consumer focus, driving customers via: </li></ul></ul><ul><ul><ul><li>Online/WAP: Search, Display & Integrated Partners </li></ul></ul></ul><ul><ul><ul><li>DRTV: “Send ‘Get Kanye’ to 48000 </li></ul></ul></ul><ul><ul><ul><li>Mobile: SDK’s via Yahoo, AOL, Apple, Nokia & Android </li></ul></ul></ul><ul><ul><li>Challenge: How to scale to meet all channels? </li></ul></ul><ul><ul><li>Response: Mashery-Powered Extranet </li></ul></ul><ul><ul><ul><li>http://partners.thumbplay.com/ </li></ul></ul></ul>
  3. 3. <ul><ul><li>Instant Gratification </li></ul></ul><ul><ul><li>Flexible Ingredients </li></ul></ul><ul><ul><li>Constant Feedback </li></ul></ul><ul><ul><li>Human Availability </li></ul></ul><ul><ul><li>Benign Competition </li></ul></ul>Happiness is…
  4. 4. Gratification is… [email_address] Requiring only one email to start…
  5. 5. Flexibility is… Offering tools for all partner types…
  6. 6. Feedback is… Constantly changing content/services…
  7. 7. Availability is… <ul><li>Partners cannot live by URL alone… </li></ul><ul><ul><li>A sense of voice and presence </li></ul></ul><ul><ul><li>A team at-the-ready to respond </li></ul></ul><ul><ul><li>A means to reach out – in all forms </li></ul></ul>
  8. 8. Competition is… <ul><li>Shared Best Practices & Success Stories </li></ul><ul><ul><li>Who did what with which tools? </li></ul></ul><ul><ul><li>What drives the best conversion? </li></ul></ul><ul><ul><li>What financial outcomes accrue? </li></ul></ul>
  9. 9. Happy? [email_address]

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