There are approximately 1,000,000,000,000,000,000,000 (or, 1 billion trillion) stars in our universe, but we only see a couple in our night sky — the ones that have been burning brightest.
Like brands, we know that the brightest stars are the ones with the most energy. But at any given moment, an old star or a new star can die due to a lack of resources. It’s the job of strategists like us to keep those brands burning, but not burning out.
With my experience in digital strategy — ranging from nonprofits, media, agencies, and in-house — I’ve learned that the most beloved of brands are the authentic ones, and aren’t afraid to deny that they’re run by people like you and I.
I’m no astrona...
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