1. DEAF FOCUS
LSU ADVERTISING FEDERATION

2. STRENGTHS
o Team - educated, experienced
o Knowledge of deaf culture, ASL
Community
o Filling the gap not provided by other
organizations
o Counseling
o Only one in LA with counseling
WEAKNESSES
o Funds
o Stretched thin
o Task organization
o Long time to get licensed
o Few licensed
OPPORTUNITIES
o New governor
o Non-profit : Amazon Smile, etc.
o Grassroots Deaf Movement
o Monthly vlogs to focus people
o 5K event
o Signature fundraisers
THREATS
o Interpreting
o LSD, LRS, LCD
o Opposition from established people
SWOT ANALYSIS

3. LOGOS
DEAF FOCUS REBRAND
o The hand signs
meaning
“inspiration”

7. WEBSITE
Deaf Focus
www.deaffocus.org
DEAF FOCUS REBRAND

8. SOCIAL MEDIA STRATEGY/SUGGESTIONS
Sharing informational content
DEAF FOCUS REBRAND
o Add captions
o What about this
article motivated
you to post it?
What do you want
your audience to
get from this?

9. SOCIAL MEDIA STRATEGY/SUGGESTIONS
What we like
DEAF FOCUS REBRAND
o Pictures like this are
personal and show
your organization
culture
o Link your Instagram
and Facebook
together to make the
content unified and
cohesive

10. More ideas
DEAF FOCUS REBRAND

11. More ideas
DEAF FOCUS REBRAND
o Keep an eye out for news that is relevant to the deaf
community
o Check out websites like Buzzfeed to discover
sharable information

12. SOCIAL MEDIA STRATEGY
Use emojis on Facebook
o
o
o
o
o
o
o
o Add fun to your voice
o Everyone understands certain universal signs; ex: thumbs-up = good
o Convey messages in a way that is relatable to both the deaf and non-deaf
community
DEAF FOCUS REBRAND

13. SOCIAL MEDIA STRATEGY/SUGGESTIONS
DEAF FOCUS REBRAND
Hashtags
o #DeafAndProud
o #DeafButNot____
o #DEAFinitely

14. Campaigns
● Trivia facts about the deaf community
● Calendar of important birthday’s for famous deaf people, any events that impacted the
community
● #deafandproud - highlighting successful people in the community
DEAF FOCUS REBRAND
SOCIAL MEDIA STRATEGY/SUGGESTIONS

15. VIDEO
Employee spotlight videos
● introduce each employee of Deaf Focus
● explain who you are and what your position in
● why you love Deaf Focus
● what you want others to know about Deaf Focus
● a great way to showcase company culture and personality
can be used for Facebook, Instagram and website
DEAF FOCUS REBRAND

16. ● use visuals of Baton Rouge, city landmarks, shows the root of this organization
● show the logo of deaf focus
● president introducing the main focus of Deaf Focus
● show footage of community events, meetings
● get others to sign (with voiceover and text) of different aspects of Deaf Focus
● end with a call to action (show Facebook, Insta, website)
Introductory video
VIDEO
DEAF FOCUS REBRAND

17. SURVEY
http://lsu.qualtrics.com/jfe/form/SV_4I4tEfAWueqlUbz
DEAF FOCUS REBRAND
o Survey to discover deeper
insights from Deaf Focus target
audience & gain feedback

18. RESULT
DEAF FOCUS REBRAND
o Deaf Focus has already
implemented some of the
suggestions we gave them!

19. RESULT
DEAF FOCUS REBRAND

20. DEAF FOCUS
LSU ADVERTISING FEDERATION