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WRAL.com is the flagship property of CBC New Media Group, a Capitol Broadcasting Company division that builds and operates digital news and information platforms. The company delivers rich, locally-oriented news content and sales and marketing solutions on desktop browsers, tablets and mobile phones. The site has one of the highest market penetration rates among all local media sites in the country, reaching more than half of adults at least once a month. That makes WRAL.com a go-to choice for brand advertisers and small- and medium-sized businesses.