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D2: Candace Kuss Demystifying Storytelling

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Candace Kuss from H+K on Demystifying Digital: Storytelling

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D2: Candace Kuss Demystifying Storytelling

  1. 1. photo: @CandaceKuss DEMYSTIFYING DIGITAL: STORYTELLING @CandaceKuss #HKD2
  2. 2. DIGITAL + STORYTELLING
  3. 3. DIGITAL DISTRIBUTION
  4. 4. DIGITAL CREATION + CO-CREATION
  5. 5. BRAIN SURGERY
  6. 6. photo: @CandaceKuss 0101010ARTCOPYCODE01010101010101010101010101010 10101010101010101010101010101010101010101010101010 10101010101010101010101010/CODEWINSARGUMENTS 1010101010<INNOVATIONLION>0101010101010101
  7. 7. H+K LAYERED NARRATIVE SYSTEM
  8. 8. H+K LAYERED NARRATIVE SYSTEM
  9. 9. H+K LAYERED NARRATIVE SYSTEM
  10. 10. H+K LAYERED NARRATIVE SYSTEM
  11. 11. H+K LAYERED NARRATIVE SYSTEM
  12. 12. STRONG BRANDS HAVE A SOCIAL ADVANTAGE Photo credit: Burberry
  13. 13. STRONG BRANDS HAVE A SOCIAL ADVANTAGE
  14. 14. SHARED NARRATIVE ALLOWS CO-CREATION WITH FANS
  15. 15. SOCIAL BRANDS CAN TALK TO EACH OTHER
  16. 16. • Created within 24hrs of iPhone announcement • Published in five markets via Twitter and Facebook BRANDS CAN EVEN TEASE EACH OTHER
  17. 17. CUSTOMER SERVICE IS NOW PUBLIC
  18. 18. photo: @CandaceKuss H+K FLIGHT SCHOOL Crisis Simulation Training
  19. 19. photo: @CandaceKuss
  20. 20. Oliver Snoddy Reuben HalperYutaro Kojima
  21. 21. Dan Porter Alex VaidyaRichard Peters
  22. 22. Kenyatte Nelson Simon VearneyJerry Daykin + Derek Luddem
  23. 23. photo: @CandaceKuss photo: @CandaceKuss Rosianna Halse Rojas @papertimelady Jamie Spafford @sortedfood Brady Haran @BradyHaran Sanni Sorma @missmai27 Jonathan Saccone-Joly @JonathanJoly
  24. 24. photo: @CandaceKuss THANK YOU. ENJOY #HKD2 @CandaceKuss

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