1.
HANA BEDNAROVA

2.
BIG CONTENT IS GREAT

3.
WHEN DONE WELL

4.
BUT WHEN IT DOESN’T GO SO WELL

5.
And expensive

6.
h<p://blog.monarch.co.uk/top-50-signs-your-relaOonship-is-serious/

7.
YOU DON’T NEED TO RUN
A LARGE CAMPAIGN TO
HIT THE HEADLINES

8.
OR HAVE A MASSIVE BUDGET

9.
SO WHAT CAN YOU DO?

10.
1. JOURNO REQUEST

11.
WHAT IS GREAT
ABOUT HELPING A
JOURNALIST?

12.
- THEY’LL USE YOUR
ADVICE AGAIN
- OR GET IN TOUCH
FOR MORE QUOTES

13.
2. REACTING TO
CURRENT AFFAIRS

14.
3. INTERNAL DATA

15.
Cost-effecOve

16.
CASE STUDIES

17.
YOUR OWN DATABASE

18.
DESK RESEARCH

19.
@MISS_HANAB

20.
WE TRIED HIDDEN
IMAGE TYPE OF
CONTENT

21.
• TWO HOURS
DESIGN
• HALF A DAY
PROMOTION

22.
WHAT HAPPENED
NEXT?

23.
OVER 150 PIECES OF
COVERAGE
AND STILL COUNTING

24.
IT WORKED ... BECAUSE

25.
SIMPLE

26.
FUN

27.
ANNOYING

28.
Summary

29.
You can use these
tacOcs to run your
(smaller budget)
campaign

30.
Or help achieve high-
quality coverage and
links when running a
bigger campaign