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storiesworthtelling
@HamzaK
ihelpnon-profitstellstories
ryersonuniversity
universityoftoronto
pathwaystoeducation
rotmanschoolofmanagement
torontocomm...
brandspeopleneedtotellstories
storiesarethefundamentalunitofhumanunderstanding
benefitsofagoodstory
buildemotionalconnection
standoutinthecrowd
empoweryoursupporters
improveyourwork
buildastrongercultu...
STORYIDEA#1
profileaclient,avolunteer,orastaffmember.
STORYIDEA#2
doaseriesshowingwhatit’slikebehind-the-scenesatyournon-profit.
STORYIDEA#3
speaktopeopleonthefrontline.whatstoryideasdotheyhaveforyou?
STORYIDEA#4
captureaday-in-the-lifestoryfromtheperspectiveofaclient,astaff
member,oravolunteer.
STORYIDEA#5
fromoneperson’sperspective,featurekeyissuesandhowyourorganizationis
tacklingthem.
STORYIDEA#6
doq&asessionswhereamemberofthecommunityinterviewsyou.
STORYIDEA#7
featureguestpostsfromleadersinyourfield.
STORYIDEA#8
buildlegacystories.writestoriesofhowyourorganizationcametobe.go
backandfeaturethekeypeoplethatwerepartofyourea...
STORYTELLINGPROMPTS
whatisuniqueaboutyourorganization?
whatisinterestingabouthowyourorganizationwasfounded?aboutyourfounde...
STORYTELLINGCHECKLIST
1. isthestoryconsistentwiththevision,missionandgoalsofyour
organization?
2. isthepointofthestoryclea...
thankyou
@HAMZAK
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Stories Worth Telling @ #MarketersUnbound

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How can non-profits better articulate their stories?

Published in: Marketing

Stories Worth Telling @ #MarketersUnbound

  1. 1. storiesworthtelling @HamzaK
  2. 2. ihelpnon-profitstellstories ryersonuniversity universityoftoronto pathwaystoeducation rotmanschoolofmanagement torontocommunityhousingcorporation avnu endeavourvolunteerconsultingnetwork camh andmore...
  3. 3. brandspeopleneedtotellstories storiesarethefundamentalunitofhumanunderstanding
  4. 4. benefitsofagoodstory buildemotionalconnection standoutinthecrowd empoweryoursupporters improveyourwork buildastrongerculture raiseprofileandawareness
  5. 5. STORYIDEA#1 profileaclient,avolunteer,orastaffmember.
  6. 6. STORYIDEA#2 doaseriesshowingwhatit’slikebehind-the-scenesatyournon-profit.
  7. 7. STORYIDEA#3 speaktopeopleonthefrontline.whatstoryideasdotheyhaveforyou?
  8. 8. STORYIDEA#4 captureaday-in-the-lifestoryfromtheperspectiveofaclient,astaff member,oravolunteer.
  9. 9. STORYIDEA#5 fromoneperson’sperspective,featurekeyissuesandhowyourorganizationis tacklingthem.
  10. 10. STORYIDEA#6 doq&asessionswhereamemberofthecommunityinterviewsyou.
  11. 11. STORYIDEA#7 featureguestpostsfromleadersinyourfield.
  12. 12. STORYIDEA#8 buildlegacystories.writestoriesofhowyourorganizationcametobe.go backandfeaturethekeypeoplethatwerepartofyourearlyorganizationor keyturningpoints.
  13. 13. STORYTELLINGPROMPTS whatisuniqueaboutyourorganization? whatisinterestingabouthowyourorganizationwasfounded?aboutyourfounder? whatproblemisyourorganizationtryingtosolve? whatinspiredyourorganization? whatahamomentshasyourorganizationhad? howhasyourorganizationevolved? whatdoyouconsidernormalandboringthatotherfolkswouldthinkisinteresting? Whatareyourrecentachievements? Howdidyourorganizationgetstarted? Whatchallengehaveyoubeenupagainst? Whatistheproblemyourorganization/programistryingtosolve? Haveyousolvedthatprobleminaninnovativeway? Isthereanoldstoryyoucangobacktoandupdate? Whatishappening/hashappenedthatpeopleneedtoknowabout?
  14. 14. STORYTELLINGCHECKLIST 1. isthestoryconsistentwiththevision,missionandgoalsofyour organization? 2. isthepointofthestoryclear? 3. haveyoumadethestorypersonal? 4. willthestorymakethereaderfeelsomething? 5. what’sthepointofthestory?
  15. 15. thankyou @HAMZAK

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