In what ways does your media productuse, develop or challenge forms andconventions of existing media products?
The genre of my film is romanticcomedy or chick flick. Since they arehighly budgeted films so I choseHollywood as my institution because ithas produced more chick flicks thanany other institution. WhereasParamount Pictures is my mediainstitution since it has produced a fewtop grossing romantic comedies orchick flicks. Some of the romanticcomedies produced by ParamountPictures include : Runaway bride(1999), What women want (2000),How to lose a guy in 10 days (2003),The prince and me (2004), MeanGirls (2004), Elizabeth town (2005),She’s out of my league (2010), NoStrings attached (2011). Runawaybride is one of the highest grossingromantic comedy film of all time, thefilm had grossed $309,457,509worldwide.
Where as chick flicksproduced by other mediainstitutions include ‘ACinderella Story’, ‘WildChild’, ‘The Prince &Me’, ‘The Sisterhood of thetravelling pants’ , ‘MeanGirls’ etc. Mean Girlsgrossed over $129 millionworldwide. It talks aboutthe kind of teenage dramathat a teenage girl goesthrough. “From Prada toNada” is also another popularchick flick in which acomparison is shown betweena nerd and chick. Hence, myfilm shares similarities with it.
The genre Chick flick mainly dealingwith love and romance and designed toappeal to a largely female targetaudience. Although many types of filmsmay be directed toward the female gender,"chick flick" is typically used only inreference to films that are heavy withemotion or contain themes that arerelationship-based (although notnecessarily romantic as many otherthemes may be present).They are typicallyperky, upbeat, modern, and post-feministin tone, although some movies do havesad and dramatic elements as well.Generally, A chick flick is a film designedto appeal to women, typically youngwomen and teenage girls. Some frequentelements of chick flicks include having afemale protagonist, thematic use of thecolor pink , and romance and/or datingbased storylines. The female characters ina chick flick are usually strong womenwho overcome adversity to reach theirgoals.
My film “Inverselyproportional” also targetsfemale audience by showing acomparison between twocompletely opposite friends whoshare a strong bond offriendship. My film follows a setof codes and conventions whichevery chick flick does. I madeuse of all the elements of the misen scene e.g.Settings, Props, Costume, Lighting, Sound and Editingtechniques to help myaudience recognize the genre ofmy film and differentiatebetween the characters.
The mis en scene used in the filmwill depict everything as veryfresh, bubbly and girly. Every objectin the film will be very cute, prettyand glamorous. For Instance, in thefilm “From Prada to Nada” someof the scenes of the chick (Mary) areshot in shops whereas the scenes ofthe nerd (Nora) are shot in a library.Even the main location of the film“Mean Girls” is a high school whichshows that the film is aimed atteenagers. Similarly in myfilm, “Inversely Proportional”, thelocation of scene 2 is a shoppingmall which signifies that the genreof my film is chick flick becausechicks love shopping.And, since scene 1 shows a nerd, itis shot in a study room.
The Props used in chick flicksalso represents the interests ofthe character. These props mayincludephotographs, magazines, smartphones, make up etc. A goodexample of this is “Mean Girls”.The chicks in such films areusually shown trying outclothes, sunglasses or other stuffe.g. Mary in “From Prada toNada”.Even in my film, Flora (chick) isseen using her make up in themall. She even has a smartphone.My character Flora (chick) is alsoshown trying clothes in a shop.
Other than that, Nora (nerd)in “From Prada to Nada” isshown surrounded by booksalways even when is outside.Just like that, Bella (nerd) inmy film is working on herbook in the first scene. Thereare a lot of books, novels,papers and files on her studytable. Bella is even readingthe novel in the mall.This will help the audience tounderstand the nature andinterests of the character.
In a chick flick, the kind ofclothes worn by the chick willalways be branded, bright,very trendy and up-to-datewith all the latest fashiontrends. She must be seenwearing a lot of makeup.For instance, the clothes ofthe girls in “Mean Girls” andMary in “From Prada toNada” suggest that they arechicks.But the nerd would bewearing casual clothes andmust be simple. Like Nora in“From Prada to Nada” wearscasual clothes and glasses.
The chick (Flora) in my film isseen wearing a funky sleevelesstop with a jacket over it. She iswearing heels, jewelry, a lot ofmakeup and is carrying abranded bag as well whichclearly suggests that she is achick. She is even fixing herlipgloss in one of the scenes;hence she cares a lot about herlooks.On the other hand, the nerd(Bella) is seen in a simple andcasual dress with no makeupand jewelry. She seems to beleast bothered about her looks.The glasses she is wearing is asymbol of her being a nerd aswell.
The Characters shown in the film willalways be young girls, mostly teenagers.This is so because the target audienceof the chick flick genre is the teenagedage group of the female audience. Thecharacters can only be relatable to thefemale audience if they are female aswell. Therefore, the characters will havestories that the audience will enjoy.Usually, the characters go to school andhave all female friends. Therelationship between these friends isgiven a lot of attention, showingscenes, in which the friends do eachother’s make-over’s, go shoppingtogether and discuss each other’sproblems, as any ordinary group offriends would.The film “Sisterhood of thetravelling pants” also highlights thebond of friendship where all the girlsshare a strong bond of friendship andgoes for shopping together.
Even in “Mean Girls”,Cady’s friends are showndoing her makeover.The two sisters in “FromPrada to Nada” alsodiscuss their problemswith each other despitebeing completely different.This is what my filmexactly highlights.
The editing used in chick flicks isusually very fast, and hence this iswhat I’ve done in my film as well.The background music used isvery cheerful, fast-paced andfun, mostly using the pop-rockgenre of music as that is preferredby the majority of teenagers. Suchmusic is used to create a sense ofyouth and excitement, also creatinga fresh and bubbly atmosphere. Itwould be the kind of music that theaudience would want to listen toregularly. The music used in my film“California Gurls (Instrumental)by Katy Perry” is an upbeat, happyand modern tune with popinfluences.Such music is also used in “FromPrada to Nada” and “Mean Girls”.
The Title of my film hasalso been madeaccording the femaleaudience. Onceagain, depicting theimage offun, bubbly, and brightyouth, but, being verygirly at the same time (asthe color pink and isalways associated withfemales).
Usually in a chick, there isa guy . And one of the girlsfall in love with him , be ita chick or a nerd. The plotthen revolves around theirlove story and the problemthey encounter in theirrelationship. Examples ofsuch chick flicks include,“Mean Girls”, “FromPrada to Nada” and“Sisterhood of thetravelling pants”.
My film challenges thisconvention by not having aguy in it. The plot solelyrevolves around two girls andtheir friendship instead of aguy and girl’s love story andthe problems in theirrelationship. This proves thata chick flick can be madewithout a guy and this willappeal the audience sincethere are hardly any chickflicks which doesn’t have aguy in it so this will be acompletely different and newthing for the audience.
Apart from that my filmchallenges anotherconvention in the editingprocess i.e. through the useof jump cuts. Usually chickflicks doesn’t use jumpcuts and have a normalpace but I’ve used jumpcuts in my film to increaseits pace and it actually goeswith my film, especiallythe fast music.