1
What is a questionnaire?   A questionnaire is the heart of the primary data    collection, hence it must be clear, simple...
What makes an effective questionnaire?  An effective questionnaire is highly structured to  allow the same types of inform...
Before starting….. Questionnaire design should be an integral  part of the study, not an “add-on” Therefore:     Decide...
How to Start the Questionnaire Start with easy questions that all  respondents can answer with little effort First quest...
Three Simple Rules for Writing a         Good Questionnaire1) Think through your research questions and   objectives befor...
The Art of Asking QuestionsYou must ask the right questionRespondents must understand your     questionRespondents must...
Types of Survey Questions1) Those that ask about behaviors or facts   Non-threatening behavior questions   Threatening b...
What Is A Good Question?   One that yields a truthful, accurate answer   One that asks for one answer on one dimension ...
Ask questions one at a timeBad question:             Better question:  In the past 6 months,       Which of the following ...
Administer a questionnaire by SelfAdvantages Cheap and easy to administer Preserve confidentiality Can be completed at ...
Fundamental PrincipleProblem         Question          Hypothesis                    Answer          Results              ...
Framework for Constructing a           Questionnaire                    Specify What                     Information      ...
Upcoming SlideShare
Loading in …5
×

Questionnaire design-12

979 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
979
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Questionnaire design-12

  1. 1. 1
  2. 2. What is a questionnaire? A questionnaire is the heart of the primary data collection, hence it must be clear, simple & to the point An instrument (form) to collect answers to questions Collects factual data – gathers information or measures A series of written questions / items in a fixed, rational order Every item is answered (unless instructed otherwise) Who completes it?  The respondent – public/professional  Someone on behalf of the respondent  The interviewer 2
  3. 3. What makes an effective questionnaire? An effective questionnaire is highly structured to allow the same types of information to be simply collected from a large number of people in the same way so that the data can be analysed quantitatively and systematically. 3
  4. 4. Before starting….. Questionnaire design should be an integral part of the study, not an “add-on” Therefore:  Decide on the goals of the study (for yourself and for others)  Know the subject – literature, experts  Know the respondents - (occupation, special sensitivities, educational, ethnic)  Know how much – cost, time, sample size, response rate 4
  5. 5. How to Start the Questionnaire Start with easy questions that all respondents can answer with little effort First questions should also be non- threatening Don’t start with knowledge or awareness questions First questions should be directly related to the topic as described in the introduction or cover letter 5
  6. 6. Three Simple Rules for Writing a Good Questionnaire1) Think through your research questions and objectives before you write questions2) Prepare an analysis plan before you write questions3) Ask yourself, in relation to points #1 and #2 above, if each question on your list is necessary? 6
  7. 7. The Art of Asking QuestionsYou must ask the right questionRespondents must understand your questionRespondents must know the answerRespondents must be willing to tellyou the answer 7
  8. 8. Types of Survey Questions1) Those that ask about behaviors or facts  Non-threatening behavior questions  Threatening behavior questions  Demographics2) Those that ask about psychological states or attitudes3) Those that ask about knowledge 8
  9. 9. What Is A Good Question? One that yields a truthful, accurate answer One that asks for one answer on one dimension One that uses specific, simple language One that has mutually exclusive response options One that produces variability in response One that minimizes social desirability One that is pretested 9
  10. 10. Ask questions one at a timeBad question: Better question: In the past 6 months, Which of the following what major appliances have been newly purchased in last six has your household months purchased new from  a refrigerator the store?  a kitchen range or oven  a microwave 10
  11. 11. Administer a questionnaire by SelfAdvantages Cheap and easy to administer Preserve confidentiality Can be completed at respondents convenience Can be administered in a standard manner participation by illiterate people clarification of ambiguity 11
  12. 12. Fundamental PrincipleProblem Question Hypothesis Answer Results Study Questionnaire 12
  13. 13. Framework for Constructing a Questionnaire Specify What Information Will be Sought Identify Correct Respondent Determine Method of AdministrationQuestion Structure Question Sequencing Question Wording PRETEST and Revise Questionnaire 13

×