Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Emoji Data Science & Sentiment Analysis (Newsgeist, 2017)

From Data With Love: Emoji Data Science & Sentiment Analysis
By Hamdan Azhar.
Presented on Nov. 4, 2017 as an Ignite Talk at Newsgeist in Phoenix, AZ.

  • Be the first to comment

  • Be the first to like this

Emoji Data Science & Sentiment Analysis (Newsgeist, 2017)

  1. 1. Hamdan Azhar PRISMOJI, News Inequality Project hamdan@prismoji.com // @hamdanazhar // Phoenix, AZ // November 4, 2017 From data with ❤: Emoji Data Science & Sentiment Analysis
  2. 2. Emoji reactions to Election Night results Source: Analysis of sampled Election Night tweets, from Nov. 9, 2016 12:00am – 3:30am EST. (PRISMOJI) More common in tweets mentioning TrumpMore common in tweets mentioning Clinton https://prismoji.com/2016/11/26/the-top-emojis-of-election-day-2016/
  3. 3. Source: Analysis of sampled Election Day tweets from Nov. 8, 2016. (PRISMOJI)
  4. 4. The divided emoji states of America Source: Analysis of sampled Election Night tweets, from Nov. 9, 2016 12:00am – 3:30am EST. Word clouds shown for tweets mentioning Hillary Clinton or Donald Trump as well as the given emoji above. Randomly selected tweet shown for each emoji.
  5. 5. Taylor Swift is winning hearts (and minds) Source: Analysis of 100,000 public tweets mentioning @taylorswift13 and @kanyewest from Aug. 1-4, 2016. (PRISMOJI) equal higher association with @taylorswift13 higher association with @kanyewest
  6. 6. Hearts vs. Snakes: The emoji battle underyling the epic Taylor Swift – Kanye West feud Source: Analysis of 100,000 public tweets mentioning @taylorswift13 and @kanyewest from Aug. 1-4, 2016. (PRISMOJI)
  7. 7. Our common emoji language of #fanlove Source: Analysis of 250,000 public tweets mentioning @beyonce, @justinbieber, @djkhaled, @drake, and @rihanna from Aug. 1-4, 2016. (PRISMOJI)
  8. 8. The media doesn’t always understand emojis – and this can lead to lack of trust in the media
  9. 9. 14
  10. 10. 15
  11. 11. The Top Emojis of #MeToo Source: Analysis of 28,629 English-language tweets sampled on Oct. 16, 2017 using the Twitter Search API. Top 10 emojis shown in descending order of frequency.
  12. 12. While emojis might seem fun and trivial, they are at their core vessels for conveying human emotion. Emojis are also data. And data science can help us understand them.
  13. 13. You too can become an emoji data scientist! https://prismoji.com/2017/02/06/emoji-data-science-in-r-tutorial/
  14. 14. Thank you! • Email: hamdan@prismoji.com • Twitter: @hamdanazhar • prismoji.com • hamdanazhar.com

×