Schwartz & Perry July 14th 2011

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Schwartz & Perry July 14th 2011

  1. 1. Halyard Consulting<br />Schwartz & Perry Presentation<br />July 14th 2011<br />
  2. 2. About Us<br />Jonathan Goodman (BFA/MS/MBA): 20 years in the Internet marketing industry. Managed several websites for public companies including Suburban Propane & MicroWarehouse.<br />Founded Halyard Consulting in 2007 with an emphasis on working with geographically specific small businesses.<br />
  3. 3. Website Data<br />
  4. 4. Traffic<br />
  5. 5. Organic Keywords<br />
  6. 6. Top 10 Organic Keywords<br />
  7. 7. Competitor Pay-per-Click<br />
  8. 8. Authority<br />
  9. 9. Website Development<br />
  10. 10. Client Survey<br /><ul><li>Phase 1: Halyard Consulting will provide a client survey used to educate us on your website goals and design preferences.</li></li></ul><li>Competitor Report<br />Phase 2: Halyard Consulting provides a critical competitor report based on the completed client survey.<br />
  11. 11. Information Architecture<br />Phase 3: Halyard Consulting creates an information architecture document. Information Architecture (IA) is a two dimensional graphic representation of a sites navigation.<br />
  12. 12. Design Selection<br /><ul><li>Phase 4: Halyard Consulting will present two template mock-ups based on the completed client survey. There is one round of design revisions for the template you choose.</li></li></ul><li>Content Implementation<br />Phase 5: Halyard Consultingwill provide you with a checklist of all content required for launch.<br />
  13. 13. Website Development<br /><ul><li>Phase 6: Halyard Consulting builds your site using the WordPress content management system on our server.</li></li></ul><li>Staff Training<br /><ul><li>Phase 7: Halyard Consulting will train your staff on how to upload and make changes to the content on your site.</li></li></ul><li>Monthly Retainer<br />
  14. 14. Hosting<br />Halyard Consulting Dedicated Server<br />Operating System:CentOS 5<br />Processor: Intel Pentium 4 – 3.0 GHz<br />RAM: 2 GB<br />Total Disk Space: 240 GB<br />Disk Drives: 120 GB x 2<br />Bandwidth: 500 GB<br />
  15. 15. Site Maintenance<br />Halyard Consulting provides monthly maintenanceincluding software, database and plugin upgrades.<br />
  16. 16. Optimization<br /><ul><li>Halyard Consultingimplements changes based on a review of current search ranking.</li></li></ul><li>Keyword Reporting<br /><ul><li>Halyard Consulting produces a report of relevant sub-category keywords, questions, and associated pay-per-click cost. Request limit of one (1) report per month.</li></li></ul><li>Content Management<br /><ul><li>Halyard Consulting launches your articles onto your website and promotes them to your Facebook and Twitter accounts.</li></li></ul><li>Advertising Management<br />Halyard Consulting monitors your pay-per-click bidding and provides you with assistance on ad copy.<br />BONUS: Every client gets $100 Coupon to start their AdWords Campaign.<br />
  17. 17. Backlink Campaign<br /><ul><li>Halyard Consulting works to increase the number of external links pointing to your website.</li></li></ul><li>Social Media Management<br /><ul><li>Halyard Consulting promotes industry information to your Facebook and Twitter accounts.</li></li></ul><li>Quarterly Analysis<br /><ul><li>Halyard Consulting provides a quarterly site traffic report including visitor and keyword data.</li></li></ul><li>Meetings<br />Halyard Consulting provides a two (2) hour meeting (phone or in-person) each quarter. Additional meetings are billed hourly.<br />
  18. 18. Thank You!<br />

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