Marketing and optimizing your you tube channel


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This week on The World of Internet Marketing our host Jonathan Goodman will be discussing how to market and optimize videos on your YouTube Business Channel. He'll be discussing how to add title, description, and embedding correctly. Along with how to select your videos category, thumbnail, and tags. Jonathan will also be talking about how to keep the user engaged with audience building tactics like annotations, channel trailer, and channel background artwork. He will then walk through the important analytic elements available to help determine a marketing strategy including average view duration, playback location, and embedded players. Most importantly he'll talk about the difficulty in building an audience overnight and how to be patient and persistent enough for the numbers of subscribers to start escalating.

Jonathan Goodman - Halyard Consulting

Published in: Internet, Technology, Business
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Marketing and optimizing your you tube channel

  1. 1. YouTube Business Channel Marketing and Optimizing
  2. 2. Quote ● “Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we’re working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.” - Eric Schmidt Executive Chairman Google
  3. 3. Optimization Meta Data Elements for SEO
  4. 4. Title ● Don’t exceed 70 characters -include keywords - this is the maximum number of characters allowed in a Google Title Result.
  5. 5. Description ● Max out description with 250 Words. ● First 160 characters very descriptive including keywords. ● Think like a large newspaper ● The way they write their pieces is the first two paragraphs give you the summary. Then it goes into details including quotes. Then it summarizes again giving perspective on the future. ======================================= Jonathan Goodman - Halyard Consulting Facebook: Twitter: Google+: =======================================
  6. 6. Embedding ● Easily share your content. ● An embedded video on someone else’s website is like a backlink to the search engines. ● It proves your content is important.
  7. 7. Category ● Critical to Choose a Category: ● Autos & Vehicles ● Comedy ● Education ● Entertainment ● Film & Animation ● Gaming ● Howto & Style ● Music ● News & Politics ● Nonprofits & Activism ● People & Blogs ● Pets & Animals ● Science & Technology ● Sports ● Travel & Events
  8. 8. Thumbnail ● YouTube Grabs 3 Images - Select One ● Faces ● Product Display ● High Contrast Image ● Custom Thumbnail ● Max File 2MB
  9. 9. Tags ● Ten Keywords ● YouTube Suggest
  10. 10. YouTube Keyword Tool
  11. 11. Captions ● Benefits: ● Improves Search Optimization ● Ranked higher because of multiple formats ● Assist Hearing Impaired and Devices Without Sound. ● Helps with thick accents and foreign listeners. ● Owner added except where YouTube decides to provide.
  12. 12. Audience Building Keep the User Engaged
  13. 13. Annotations ● Adds Interactive Elements to Video. ● Creative Uses: ● Choose Your Own Adventure - Multiple Possibilities. ● Links to Other Relevant Videos - Keep User Engaged. ● Call-to-Actions for Sharing & Commenting.
  14. 14. Main Channel Page Channel Trailer Playlist Sections Featured Channels
  15. 15. Channel Trailer ● Video plays when a non-subscriber lands on Channel. ● Tell visitor what site is about, why they should subscribe, and suggest videos.
  16. 16. Playlists ● Organize Your Videos - Keep Viewers Engaged. ● Group by Topic, Keyword Focus, Etc. ● Playlist Descriptions 5K Words ● Playlists can ranking in Search Engines. ● Automatically continues to next video. ● Improves time-on-page & time-on-site.
  17. 17. Channel Background, Links, & Art
  18. 18. Future Tasks ● I’ll be adding an intro and outro to my videos. It will engage the user and extend the time they are watching.
  19. 19. Analytics Numbers Dictate Strategy
  20. 20. Watch Time ● Watch Time More Important Than Views ● Views are easily manipulated and sold on sites like Fiverr. ● “The algorithm for suggesting videos includes prioritizing videos that lead to a longer overall viewing session over those that receive more clicks.” - YouTube ● Maximize engagement within the first 48 hours for increased chances it will go viral.
  21. 21. Average View Duration Should I segment my 45 minute videos into 5 minute segments?
  22. 22. Playback Location Where Are Those Embedded Players Coming From?
  23. 23. Embedded Players More Websites Linking & Embedding = Improved Ranking in Search
  24. 24. Devices Mobile + Tablet + TV = 31.6% Woah!!!
  25. 25. The Three P’s ● Patience ● Persistence ● Perseverance ● Rome Wasn’t Built in a Day! ● Stick to a Schedule ● Help Answer Questions ● Expert Insight
  26. 26. Share Everywhere ● Blog It ● Tweet It ● Like It ● Email It ● Plus It ● Press Release It