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When Clients Are Wrong - A Conversation with H Michael Steinberg


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H Michael Steinberg, a lawyer in Colorado, contacted me to get advice regarding his Internet strategy but when it came time for the conference call he utilized his portion of the discussion to tell me I was wrong about everything. We examine the state of his current Internet strategy and review the conference call audio.

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When Clients Are Wrong - A Conversation with H Michael Steinberg

  1. 1. Bad Calls Phone Call with H Michael Steinberg
  2. 2. First Contact
  3. 3. Online Profile What We Look At First
  4. 4. Domain Authority
  5. 5. Facebook Fan Page
  6. 6. Twitter
  7. 7. Organic Keywords Term ( Position Clicks/Month criminal attorney colorado 1 4.92 colorado bail 1 0 deferred judgement colorado 1 4.92 being accused of sexual assault 3 0 federal court conviction rate 3 0 accused of sexual assault 8 0.28 Colorado White Collar lawyer 8 0 denver defense attorneys 9 0 bail colorado 10 0
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  11. 11. Colorado-Probation-Violation-Lawyer. com
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  18. 18. Matt Cutts Says... Look at the Date
  19. 19. Matt Cutts Says...Again “So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn't necessarily help you as much to have a domain name with a bunch of keywords in it.” - Matt Cutts
  20. 20. The Google Patent... A Method of Detecting Commercial Queries: Filed in 2003 “A company may attempt to “trick” the search engine into listing the company’s web site more highly. For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with web sites, a company may attempt to trick the search engine into ranking the company’s listing more highly by including desirable search terms in the domain name associated with the company’s listing.”
  21. 21. Other Great Resources ● Search Engine Land Article: ● Deconstructing The Google EMD Update ● The Moz Blog: ● Are Exact-Match Domains (EMDs) in Decline? ● The Exact Match Domain Playbook: A Guide and Best Practices for EMDs
  22. 22. In Conclusion “I wish you luck”