H&H Social Media Spotlight Report 2008/09


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The H&H Social Media Spotlight Report covers a range of possible applications of social media, the services available as well as best practice examples. Read more about the report: http://www.webranking.eu/en/Products/HH-Spotlight-Reports/Corporate-Communication--Social-Media/

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H&H Social Media Spotlight Report 2008/09

  1. 1. H&H Social Media Spotlight Report 08/09 2009-02-23 | 1
  2. 2. About the report H&H Webranking measures the performance in online communication of some of Europe’s largest companies. Based on these surveys we can spot trends and upcoming areas of interest and social media is definitly one of the top subjects this year. The goal of the Social Media Spotlight Report is to give you and your company a head start in social media investments. Buy the report and get the necessary tools to establish a presence, increase your visibility, distribute information, monitor and participate in social media. 2009-02-23 | 2
  3. 3. Disposition The Spotlight Report is divided into 5 different parts: 1. Visibility and presence 2. Findability 3. Listening and intelligence 4. Online distribution 5. Communication and participation 2009-02-23 | 3
  4. 4. Visibility and presence The first step into the world of social media is to establish a presence outside of your own website. The Spotlight report will look at services like for instance Wikipedia, where it is important to be represented. 2009-02-23 | 4
  5. 5. Findability Some say search engines have become the real start page of your coprorate website. To make your website and it’s content findable in search engines is therefor crucial. The Spotlight report advices on how to optimise your organic and sponsored search results in order to increase findability. 2009-02-23 | 5
  6. 6. Listening and intelligence Your company, brands and products are recurring topics of discussion, reviews and blog posts on the Internet. Listen to the conversations in order to get customer feedback, catch early rumours and measure the success of your marketing activities. We have the tools for online monitoring. 2009-02-23 | 6
  7. 7. Online distribution Every company produces a ton of material; news, videos, images, white papers, presentations etc. You need to have a strategy for how to distribute your corporate material to other online channels to increase the spread. The Spotlight tells you about different ways. 2009-02-23 | 7
  8. 8. Communication and participation Become and active participant in social media and start an earnest dialogue with your customers and stakeholders. The report guides you through virtual worlds, social networks, blogs, and micro-blogs 2009-02-23 | 8
  9. 9. Order report www.webranking.eu 2009-02-23 | 9