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Corporate Websites In The Emerging Digital Environment 20081125

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The corporate website is dead - long live the corporate website!

Presentation held at the Italian H&H Webranking Awards Ceremony in Milan November 25 2008.

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Corporate Websites In The Emerging Digital Environment 20081125

  1. 1. Corporate websites in the emerging digital environment Staffan Lindgren Executive partner
  2. 2. Corporate communications are evolving Nowhere is it clearer than on the corporate website
  3. 3. The corporate website is dead Long live the corporate website!
  4. 4. 4 fundamental changes <ul><li>The corporate website is not the center of the corporate universe anymore </li></ul><ul><li>Communication is moving towards real time </li></ul><ul><li>Communication has moved outside the corporate website </li></ul><ul><li>Content will be in more media types and more channels than ever before </li></ul>2008-11-25
  5. 5. The corporate website is no longer the center of universe
  6. 6. 1996 2008-11-25
  7. 7. 2008 2008-11-25 Search Portals Social networks Video Blogs Virtual worlds Wikis
  8. 8. Communication is moving towards real time Higher demands on content and updates on the corporate website
  9. 9. Your website is not where the action is 2008-11-25 <ul><li>During last 3 months: </li></ul><ul><li>Searches in Google more than doubled </li></ul><ul><li>Number of news articles doubled </li></ul>Source: Google Trends 56.725 50.684 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics
  10. 10. Communication has moved outside the corporate website
  11. 11. 2008-11-25
  12. 12. 2008-11-25
  13. 13. 2008-11-25
  14. 14. Content will be in more media types and more channels than ever before
  15. 15. 2008-11-25
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  18. 18. 2008-11-25
  19. 19. Is the corporate website dead?
  20. 20. Long live the corporate website! <ul><li>It has grown to accomodate communication with all stakeholders </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Public </li></ul></ul><ul><ul><li>Employers </li></ul></ul><ul><ul><li>Shareholders </li></ul></ul><ul><ul><li>Etc </li></ul></ul><ul><li>THE primary source of corporate controlled content </li></ul><ul><li>Platform for ALL your activities online to support your brand </li></ul><ul><li>Meet the expectations of your target groups </li></ul>2008-11-25
  21. 21. Staffan Lindgren Executive partner [email_address] +46 8 407 22 12 www.slideshare.net/halvarsson Financial communication and stakholder management

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