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  1. 1. MAUREEN E. HALL 191 Presidential Blvd. #216, Bala Cynwyd, PA 19004 ♦ 215-990-6411 ♦ DIRECTOR - DIGITAL MARKETING / CREATIVE SERVICES Marketing Strategy / Project Management / Change Leadership / Global / Brand Awareness / Analytics Award Winning Content / Digital Transformation / Startup & Turnaround / SEM & SEO / Lead Generation An exceptionally strong track record in leading game-changing strategies and managing multiple projects in digital content development, branding, messaging, client engagement, lead generation and marketing automation in pharmaceuticals, healthcare and B2B markets. Change agent, skilled in devising innovative concepts to reduce costs, improve marketing ROIs and build competitive advantage. Can contribute by:  Managing highly-complex projects to completion on-time and on-budget  Leading communication and change initiatives to improve performance  Building strong relationships with customers, vendors and stakeholders  Recruiting & training top-performing marketing and technical teams A strategic thinker & energetic problem-solver. Can define the way forward in both startups and established brands with marketing and sales challenges. Majored in Liberal Arts at Immaculata University. Recipient of more than 20 national and international awards, including 7 Telly Awards for digital and other multimedia communications. SELECTED ACCOMPLISHMENTS Improved conversion rate 50% for Merck via “Connected Care” mini-channel. Merck’s Vree Health unit was under budget restraints. Sourced a high tech news outlet with healthcare exec subscribers and began low-cost publishing of select content and ads. Saved 40% on SEM costs and increased conversion rates 50% overnight. Revitalized website content to reduce cost-per-lead (CPL) by 90%. HMR, a provider of medically-based weight loss programs, lacked market visibility. Directed strategy shift form database to content marketing, developing B2B content and website in 90 days, After a multi-channel promotion, cost per lead dropped by 90% in next quarter. Developed $4.3M global brand publishing strategy for CSL Behring. Corporate website with 25+ affiliate sites worldwide was flat and obsolete. Formed cross-functional global leadership team and built the business case for high-impact digital transformation. Successfully defined platform implementation plan and launched global platform Created 3D virtual reality presentation, increasing new Rx 10%. Cephalon had new “shift work sleep disorder” indication for Provigil and wanted to build demand with awareness events at hospitals, airports and sports venues. Developed ground breaking 3D Virtual Reality concept that attracted SRO crowds all across the US. New online presentation produces 500 leads in first six weeks. Quest Diagnostics was struggling to gain corporate acceptance of new drug testing line. Collaborated with VP Sales to develop interactive needs assessment tool that generated product recommendations. Online version later generated 500 leads in six weeks. Wrote & produced award-winning presentation for Aventis-Pasteur. Company was re-positioning its teen bedwetting therapy. Developed a suite of interactive detail aids, Patient Ed video and RN Continuing Ed program. Thousands of nurses qualified for CEU credits and project won Gold World Medal, NY Intl Film and Video Festival. CAREER HISTORY Digital Marketing Project Lead, CSL Behring, 2015-2016. Managed global corporate communications project. Built the business case, led planning and procurement for $4.3M global web re-launch. Collaborated with Web IT, Talent Acquisition, Corporate Communications, HR and others on successful project. Project complete. Digital Marketing Director, HMR Weight Management, 2014. Re-vamped outdated corporate website to become more B2B focused and CTA-ready as part of a new, innovative content marketing concept. Successfully reduced cost-per-lead 90% in its first quarter of operation. Digital Marketing Director, Vree Health, 2012-2014. Subsidiary of Merck & Co. Developed and executed marketing plan to launch “TransitionAdvantage” an SaaS healthcare technology startup providing transitional care for hospitals. Responsible for Hospital, Healthcare Organization (HCO) & Healthcare Consumer (HCC) promotion. Earlier: Was Sr. Digital Marketing Consultant, Connecting People+Brands, 2010-2012. Founder, Creative Director and Practice Lead, Hall Media Productions, 1995-2010, building long-lasting relationships with Children’s Hospital of Philadelphia, Mercer, GlaxoSmithKline, Quest Diagnostics and others. Sold company to ODM Group.