1.
Statewide Coalition
Panel
Building State Capacity for Leadership in K-12
Computer Science Education Workshop
3 April 2017
@HalSpeed
@cs4tx

2.
2 Source: http://curriculumredesign.org/wp-content/uploads/CCR-Plenary-intro-Charles-Fadel1.pdf (excluding computer science)
Computer Science

3.
It’s a Marketing Problem
3 Source: Rogers, Diffusion of Innovations (1962)

4.
Examples of S-Curves
4 Source: https://hbr.org/resources/images/article_assets/2013/11/consumptionspreads.gif

5.
The Challenge
5 Source: Moore, Crossing the Chasm (1991)

6.
Collective Impact Framework
6 Source: http://www.collaborationforimpact.com/collective-impact/

7.
7 Source: http://www.collaborationforimpact.com/collective-impact/the-backbone-organisation/
CS4TX

8.
Shared Vision for Change – CS for All
 Computer science education for all K-12 students
 Every child, every grade
Plan of Action
 Grassroots community network and public advocacy
 Teacher training and professional development
 State and local policy advocacy
 Curricula and standards
 Post-secondary transition
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9.
Community network and public advocacy
 Build a community network of parents, educators, business leaders
and supporting organizations such as:
 Companies, chambers of commerce, economic development corporations,
colleges & universities, diversity & inclusion non-profits, teacher member
associations, out-of-school programs & clubs
 Promote, inspire and evangelize
 Outreach events such as the Hour of Code
 CS Fairs with businesses, clubs and students
 Student course selection events
 Monthly meetings – Meetup.com
 Up to three cities - $15/month
 More than three cities - $10/month per city
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10.
10
WeTeach_CS Collaboratives
CS Network
Blog
Workshops/
Conferences
Keep Calm
and Java On
AP Summer
Institutes
Certification Prep
Face-to-Face Training
For teachers who want to
become certified in Grades
8-12 CS
Online Courses
For teachers who want to
become certified in Grades
8-12 CS
Certification
Incentive Program
One-time stipend of
$1,000 from UT Austin
W e T e a c h C S . o r g

11.
Organization
 Name: CS4xx
 xx = two-letter state abbreviation
 URL and Twitter if available
 www.cs4xx.org, @cs4xx
 Marketing items
 Logo – 99designs.com
 Name badges – crowntrophy.com
 Stickers – stickermule.com
 Business cards – vistaprint.com
 Shirts, etc.
 Email communications
 Meetup.com or paid service (e.g. MailChimp, Constant Contact, Emma)
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