Oikotie.fi Appointment Planner case study


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See how Oikotie.fi, a Sanoma company, has integrated services to increase user engagement

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Oikotie.fi Appointment Planner case study

  1. 1. Case StudyBackgroundOikotie.fi is the largest online marketplace in Finland for finding real-estate, cars andjobs.  It is owned by Sanoma group which operates in over 20 countries, have nearly11, 000 employees and annual revenue of 2.4 billion. Oikotie.fi gets over 1.2 millionpage views per month and 500 000 weekly unique visitors.Like most online classifieds, Oikotie.fi offers two ways for online visitors i.e.prospective buyers to contact advertisers: Phone call Email via a contact form.Most buyers typically call between 9am - 6pm meaning advertisers missed calls,while buyers encountered busy tones and voicemails. Statistics show thatadvertisers missed about 20-30% of calls and in some cases buyers were reluctantto call preferring to keep all communication online.Secondly, even though email messages were available as soon as they were sent,not everyone checked their emails regularly meaning correspondence were delayed.For an eager buyers, such delays were unacceptable.SolutionHakema solved this problem by adding a third channel to the Oikotie.fi platformwhich allows a buyer to book an appointment with a seller while checking the listing.Thanks to Hakema appointment planner for online marketplaces, Oikotie.fi hasintroduced an efficient way for a buyer to communicate with a seller at anytime.During the pilot phase, our measurement showed that appointment planner was 2.2times effective than the standard contact form.Hakema service also provides Oikotie with a monthly report which includes numberof listings, number of advertisers using the service, number of views, clicks andbookings.Copyright Hakema Oy" " " " " " " " www.hakema.net
  2. 2. Why use the Hakema solution?• It is efficient and eliminates delayed communication.• It generates meaningful leads.• It increases user engagement & loyalty.• It provides additional revenue.Benefit to BuyersWith Hakema appointment planner for online marketplaces, the buyer can see the seller’sfree times and book. They get an SMS confirmation and reminder. In addition buyers• Can suggest times for a private showing (for real-estate cases).• Can register for an open house and get alerted if the house is sold before their visitor when the price of the house alters.• Get a visit plan by email, including house addresses and contact details of theadvertisers.Benefits to AdvertisersUsing the solution, an advertiser can• Mark their availability using their existing login on the site• Set their working and showing times• Get an email and SMS notification when someone books. The notification includesvisitor’s contact details• Put the booking button on their own websites or any other media allowing them tocollect all leads coming from various sources into a single place and analyze buyers’interestAdditional InformationHakema solution is already included inOikotie’s advertising packages forprivate sellers and is available for real-estate agents for a fee based onbookings.Hakema solution is available in severallanguages including English, Swedish,Finnish, German, and Estonian.For more information, visit our websitehttp://www.hakema.netor Email us: hakema@hakema.net.Copyright Hakema Oy" " " " " " " " www.hakema.net