What is Media?NYTKomo 4 NewsNetflixLincoln Mercury AdOrPrintingTVSubscriptionAdvertisementWhat is Social Media?FacebookTwitterLinkedInGoogle AdwordsOrSocial networkingMicro-bloggingBusiness social networkingPay per Click Advertising
Social Media ToolsCloud ServiceSeparate but interconnectedPublish, track, respondPublic, semi-private or privateFree, fee, subscription…Become visibleSocial Media MarketingEngage an audienceProvide value and become an SMEEngage in a conversation and build trustReputation managementBecome valued
Becoming VisibleRight placesRight keywordsGo where they goBring them to youBecoming ValuedHave something to sayBe remarkableEngage in a conversation
What does it take to get to the top with Google?
What would you like your brand to be? Take charge of your online presence and project the right image!
In the next presentation we will look at a strategic framework that helps us deploy and use the social tools in effective ways.
You have got it wrong. A social media introduction.
You’ve Got It Wrong!<br />It is simpler than you think<br />1<br />Håkan Söderbom, www.konsultpartners.com<br />
After this, you will…<br />Talk about social media as an expert<br />Know what social media is, and isn’t<br />Have a good overview of some key tools<br />This session is not about “how” to do it<br />2<br />
LinkedIn<br />12<br />Leading professional networking site. Connects professionals with peers and friends. Allows recruiters to find passive candidates. Allows job seekers to find employers and open positions.<br />Several ways for connecting and networking:<br /><ul><li>Profiles
Other features: apps, jobs, messages, integration</li></li></ul><li>Facewbook<br />13<br />Leading social media site for personal networking.<br />It allows several ways for people to connect and network:<br /><ul><li>Friends
Other features: apps, jobs, messages, integration</li></li></ul><li>Twitter<br />14<br />Micro-blogging tool allowing 140 character messages. Fast moving.<br /># identifies topics<br />@ identifies people<br />It allows several ways for people to engage:<br /><ul><li>Posts
Call to Action<br />Call for advice<br />LinkedIn profile review<br />Recommend to project owners<br />Small: set up personal or company website <br />Large: worldwide social media for Boeing<br />Photographs<br />PNG with transparent background<br />JPG with standard background<br />$10, pay to PayPal: HakanSoderbom@live.com<br />20<br />www.KonsultPartners.com/presentations<br />Doesn’t have to cost much, or anything<br />