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Workshop - my first blog

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This workshop combines practical steps in setting up your first blog with discussions on how to be successful in the blogosphere.

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Workshop - my first blog

  1. 1. My First Blog<br />Workshop 6/11/2011<br />1<br />Håkan Söderbom<br />http://konsultpartners.com<br />http://backwardwebs.com<br />
  2. 2. 2<br />www.KonsultPartners.com/presentations<br />Include a picture and the link to a video<br />
  3. 3. After this workshop, you will…<br />Be a blogger!<br />Have a strategy outline<br />Know how blogging fits into online presence, reputation management, trust marketing, personal brand…<br />3<br />
  4. 4. Håkan Söderbom<br />4<br />
  5. 5. Our strategy<br />Visible<br />Valued<br />5<br />
  6. 6. 6<br />www.KonsultPartners.com/presentations<br />Click the link<br />Change your user name<br />Add a password<br />Upload a profile picture<br />
  7. 7. What is a blog?<br />7<br />www.KonsultPartners.com/presentations<br />http://www.commoncraft.com/blogs<br />
  8. 8. 8<br />www.KonsultPartners.com/presentations<br />Executive Blog<br />http://www.rodbrooks.com/<br />
  9. 9. Strategy<br />9<br />www.KonsultPartners.com/presentations<br />
  10. 10. 10<br />www.KonsultPartners.com/presentations<br />Video Blog<br />http://channel9.msdn.com<br />
  11. 11. 11<br />www.KonsultPartners.com/presentations<br />Think about the topic<br />Add an image<br />Add a video link<br />Add some text<br />
  12. 12. 12<br />www.KonsultPartners.com/presentations<br />Hobby Blog (with ads)<br />http://bestscenicroutes.com/<br />
  13. 13. Types of Media<br />13<br />www.KonsultPartners.com/presentations<br />
  14. 14. 14<br />www.KonsultPartners.com/presentations<br />Audio Blog (Podcast)<br />http://www.newmediaphotographer.com<br />Available at Zune Marketplance and iTunes<br />
  15. 15. Types of Media<br />www.KonsultPartners.com/presentations<br />Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/<br />15<br />
  16. 16. Stock Image Resources<br />16<br />www.KonsultPartners.com/presentations<br />http://office.microsoft.com/en-us/images/<br />http://www.sxc.hu/<br />
  17. 17. 17<br />www.KonsultPartners.com/presentations<br />Photo Blog<br />http://seattle-daily-photo.blogspot.com<br />
  18. 18. Market Your Blog<br />18<br />www.KonsultPartners.com/presentations<br />
  19. 19. 19<br />www.KonsultPartners.com/presentations<br />Autopost to Twitter, Facebook etc.<br />Change setting<br />
  20. 20. Statistics<br />20<br />www.KonsultPartners.com/presentations<br />Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/<br />
  21. 21. Statistics<br />21<br />www.KonsultPartners.com/presentations<br />Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/<br />
  22. 22. Statistics<br />22<br />www.KonsultPartners.com/presentations<br />Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/<br />
  23. 23. 23<br />www.KonsultPartners.com/presentations<br />Corporate Blog(s)<br />http://gmblogs.com/<br />
  24. 24. Blogging Tools<br />Blog Publishing<br />Wordpress<br />Hosted or self-hosted<br />Blogger<br />Blogspot.com (Google)<br />Typepad<br />Tumblr<br />Posterous<br />Livejournal<br />Facebook<br />Writing<br />Windows Live Writer<br />Scribefire<br />Photo<br />Windows Live Photo Gallery (Microsoft)<br />Picasa (Google)<br />Flickr (Yahoo)<br />Smugmug<br />24<br />www.KonsultPartners.com/presentations<br />
  25. 25. 25<br />www.KonsultPartners.com/presentations<br />Add to subject line<br />((delay: in 3 hours)) ((delay: in 1337 minutes)) ((publish: on 3/12/2011)) ((publish: on March 12, 2011))<br />
  26. 26. The World of Themes<br />26<br />www.KonsultPartners.com/presentations<br />
  27. 27. 27<br />www.KonsultPartners.com/presentations<br />Manage -> Settings<br />Look and Feel -> Edit Theme<br />
  28. 28. 28<br />www.KonsultPartners.com/presentations<br />
  29. 29. The Conversation<br />The new marketing buzzwords<br />Inbound marketing<br />Trust marketing<br />Word of mouth marketing<br />29<br />www.KonsultPartners.com/presentations<br />
  30. 30. 30<br />www.KonsultPartners.com/presentations<br /><ul><li>Facts (info graphics)
  31. 31. Fun
  32. 32. Visual
  33. 33. Easy to share</li></li></ul><li>Thank You!<br />http://konsultpartners.com<br />http://backwardwebsites.com<br />http://hakansoderbom.com <br />31<br />
  34. 34. Resources<br />http://2010.bloggi.es inspiration - weblog awards<br />http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day Blogging statistics<br />http://blogschool.in blogging school<br />32<br />www.KonsultPartners.com/presentations<br />

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