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This presentation introcudes a framework for social media strategy and execution. The framework goes under the working name "Carl Mace TM"
The purpose is to shift the focus away from the tools (Twitter, Facebook, YouTube etc) to what really matters in interactions with other people, i.e. understanding the audience, creating remarkable content, and engaging in a conversation.
The framework also addresses three execution steps: 1) Listen and respond, 2) Engage and Activate, and 3) Measure,