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Pitch Deck Teardown: Wilco's $7 million Seed deck

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See te full pitch deck teardown on TechCrunch here: https://techcrunch.com/?p=2342909

Pitch Deck Teardown: Wilco's $7 million Seed deck

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Accelerating software
engineers’ growth
Shem Magnezi
Co-Founder & CTO
○ Engineer for over 15 years
○ Vast experience in both startups and big-cos
○ Staff engineer @ WeWork
○ Senior engineer @ Facebook
○ Obsessed with growing engineers
○ Public speaker and blogger
○ Favorite games growing up:
Championship manager, Dangerous Dave
We’ve worked together for several years, and share a common passion:
helping software engineers learn and develop.
Alon Carmel
Co-Founder & CPO
○ Seasoned Entrepreneur and Product Manager
○ Senior PM @ WeWork in charge of $1B product
○ Selected as one of the top 10 PMs in Israel
○ Won Techcrunch50 award and Seedcamp
○ Favorite games growing up: Space Quest, King’s
Quest, Dune
On Freund
Co-Founder & CEO
○ Operating Partner at PICO
○ Global Head of WeWork Labs
○ VP Engineering, VP Product @ WeWork
○ VP Engineering @ Handy
○ Favorite games growing up: Gobliiins, Duke
Nukem 3D, Lemonade Stand
The Team
The Ever Growing Problem
To succeed in today’s market, developers need to acquire,
practice, and master more skills than just how to code…
Team Communication Senior Mindset Using New Tools
Working on Production Soft Skills Scaling a System
Code Review Monitoring Crisis Response Task Ownership
Receiving & Providing Feedback Project Management Debugging
Research Solutions Articulating Problems
Hours of Hands on Practice
What’s Happening Today?
Online courses are
ubiquitous, but have <4%
completion rate, and are too
theoretical
Engineers spend large
portions of their time both
learning and mentoring
Large enterprises spend time
and money on academies,
internal advocacy, code
challenges, etc...
But midmarket co’s don’t
have that luxury; trial-by-fire
is a common tactic, but can
lead various disasters, and is
not predictable enough
Wilco’s mission is to empower every developer,
regardless of their background or skill level,
to unlock their full potential.
Wilco is the platform for software engineers
to practice their hands-on skills.
By joining a fantasy company, developers can embark
on quests that simulate real life experiences at
a software company, and accelerate their professional growth.
Who Are We?

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Pitch Deck Teardown: Wilco's $7 million Seed deck

  • 2. Shem Magnezi Co-Founder & CTO ○ Engineer for over 15 years ○ Vast experience in both startups and big-cos ○ Staff engineer @ WeWork ○ Senior engineer @ Facebook ○ Obsessed with growing engineers ○ Public speaker and blogger ○ Favorite games growing up: Championship manager, Dangerous Dave We’ve worked together for several years, and share a common passion: helping software engineers learn and develop. Alon Carmel Co-Founder & CPO ○ Seasoned Entrepreneur and Product Manager ○ Senior PM @ WeWork in charge of $1B product ○ Selected as one of the top 10 PMs in Israel ○ Won Techcrunch50 award and Seedcamp ○ Favorite games growing up: Space Quest, King’s Quest, Dune On Freund Co-Founder & CEO ○ Operating Partner at PICO ○ Global Head of WeWork Labs ○ VP Engineering, VP Product @ WeWork ○ VP Engineering @ Handy ○ Favorite games growing up: Gobliiins, Duke Nukem 3D, Lemonade Stand The Team
  • 3. The Ever Growing Problem To succeed in today’s market, developers need to acquire, practice, and master more skills than just how to code… Team Communication Senior Mindset Using New Tools Working on Production Soft Skills Scaling a System Code Review Monitoring Crisis Response Task Ownership Receiving & Providing Feedback Project Management Debugging Research Solutions Articulating Problems Hours of Hands on Practice
  • 4. What’s Happening Today? Online courses are ubiquitous, but have <4% completion rate, and are too theoretical Engineers spend large portions of their time both learning and mentoring Large enterprises spend time and money on academies, internal advocacy, code challenges, etc... But midmarket co’s don’t have that luxury; trial-by-fire is a common tactic, but can lead various disasters, and is not predictable enough
  • 5. Wilco’s mission is to empower every developer, regardless of their background or skill level, to unlock their full potential.
  • 6. Wilco is the platform for software engineers to practice their hands-on skills. By joining a fantasy company, developers can embark on quests that simulate real life experiences at a software company, and accelerate their professional growth. Who Are We?
  • 7. Engineers Join a Fantasy Company to mimic real-life scenarios, using the same technology stack as their current employer 1 1 2 Engage in a continuous game-like experience comprised of challenges using different technologies and tools 3 Seamless experience work through your regular IDE, monitoring tools, project management tools and more Engineers Join a Fantasy Company to mimic real-life scenarios, using the same technology stack as their current employer 1 1 2 Engage in a continuous game-like experience comprised of challenges using different technologies and tools 3 Seamless experience work through your regular IDE, monitoring tools, project management tools and more Grow soft skills and senior mindset by facing real-life problems as well as non-tech challenges 1 4 5 Management view the engineers growth and progress on the platform Wilco’s Solution
  • 8. Wilco’s solution is customizable & adapts and connects to common tools Wilco’s Quest Orchestration Engine {Custom made Skill Quest Script}
  • 9. Quests by the community will cover a wide range of stacks and content Scale vs. Customization Quests by Wilco will cover the vast majority of common tech stacks Quests developed by companies will cover customized curriculum
  • 10. The Wilco Effect Engineering ● Engineers get practical experience in an engaging way ● Senior engineers spend less time mentoring others and more time developing Organizational ● Organizations get visibility into the growth of their engineers ● Managers can customize to their technologies, standards and practices Community ● Reduce the experience gap for underrepresented populations ● Software platforms can market themselves by building quests and releasing to the public ● Anyone can build quests for their personal brand/portfolio
  • 12. GTM Strategy - A Community First Approach Coverage Through PR, Podcasts, Newsletters and more, create a breadth of coverage around Wilco’s solution and message. Content Marketing Create content that will drive organic traffic as well as position Wilco as thought leaders and the go-to-destination for practice. Guerilla Marketing Partner with existing communities as well as build an engaged social presence and community of our own. Influencers Work with influencers and thought leaders as well as create a referral program for community members who have klout. 05 01 02 03 04 Developers * Paid channels will be used for dedicated campaigns PLG Create growth from viral triggers within the product, encouraging users to share with their networks. Incentivize Wilco community members to champion within their companies.
  • 13. Market Validation: Monthly active users REDACTED
  • 14. Market Validation: Beta users from REDACTED
  • 15. Market Validation: Content Partners REDACTED
  • 16. What Customers Are Saying About Us “For the past several years I've been looking for a way to expose my engineers to more experiences than what a typical production environment can afford. With Wilco I'll be able to support the growth plan of my entire engineering team in a scalable way, and reduce the mentorship load on my senior team members.” Jorge Garcia, Co-Founder and CTO
  • 17. Competitive Landscape Mentoring Programs On-Site Training Bootcamps Massive Open Online Courses Low Scale High Scale Theoretical In Depth Internal Training Programs
  • 18. Raising $6M for XX months in which we: Release our community edition allowing every developer to play and create quests Get to XX weekly active users and YY weekly quests played Build a strong team of engineers, product, game design, and growth talent Secure ZZ top-tier content partnerships and start positioning Wilco as the go-to-brand for engineering practice