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Creating Meaningful Content

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A quick guide to creating meaningful content

Published in: Marketing
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Creating Meaningful Content

  1. 1. H O W T O C R E A T E C O N T E N T T H A T I S V I S U A L L Y A P P E A L I N G A N D I N T E L L E C T U A L L Y S T I M U L A T I N G Creating Meaningful Content Hailey Marshall
  2. 2. With content exploding all around us, developing content that is both visually appealing and intellectually stimulating is a must. Creating something that is visually appealing means producing images that capture your audience’s attention. This means you have to know your audience, know what interests them and what creates action from them. It means that you follow your audience and understand their habits and routines. Creating something that is intellectually stimulating means producing ideas that engage readers and allow readers to not only educate themselves about the literature but also inspire them to question and take action about what they learned.
  3. 3. It’s important to form a connection with your audience by finding something they are passionate about and can relate to. Connection
  4. 4. Originality Producing content that is new and original is a must. In order to capture someone’s attention, the idea behind the content has to be something unfamiliar and unique.
  5. 5. Advancement Designing content that shows new uses of media is something that can help engage viewers. By combining technology, images and words you can create a captivating experience for your audience.
  6. 6. Depth Find content that will help your audience have a reaction and motivate them to become involved with the product. Creating depth is about challenging your audience to think about the content and inspiring them to learn more about it.
  7. 7. Taking Action It’s essential to understand the target market and then taking that knowledge and applying these pillars to the idea. By focusing on one or all of these pillars, it will help to create content that is visually appealing and intellectually stimulating.
  8. 8. References  Fastcompany.com  Ted.com  Copyblogger.com  Fingerprintmarketing.com

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