1. © Partners for Innovation
How to create a successful business case for building and infrastructure?
Building Biobased
Siem Haffmans
Pakhuis de Zwijger
18 May 2016

2. Step 1: It starts with clients!
Successful business cases start with the client
Possible USP’s:
1. Biobased = Renewable
2. Biobased = Biodegradable
3. Biobased = Healthy
4. Biobased = Cool!
5. Biobased = Local

3. USP 1: Biobased = Renewable
Synprodo / Isobouw - BioFoam
BioFoam® is world's first bio-based foamed material for isolation products.
• 100% renewable resources
• PLA (poly-lactic acid)
• Cradle to Cradle certified

4. USP 2: Biobased = Biodegradable
Natural Plastics – the Keeper®
Natural Plastics has designed a patented system for tree planting: the Keeper system.
It offers many advantages such as:
• a more natural look,
• superior tree growth compared to tree stakes (+30%),
• easy installation and limited aftercare,
• storm proof
• 100% biologically degradable.
NatuDrain
> NatuDrain is a venting and watering drain (perforated flexible hose) which
supports trees in their growth.

5. RIGO Verffabriek - Aquamaryn
• Biobased and local sources
• Linseed oil
• Nice smell (non-toxic)
• Water-dilutable
USP 3: Biobased = Healthy

6. NPSP / Poly Products
Nabasco - Nature Based Composites
Bio-composites are entirely made from natural materials such as flax, hemp, basalt,
bio-resin and cork, while the unique properties of composite materials remain fully
intact.
USP 4: Biobased = Cool!

7. USP 5: Biobased = Local
What can we do with local sources like waterplants?
Old school:
• Incineration
• Composting
• Energy pellets
• Fermenting > Bio-energy
Biobased resources
• Bio-chemicals
• Food or Feed?
Biobased products
• BtoB products
• Consumer products

8. Building a biobased future?
Yes, if you can find the right (niche) clients/markets.
Yes, if you co-create good products, with USP’s.
Yes, if you are a good entrepreneur!