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With the Rise of Open Source, Why Organizations still turn to SAS

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With the Rise of Open Source, Why Organizations still turn to SAS

  1. 1. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. WITH THE RISE OF OPEN SOURCE, WHY ORGANIZATIONS STILL TURN TO SAS BRIAN GARRETT
  2. 2. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. WHY SAS? • Experience and Expertise • Value • Innovation • Leadership in Analytics
  3. 3. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. EXPERTISE AND EXPERIENCE
  4. 4. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS • Founded in 1976 • 13,500 employees • 400 offices worldwide • World’s largest privately held software company • 25% of revenue into R&D
  5. 5. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. EXPERTISE EMPLOYEES ARE OUR BIGGEST ASSET • Average tenure 10 years • 464 employees have worked 25 years or more • Annual turnover rate 3%, compared to 22% industry average
  6. 6. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. EXPERTISE • Statistical Products development and testing • 85% advanced degrees • over half PhDs in Statistics, Mathematics, Operations Research • Advanced Analytics Lab • 98% advanced degrees in Statistics, Mathematics, Operations Research • One third PhDs • JMP developers and testers • 78% advanced degrees
  7. 7. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS CUSTOMERS EXPERIENCE ACROSS ALL INDUSTRIES • Customers in 70,000 sites in 135 Countries • 90 of the top 100 Fortune Global 500® list
  8. 8. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS MORE THAN JUST A SINGLE PRODUCT
  9. 9. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. PRODUCTS …AND SOLUTIONS SAS/ACCESS®; SAS® Activity-Based Management; SAS® Add-In for Microsoft Office; SAS/AF®; SAS® Analytics Accelerator for Teradata; SAS® Anti-Money Laundering; SAS® AppDev Studio™; SAS/ASSIST®; SAS® Banking Analytics Architecture; Base SAS®; SAS® Authentication Server; SAS® Business Intelligence Dashboard; SAS® Business Intelligence Portal and Portlets; SAS® Business Intelligence Report Services; SAS® Bridge for ESRI; SAS® Business Rules Manager; SAS® Campaign Management; SAS® CGI Tools; SAS® Clinical Data Integration; SAS® Clinical Standards Toolkit; SAS® Contact Center Planning and Optimization; SAS/CONNECT®; SAS® Credit Risk Management for Banking; SAS® Credit Scoring for Banking; SAS® Customer Analytics for Banking; SAS® Customer Analytics for Communications; SAS® Customer Analytics for Retail; SAS® Customer Due Diligence; SAS® Customer Experience Analytics; Dataflux® Address Update; DataFlux® Data Management Server; DataFlux® Data Management Studio; SAS® Data Management Web Studio; SAS® Data Integration Studio; SAS® Data Quality Server; SAS® Data Surveyor for Oracle Applications; SAS Data Surveyor for Salesforce.com; SAS® Data Surveyor for SAP; SAS® Data Surveyor for Siebel; SAS® Decision Manager; SAS® Demand-Driven Planning and Optimization; SAS® Deployment Tester; SAS® Digital Marketing; SAS® Drug Development; SAS/EIS®; SAS® Energy Distribution Optimization; SAS® Enterprise Business Intelligence; SAS® Enterprise Guide®; SAS® Enterprise Case Management; SAS® Enterprise GRC; SAS® Enterprise Miner™; SAS/ETS®; SAS® Environment Manager; SAS® Federation Server; Financial Crimes Monitor; SAS® Financial Management; SAS® Forecasting for Desktop; SAS® Forecast Analyst Workbench; SAS® Forecast Server; SAS® Foundation Services; SAS® Fraud Management; SAS/FSP®; SAS/Genetics™; SAS/GIS®; SAS/GRAPH®; SAS® Health Outcomes Analysis; SAS® High-Performance Analytics Platform; SAS® High Performance Anti-Money Laundering; SAS® High-Performance Data Mining; SAS® High-Performance Econometrics; SAS® High-Performance Forecasting; SAS® High Performance Marketing Optimization; SAS® High-Performance Optimization; SAS® High-Performance Statistics; SAS® High-Performance Text Mining; SAS® High Performance Risk; SAS® Human Capital Management; SAS/IML®; SAS/IML Studio; SAS/IntrNet®; SAS® Information Delivery Portal; SAS® Information Map Studio; SAS® Integration Technologies; SAS® IT Resource Management; SAS® Inventory Optimization Workbench; SAS® Inventory Optimization Workbench; SAS® IT Resource Management; JMP®; JMP® Clinical; JMP® Genomics; JMP® Pro; SAS® LASR Analytic Server; SAS® Management Console; SAS® Markdown Optimization; SAS® Marketing Automation; SAS®` Marketing Optimization; SAS® Merchandise Allocation; SAS® Merchandise Planning; SAS® Metadata Bridges; SAS® Metadata Server; SAS® Mobile BI; SAS® Model Manager; SAS® Network Algorithms; SAS® Office Analytics; SAS® OLAP Cube Studio; SAS® OLAP Monitor; SAS® Offer Optimization for Communications; SAS® OLAP Server; SAS® OnDemand for Academics; SAS® OnDemand for Professionals; SAS® OpRisk VaR; SAS/OR®; SAS® Package Reader; SAS® Pack Optimization; SAS® Peer Group Analysis; SAS® Personal Login Manager; SAS® Predictive Asset Maintenance; SAS® Profitability Management; SAS® Promotion Optimization; SAS/QC®; SAS® Quality Knowledge Base; SAS® Real-Time Decision Manager; SAS® Regular Price Optimization; SAS® Risk Dimensions®; SAS® Risk Management for Banking; SAS® Risk Management for Insurance; SAS® Risk Reporting Repository; SAS® Scalable Performance Data Engine; SAS® Scalable Performance Data Server®; SAS® Scoring Accelerator; SAS/SECURE®; SAS® Security Intelligence Workbench; SAS/SESSION®; SAS/SHARE®; SAS® Simulation Studio; SAS® Size Profiling; SAS® Social Network Analysis; SAS® Space Optimization; SAS® Space Planning; SAS/STAT®; SAS® StoreCAD Plus; SAS® Strategy Management; SAS® Text Analytics; SAS® Text Miner; SAS® Time Series Studio; SAS/TOOLKIT®; SAS® Visual Analytics; SAS® Visual Analytics Administrator; SAS® Visual Analytics Designer; SAS® Visual Analytics Explorer; SAS® Visual Analytics Hub; SAS® Visual Analytics Report Viewer; SAS® Visual Data Builder; SAS® Visual Data Discovery; SAS® Visual Scenario Designer; SAS/Warehouse Administrator®; SAS® Warranty Analysis; SAS® Web Editor; SAS® Web Parts for Microsoft SharePoint; SAS® Web Report Viewer; SAS® Web Report Studio; SAS® Workflow Studio.
  10. 10. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS ANALYTICS THE ANALYTICS LIFE CYCLE Domain Expert Makes Decisions Evaluates Processes and ROI BUSINESS MANAGER Model Validation Model Deployment Model Monitoring Data Preparation IT SYSTEMS / MANAGEMENT Data Exploration Data Visualization Report Creation BUSINESS ANALYST Exploratory Analysis Descriptive Segmentation Predictive Modeling DATA MINER / STATISTICIAN IDENTIFY / FORMULATE PROBLEM DATA PREPARATION DATA EXPLORATION TRANSFORM & SELECT BUILD MODEL VALIDATE MODEL DEPLOY MODEL EVALUATE / MONITOR RESULTS DEPLOY MODEL
  11. 11. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. INTEGRATION WITH OPEN SOURCE
  12. 12. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION SAS/IML SOFTWARE • SAS/IML supports matrix-vector computation • User has flexibility to create custom functions • Takes advantage of built-in functions, subroutines, and SAS procedures • Enables interface with R language – can submit R code within SAS • Can move between SAS and R data structures • Access R functions and packages
  13. 13. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION SAS/IML STUDIO
  14. 14. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION SAS® ENTERPRISE MINER Create ensemble models by combining the results of R and SAS Perform model comparison to obtain the best model R model SAS model
  15. 15. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION ENSEMBLE MODELS Ensemble model improvementsCrucial improvement in targeting populations that impact critical business decisions
  16. 16. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION ENTERPRISE MINER • Access sophisticated R graphics • Available PMML output for the following R models • Merge mode allows nearly any R package • Linear Models (lm) • Multinomial Log-Linear Models (multinom {nnet}) • Generalized Linear Models (glm {stats}) • Decision Trees (rpart) • Neural Networks (nnet) • K-Means clustering (kmeans {stats})
  17. 17. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION DATA PREPARATION USING SAS • R does not allow automatic treatment of measurement levels, character variables and missing values. • Working with missing values, variable data types and formats can be easily accomplished in SAS and then models in R can be built and combined with SAS
  18. 18. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. OPEN SOURCE INTEGRATION MODEL DEPLOYMENT AND MONITORING • SAS Model Manager streamlines the steps of creating, managing, deploying, monitoring and operationalizing analytic models • Can import R models in Model Manager • Can transform the scored output into a SAS dataset for reporting • SAS scoring accelerator for Hadoop enables pushing score code directly into Hadoop – reduce data movement significantly Manage Data Explore Data Develop Models Deploy and Monitor
  19. 19. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. TOTAL COST OF OWNERSHIP
  20. 20. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. The Analytic Ecosystem THE MAKE-UP OF THE ANALYTIC ECOSYSTEM Hardware HumanCapital(IT) Human Capital (LOB) Software
  21. 21. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. Adoption of Technology Legacy Platforms + Warehouse Grid + Warehouse Grid + HADOOP Storage Grid + Hadoop Storage and Compute + In-Memory Grid + HADOOP Storage and Compute TotalCostofOwnership Adoption of Technology MODERNIZATION OF THE ANALYTIC ECOSYSTEM Legacy Platforms + Warehouse Grid + Warehouse Grid + HADOOP Storage Grid + HADOOP Storage and Compute + In-Memory Grid + HADOOP Storage and Compute Hardware Software HC (IT) HC (LOB)
  22. 22. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. TotalCostofOwnership BUT, ISN’T OPEN SOURCE LESS EXPENSIVE? Adoption of Technology Legacy Platforms + Warehouse Grid + Warehouse Grid + HADOOP Storage Grid + HADOOP Storage and Compute + In-Memory Grid + HADOOP Storage and Compute Hardware Software HC (IT) HC (LOB) ALGORITHMS • Comprehensive suite of algorithms that are high performance, extremely scalable for distributed computing and incorporate the latest analytical innovation
  23. 23. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. TotalCostofOwnership Legacy Platforms + Warehouse Grid + Warehouse Grid + HADOOP Storage Grid + Hadoop Storage and Compute + In-Memory Grid + HADOOP Storage and Compute BUT, ISN’T OPEN SOURCE LESS EXPENSIVE? PERHAPS, NOT! Adoption of Technology Legacy Platforms + Warehouse Grid + Warehouse Grid + HADOOP Storage Grid + HADOOP Storage and Compute + In-Memory Grid + HADOOP Storage and Compute Hardware Software HC (IT) HC (LOB)
  24. 24. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. ANALYTICS INNOVATION IN HADOOP
  25. 25. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. HIGH PERFORMANCE ANALYTICS IN-MEMORY, MASSIVELY PARALLEL High Performance Statistics High Performance Data Mining High Performance Econometrics High Performance Forecasting High Performance Optimization High Performance Text Mining HPLOGISTIC HPREG HPLMIXED HPNLMOD HPSPLIT HPGENSLECT HPFMM HPCANDISC HPPRINCOMP HPREDUCE HPNEURAL HPFOREST HP4SCORE HPDECIDE HPCLUS HPSVM HPBNET HPCOUNTREG HPSEVERITY HPQLIM HPPANEL HPCOPULA HPCDM HPFORECAST OPTLSO Select features in OPTMILP OPTLP OPTMODEL HPTMINE HPTMSCORE Common Set: HPDS2, HPDMDB, HPSAMPLE, HPSUMMARY, HPIMPUTE, HPBIN, HPCORR
  26. 26. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. Data Manipulation Exploration/ Visualization Modeling Deployment SAS IN-MEMORY SOLUTIONS INTEGRATED USER EXPERIENCE STATISTICIAN/DATA SCIENTIST /PROGRAMMER Visual Analytics Visual Statistics IMSTAT for Hadoop* GUI GUI PROGRAMMING BUSINESS ANALYST
  27. 27. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS VISUAL ANALYTICS
  28. 28. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS® VISUAL STATISTICS INTRODUCTION TO SAS VISUAL STATISTICS SAS Visual Statistics takes advantage of the SAS LASR Analytic Server to perform • Exploratory analytics and • Predictive analytics in a highly interactive, visual and multi-user environment ® Data Manipulation Exploration/ Visualization Modeling Deployment
  29. 29. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS® VISUAL STATISTICS INTERACTIVE VISUAL MODELING Key Features • Multi-user Concurrency “Lift once, analyze many” • Classical modeling (logistic, regression, generalized linear) • Machine learning (decision trees, random forests) • Model assessment and comparison (lift, ROC, classification rate) • Group BY Processing • In-Memory Data Management & Scoring • Discovery at the Observational Level (Outliers, Influence Points)
  30. 30. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS IN-MEMORY STATISTICS FOR HADOOP
  31. 31. Copyr ight © 2014, SAS Institute Inc. All rights reser ved.
  32. 32. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. Data Preparation Exploration/ Visualization Modeling Deployment INTEGRATED USER EXPERIENCE STATISTICIAN/ DATA SCIENTIST /PROGRAMMER Visual Analytics Visual Statistics IMSTAT for Hadoop GUI GUI BUSINESS ANALYST PROGRAMMING Data Manipulation Exploration/ Visualization Modeling Deployment SAS IN-MEMORY SOLUTIONS
  33. 33. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. LEADERSHIP IN ANALYTICS
  34. 34. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS ANALYTICS U MAKING SAS ACCESSIBLE TO PROFESSORS, STUDENTS & LIFELONG LEARNERS • SAS helping fill analytics skills gap with free SAS software • SAS customers choose SAS for • Scalability • Reliability • Data management • Supportability of full analytics lifecycle • http://sas.com/universityedition
  35. 35. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS STUDIO CODE ASSIST THROUGH AUTO-COMPLETE
  36. 36. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS STUDIO TABLE VIEW
  37. 37. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. SAS STUDIO TASKS – UI GUIDED ANALYTICS
  38. 38. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. WHY ORGANIZATIONS STILL TURN TO SAS • Experience and Expertise • Value • Innovation • Leadership in Analytics
  39. 39. Copyr ight © 2014, SAS Institute Inc. All rights reser ved. sas.com COME SEE US AT OUR BOOTH!

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