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Launching your advanced analytics program for success in a mature industry

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Launching your advanced analytics program for success in a mature industry

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Launching your advanced analytics program for success in a mature industry

  1. 1. Launching Your Advanced Analytics Program for Success in a Mature Industry July 10, 2016 Kelly Cook – Director, Analytic Platforms – ConocoPhillips Kelly Kohlleffel – Global Account Manager - Hortonworks
  2. 2. How do you do it? 1.Be rational 2.Start at the top 3.Find the right people 4.Get organized 5.Promote your success July 10, 20162
  3. 3. Be Rational July 10, 20163 “There are three kinds of lies: lies, damn lies, and statistics .” – Mark Twain “In God we trust, all others must bring data.” – W. Edwards Demming
  4. 4. Start at the top July 10, 20164 “We need to be smart about how we use data, but the capabilities are incredible.” – Ryan Lance
  5. 5. Data Scientists BI Devs Infrastructure Data Librarians ETL/EAI Devs Find the right people! July 10, 20165
  6. 6. Some tips on finding the right people • Find a visionary leader • Grow your own Data Scientists • Don’t hire generic math skills, lack of industry knowledge can cripple • Tool knowledge is important, but not critical • You need “tinkerers” • Multi-disciplined people = very valuable assets • Learning is a superpower • Harvest or Partner w/ existing BI org • You’ll need visualization help • They know the data • Become a knowledge broker • Connect with as much of org as possible • Promote people “out” • Make analytics evangelists July 10, 20166
  7. 7. People Processes Technology Get organized! July 10, 20167 Hmm?
  8. 8. Get organized! If you can't describe what you are doing as a July 10, 20168 you don't know what you're doing. -W. Edwards Demming
  9. 9. Promote your success 1. Do anything and everything you can to deliver value 2. Sell your success every time you talk to someone July 10, 20169
  10. 10. Promote your success! July 10, 201610 The Challenger Sale: Taking Control of the Customer Conversation Dixon & Adamson Selling the Invisible Beckworth
  11. 11. Free bonus recommendation! July 10, 201611

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