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Google Analytics:
No website is complete once it’s been
launched. Without measurement, we
never know what to improve. With...
About Us
Haden Interactive is a web design and
SEO firm. Since 2008, we have provided
strategic communication, quality
cop...
Web Analytics
The purpose of analytics is to help you
optimize your site, but also:
- campaign support
- usability insight...
Cross Domain
Tracking
Balancing Act
Not all instances with
3rd-party sites will
require cross domain
tracking.
Identifies ...
Ecommerce
Tracking
Don’t Forget
Most likely, you will
want this in conjunction
with cross domain
tracking.
_addTrans
5
_ad...
Advanced
Segments
Not Too Many
It’s only possible to have
four segments selected
at a time. So if you have
one segment sel...
Custom
Reports
ProTip
Average Time on Site !=
Time on Site.
Avg = Time on
Site/Visits
Time on Site = Sum of all
time on si...
Custom
Dashboard
Not Too Many
You are limited to
twelve widgets per
board. I have yet to
reach my board limit,
but I’ll te...
Goals and
Funnels
Target Markets
Know that if you are
using funnels to monitor
visitor paths, all the
goals will have the ...
Only measure things that you’re prepared
to optimize.
- 500 events per session; 1 event per second.
- Use GA’s A/B testing...
Talk to me!
www.hadeninteractive.com
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WCFay Advanced Google Analytics

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This presentation takes a look at setting up eCommerce, Advanced Segments, and Cross-domain Tracking in Google Analytics. There is some code in here.

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WCFay Advanced Google Analytics

  1. 1. Google Analytics: No website is complete once it’s been launched. Without measurement, we never know what to improve. Without improvement, even the best designs will lose their effectiveness. The Tough Stuff In this session, you’ll learn about cross-domain tracking, ecommerce setup, advanced segments and more. Better get started.
  2. 2. About Us Haden Interactive is a web design and SEO firm. Since 2008, we have provided strategic communication, quality copywriting, and SEO for clients on four continents. www.hadeninteractive.com Haden Interactive, LTD Address: 1337 E Ash St, Fayetteville, AR 72703 Phone: (479) 966 -9761 Email: josepha@hadeninteractive.com 2
  3. 3. Web Analytics The purpose of analytics is to help you optimize your site, but also: - campaign support - usability insights - audience demographics - user engagement 3 — n computing The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
  4. 4. Cross Domain Tracking Balancing Act Not all instances with 3rd-party sites will require cross domain tracking. Identifies multiple sites as being associated with one UA code. 4 “Passes” UTM codes or cookies between sites Used mostly with 3rd-party vendors
  5. 5. Ecommerce Tracking Don’t Forget Most likely, you will want this in conjunction with cross domain tracking. _addTrans 5 _addItem _trackTrans
  6. 6. Advanced Segments Not Too Many It’s only possible to have four segments selected at a time. So if you have one segment selected in Account A, then you can only select three in Account B. Uses RegEx, Exact Matching, Contains, and a few others 6 Can be inclusive or exclusive Session Based
  7. 7. Custom Reports ProTip Average Time on Site != Time on Site. Avg = Time on Site/Visits Time on Site = Sum of all time on site Setup is drag and drop and you can filter inside the report. 7 Does not affect your data Can be shared across multiple accounts at once
  8. 8. Custom Dashboard Not Too Many You are limited to twelve widgets per board. I have yet to reach my board limit, but I’ll tell you if I do. Both Private and Collaborative 8 Uses widgets that can be added manually or from GA Finally can add segments and export functions!
  9. 9. Goals and Funnels Target Markets Know that if you are using funnels to monitor visitor paths, all the goals will have the same conversion rates. You’ll always have to check those in the funnel report. New goal setup up tool! 9 Goals should always be GOMs or otherwise actionable. If you add funnels, you can see where the transaction path broke down.
  10. 10. Only measure things that you’re prepared to optimize. - 500 events per session; 1 event per second. - Use GA’s A/B testing tool. -Get out there and mess some things up! - But not really. Have a backup profile. - Always check your setup. Onward and Upward! “Great sites and campaigns are a product of evolution, not creation.” 6
  11. 11. Talk to me! www.hadeninteractive.com

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