Subdomains – set domain on all to primary site Subdirectories - 3 rd -party shopping carts – set domain to both as primary site Top-level domains iFrames DON’T FORGET TO MODIFY YOUR LINKS! _link (href links) _linkByPost (forms) _getLinkerUrl (iFrames) ALSO DON’T FORGET HOW TO SET UP YOUR PROFILES
addTrans creates a transaction addItem tracks items purchased (tracks items by their SKU, which means that’s a required parameter) trackTrans sends the item and transaction data to the GA server
DON’T FORGET REAL TIME!
WCFay Advanced Google Analytics
No website is complete once it’s been
launched. Without measurement, we
never know what to improve. Without
improvement, even the best designs
will lose their effectiveness.
The Tough Stuff
In this session, you’ll learn about
cross-domain tracking, ecommerce
setup, advanced segments and more.
Better get started.
Haden Interactive is a web design and
SEO firm. Since 2008, we have provided
strategic communication, quality
copywriting, and SEO for clients on four
Haden Interactive, LTD
Address: 1337 E Ash St, Fayetteville, AR 72703
Phone: (479) 966 -9761
The purpose of analytics is to help you
optimize your site, but also:
- campaign support
- usability insights
- audience demographics
- user engagement
— n computing The measurement, collection,
analysis and reporting of internet data for
purposes of understanding and optimizing
Not all instances with
3rd-party sites will
require cross domain
Identifies multiple sites as being
associated with one UA code.
“Passes” UTM codes or cookies
Used mostly with 3rd-party vendors
Most likely, you will
want this in conjunction
with cross domain
Not Too Many
It’s only possible to have
four segments selected
at a time. So if you have
one segment selected in
Account A, then you can
only select three in
Uses RegEx, Exact Matching, Contains,
and a few others
Can be inclusive or exclusive
Average Time on Site !=
Time on Site.
Avg = Time on
Time on Site = Sum of all
time on site
Setup is drag and drop and you can filter
inside the report.
Does not affect your data
Can be shared across multiple
accounts at once
Not Too Many
You are limited to
twelve widgets per
board. I have yet to
reach my board limit,
but I’ll tell you if I do.
Both Private and Collaborative
Uses widgets that can be added
manually or from GA
Finally can add segments and export
Know that if you are
using funnels to monitor
visitor paths, all the
goals will have the same
conversion rates. You’ll
always have to check
those in the funnel
New goal setup up tool!
Goals should always be GOMs or
If you add funnels, you can see where
the transaction path broke down.
Only measure things that you’re prepared
- 500 events per session; 1 event per second.
- Use GA’s A/B testing tool.
-Get out there and mess some things up!
- But not really. Have a backup profile.
- Always check your setup.
Onward and Upward!
“Great sites and campaigns
are a product of evolution,