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How to beat the quality of Netflix and Youtube (Or at least give them a fight)

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Users got used to amazing quality and expect it from every OTT service. Competition is real and users unsubscribe when quality is not good. More companies now are going through massive optimizations to make sure their delivery stack is optimized. From the days of relying on a single CDN we’re moving to much more data-driven and diverse stack that involves smart CDN switching, in-house CDN, Multicast, ISP caching, P2P and newer protocols like QUIC

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How to beat the quality of Netflix and Youtube (Or at least give them a fight)

  1. 1. HOW TO BEAT THE QUALITY OF NETFLIX AND YOUTUBE (OR AT LEAST GIVE THEM A FIGHT) HADAR WEISS, CO-FOUNDER & CEO, PEER5
  2. 2. Users expect YouTube / Netflix like experiences High quality No rebuffering
  3. 3. YouTube vs an Average OTT Unfair advantage! “The point of this is to make you jealous…”
  4. 4. YouTube vs an Average OTT YouTube has dedicated teams for mobile, player, encoding, analytics and CDN An average OTT usually has one or two teams for everything
  5. 5. YouTube vs an Average OTT YouTube build everything in-house An Average OTT relies mostly on commercial products
  6. 6. YouTube vs an Average OTT YouTube uses non-standard, super optimized DASH An Average OTT uses standard HLS or DASH
  7. 7. YouTube vs an Average OTT YouTube live supports ultra low latency with less than 4 seconds end to end latency An Average OTT typically tries to get to below 20 seconds end-to-end latency
  8. 8. YouTube vs an Average OTT YouTube runs an optimized player that can pull from a second CDN if there’s a problem in the middle of a request An Average OTT runs a commercial player that can work with a backup CDN if there’s a complete failure or timeout
  9. 9. YouTube vs an Average OTT YouTube deployed a dedicated CDN with a backup to a commercial CDN if needed. An Average OTT runs on commercial CDNs
  10. 10. YouTube vs an Average OTT YouTube leverages last mile delivery thru ISP partnerships An Average OTT rarely uses ISP caching
  11. 11. YouTube vs an Average OTT YouTube is feeding back tons of data to machine learning processes. Strong research teams optimize their systems. An Average OTT relies on each vendor to optimize independently - the player, the encoder, the CDN and the CDN switcher
  12. 12. YouTube advantages in delivery 1. Dedicated CDN with massive capacity 2. Video Player with client side CDN switching 3. Data oriented to detect and fix problems 4. Last mile delivery with edge caching
  13. 13. Q: How can you compete with a dedicated CDN when using commercial CDNs shared infrastructure?
  14. 14. Q: How can you compete with a dedicated CDN when using commercial CDNs which are a shared infrastructure? A: Use a multi CDN solution that combines many CDNs
  15. 15. Multi CDN - Why 1. Capacity - double, triple, or more 2. Resilience - overcome outages 3. Performance - select the best CDN for the viewer
  16. 16. Multi CDN – different types 1. Active passive 2. Active – active with DNS 3. Server side mid-stream switching 4. Client side mid-segment switching 5. Hybrid client and server side solution
  17. 17. YouTube advantages in delivery 1. Dedicated CDN with massive capacity 2. Player with client side CDN switching 3. Data oriented to detect and fix problems 4. Last mile delivery with edge caching
  18. 18. Multi CDN Architecture
  19. 19. YouTube advantages in delivery 1. Dedicated CDN with massive capacity 2. Player with client side CDN switching 3. Data oriented to detect and fix problems 4. Last mile delivery with edge caching
  20. 20. Multi CDN – Last mile delivery 1. P2P - peer assisted delivery 2. ISP caching
  21. 21. Multi CDN – Build vs Buy Build or Buy a solution with: 1. CDNs 2. Switching 3. Analytics 4. Last Mile
  22. 22. Want to learn more? Visit www.peer5.com/multicdn

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