H/F University Presents: Growth Hacks - Mike Pantoliano

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Miike Pantoliano presented on actual, usable, data driven analytics that can help startups get down to business.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

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  • When you eventually start generating revenue, your active users # should have a direct relationship with revenue figures
  • H/F University Presents: Growth Hacks - Mike Pantoliano

    1. 1. Analytics that GSD Let’s stop wasting time MIKE PANTOLIANOhttp://slidesha.re/R1L6Dg
    2. 2. Hi, I’m MikeMICHAEL PANTOLIANO Web Marketing Consultant mike.pantoliano@distilled.net @MikeCP
    3. 3. Michael Pantoliano | @MikeCPImage: http://factoryjoe.com/blog/
    4. 4. First: Let‟s Close Our WebAnalytics
    5. 5. http://theleanstartup.com/Michael Pantoliano | @MikeCP
    6. 6. Image ganked defiantly from http://theleanstartup.com/
    7. 7. Beware of Vanity Metrics
    8. 8. Time on Bounce Site? Rate?Conversions? Visits?
    9. 9. <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXXX-X]); _gaq.push([_trackPageview]); Michael Pantoliano | @MikeCP
    10. 10. We can customize the crap outof Google Analytics
    11. 11. Michael Pantoliano | @MikeCP
    12. 12. All Startups ≠ SameAll Analytics ≠ SameAnalytics Presentations ≠ Same
    13. 13. Right Now We‟re Here Define Segment / Establish KPIs Business Identify Goals Measure & Targets Objectives Outcomes We‟re not covering thisMichael Pantoliano | @MikeCP
    14. 14. Setting GoalsURL Destination Time on Site Page Depth EventsMichael Pantoliano | @MikeCP
    15. 15. Setting Goals Transactions GA eCommerce Tracking Setup Instructions http://dis.tl/VeqISjMichael Pantoliano | @MikeCP
    16. 16. http://getcomparisons.com
    17. 17. Goal? Mini-goal? Mini-goal?http://getcomparisons.com
    18. 18. Now We‟re Here Define Segment / Establish KPIs Business Identify Goals Measure & Targets Objectives OutcomesMichael Pantoliano | @MikeCP
    19. 19. Goal: “The best thing to measure the growth rate of is revenue. The next best, for startups that arent charging initially, is active users.” KPI: “A good growth rate during YC is 5-7% a week. If you can hit 10% a week youre doing exceptionally well. If you can only manage 1%, its a sign you havent yet figured (pretty smart dude) out what youre doing.”http://paulgraham.com/growth.htmlMichael Pantoliano | @MikeCP
    20. 20. Revenue is easy
    21. 21. How To Define “Active Users”?
    22. 22. Michael Pantoliano | @MikeCP
    23. 23. We‟ll comeback to the „how‟
    24. 24. Access & Speed
    25. 25. …And Finally Define Segment / Establish KPIs Business Identify Goals Measure & Targets Objectives OutcomesMichael Pantoliano | @MikeCP
    26. 26. Some of the Basics
    27. 27. Custom Reports Make LifeEasier
    28. 28. Analyzing Acquisition Behavior OutcomeMichael Pantoliano | @MikeCP
    29. 29. Outcomes? BehaviorAcquisition
    30. 30. Outcomes? BehaviorAcquisition
    31. 31. Outcomes? Custom Report: Much Better BehaviorAcquisition
    32. 32. Custom Variables
    33. 33. _setCustomVar( index, // Slots 1 - 5 name, value, opt_scope // 1, 2, or 3) Documentation: http://dis.tl/IAPDfpMichael Pantoliano | @MikeCP
    34. 34. _gaq.push([_setCustomVar, 1, Section, Life & Style’, 3 ]);Michael Pantoliano | @MikeCP
    35. 35. _gaq.push([_setCustomVar, 1, Funnel, Abandoned, 2 ]);Michael Pantoliano | @MikeCP
    36. 36. _gaq.push([_setCustomVar, 1, Gender, Male, 1 ]);Michael Pantoliano | @MikeCP
    37. 37. Name Value Active User Yes, No Logged In Yes, No Join Month 05, 06, etc. Author John, Steph # of Orders 1,10, etc. Recency Days/MonthsMichael Pantoliano | @MikeCP
    38. 38. <script type="text/javascript">var _gaq = _gaq || [];_gaq.push([_setAccount, UA-xxxxxx-XX]);_gaq.push([_setCustomVar, 1, user_type, <?php echo $_GET["active"]; ?>, 1]);_gaq.push([_trackPageview]); Michael Pantoliano | @MikeCP
    39. 39. Michael Pantoliano | @MikeCP
    40. 40. Events
    41. 41. _trackEvent( category, action, opt_label, opt_value, opt_noninteraction) Documentation: http://dis.tl/RmJ4QgMichael Pantoliano | @MikeCP
    42. 42. <p onload=“_gaq.push([_trackEvent, Checkout Errors, Please enter valid payment information.’]);”>Please enter valid payment information.</p>Michael Pantoliano | @MikeCP
    43. 43. GA Content Experiments
    44. 44. #Measure
    45. 45. Michael Pantoliano | @MikeCP
    46. 46. Shoulda Had Alerts Set Up
    47. 47. http://dis.tl/URQ60W 55+ Custom Alerts (LunaMetrics)
    48. 48. Multi-Channel FunnelsMichael Pantoliano | @MikeCP
    49. 49. Assisted Conversions Report
    50. 50. Adjusted Bounce Ratevar _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXXXX-1]); _gaq.push([_trackPageview]); setTimeout("_gaq.push([_trackEvent, 15_seconds, read])",15000); http://dis.tl/Veijhz Michael Pantoliano | @MikeCP
    51. 51. Thanks!MICHAEL PANTOLIANO Web Marketing Consultant mike.pantoliano@distilled.net @MikeCP

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