How can you make sure that when you DO build it, they WILL come? The truth is, you can't - but there's a lot you can do to greatly improve your odds. In this workshop, which I gave at the Harvard Innovation Lab, I walk you through a framework for identifying the right product to build for the right market.
Includes case studies of what other startups have done and let's you try out techniques yourself to help you craft your own strategy for:
- Finding a problem worth solving
- Deeply understanding your customer
- Finding a solution that resonates
- Knowing what to launch