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Social media has become an important part of our daily lives, both in professional and personal contexts. Indeed with 1.2 billion users worldwide representing 82% of the online population, it is more popular than internet activities such as email and online shopping . Created to communicate, share and connect with people from our past, close relations or even strangers, company most often than not should seriously take into consideration this tool if they wish to remain relevant in this fast and ever changing technology oriented world we increasingly live in now.
Social media and particularly social networks are tools that integrate themselves perfectly in a world that has become more and more international. It has the potential to be a useful medium when it comes to companies wishing to implement strategies to reach clients or to increase the visibility of their brands, all of this often at a lesser cost compared to more traditional approaches.
BRIC countries in particular with their strong economic growth and future prospective represent as of today a unique and unavoidable opportunity for any organization wishing to expend at an international level. Social media can possibly assist in penetrating those markets while taking into consideration that by its very nature it is a medium that requires a particular social and human approach.
Through this report, by way of desk researches and the results of a questionnaire filled by social media users from those countries, we will assess if social media and in particular social networks could possibly be a tool that can support companies in their quest to reach those countries with their brands.