CeBIT 2012 - Conversion in Online Marketing

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Conversion is dead - long live conversion. German presentation about Top 5 Myths of Conversion and the link to online marketing, CeBIT 2012

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CeBIT 2012 - Conversion in Online Marketing

  1. 1. Konversion ist tot, es lebe die Konversion
  2. 2. Ralf Haberich Seit 2012 CCO Webtrekk Seit 2008 Co-Chairman WAA Seit 2007 Blogger „Web Analytics Europa“ web-analytics-blog.de Seit 2007 Privatdozent dda 2006 - 2011 General Manager Nedstat/comScore 2000 - 2006 (Online) Marketing Consultant
  3. 3. KonverMythos #1sion istgut!
  4. 4. Mythos #2 Konversion ist die wichtigste Metrik!
  5. 5. Konversion =vergleichbar. Mythos #3
  6. 6. KonversionMythos #4ist out…
  7. 7. Mythos #5Konver ichtigsion istnicht
  8. 8. Konversion ist zwingendzu analysieren, von zweiSeiten zu betrachten, einwichtiger Baustein imOnline Marketing, eindynamischer Wert.Unerlässlich.
  9. 9. Customer Journey,Landingpage, AdWordsKampagne, SEM,Testkaufszenario,Bezahlvorgang, Call-to-Action, Design(-Buttons),Positionierung, …
  10. 10. Was Sie nicht vergessensollten: Deckungsbeitrag,Gewinn, Bestellungen,Verweildauer, MonetaryValue, Bounce Rate,Abbruchrate, Storno,Recency etc.Unerlässlich.
  11. 11. About Webtrekk A leading European Web Analytics Vendor Founded in 2003 with remarkable growth Over 40 Employees in Berlin, Frankfurt and Milan Global Customers
  12. 12. References
  13. 13. References #1 Media - Europe #1 eCommerce - Turkey #1 Finance - Germany #1 eCommerce - Russia #1 Finance - Worldwide #1 Fashion Brand - Europe #1 TV station - Germany
  14. 14. Leading Web Analytics Solution Ideal Observer Study January 2012 of Top 100 .de Domains
  15. 15. Leading Web Analytics Solution Webtrekk is the only high end vendor with increasing market share within the German Websites in the last two years.
  16. 16. Ralf Haberich, CCO +49(0)174 208 22 65 ralf.haberich@webtrekk.com webtrekk.com© 2004-2012 Webtrekk GmbH

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