FIFA World Cup 2014 packages - BBC

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FIFA World Cup 2014 packages - BBC

  1. 1. 1
  2. 2. 2 The World Cup packages
  3. 3. In June 2014, the football World Cup will be hosted in Brazil – the spiritual home of football 3 The World Cup on a global stage We’ll go beyond with great programming that explores the human stories behind the game, and how the game influences Brazil’s culture The BBC will be there for all the matches, offering leading commentary, analysis and coverage The tournament will run from June 12 to July 13, 2014
  4. 4. We’re committed to award-winning sports journalism 4 The platform of choice Our reporters get to the heart of the action around all the big games and tournaments – offering expert analysis and insight That’s why we attract an affluent, engaged audience
  5. 5. We love football
  6. 6. 6 For an affluent and influential online audience... Source: Continuous Survey Jan 1 – March 31 2013, visitors to Sport section n=1503; Lifestyle questions n=328
  7. 7. BBC Sport users are engaged for an average of 18 minutes per visit1 UEFA: 12 mins Guardian Sport: 4 mins Source: 1 comScore March 2013 Global exc UK data 2 Continuous Survey Jan 1 – March 31 2013, visitors to Sport section n=1503UK7 ...who are engaged with the BBC Sport website 78% access the section every single day2 90% have been using the website for more than three years2 would recommend it to friends and colleagues279% of football fans rate the bbc.com/football section highly2 95%
  8. 8. 8 A football – hungry audience Source: Omniture Discover Q1 2013 total traffic The Football section represents... 74% of total traffic to the BBC Sports section ...and 23% of total traffic to the entire bbc.com site
  9. 9. 9 The World Cup packages - SA 1) The Final Package 2) Semi Final Package 3) MVPackage 4) Single Package
  10. 10. 1010 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Let your brand plays with the winners in the most important match 1) Final Package Advertising across all platforms the day of the final (13th July), the day before and the day after with big formats to attract the attention of the BBC Audience. Platforms: BBC Sport (Web) BBC Football - web (Takeover) BBC News (Web) BBC Sport Mobile (Web & App) Dates: 3 days - 12, 13, 14 July
  11. 11. 1111 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Let your brand plays with the winners in the most important match 1) Final Package Football section TAKEOVER 2 days: SKIN + MPU + Leaderboard 12th & 14th July (329K imp) Football & Sport Sections (Web) Halfpage 300x600 ROS 3 days (65K imp) TOTAL = 500,000 Impressions Sport - App - iOS & Android: 320x50 (9K imp) Sport - Mobile Web: - MPU 300x250 (30K imp) BBC News (Web) Halfpage 300x600 ROS 3 days (67K imp)
  12. 12. 1212 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Advertise around 2 of the most important World Cup matches 2) Semi Final Package Advertising across all platforms during the Semi Finals stage with big formats to attract the attention of the BBC Audience. Platforms: BBC Sport (Web) BBC Football - web (Takeover) BBC News (Web) BBC Sport Mobile (Web & App) Dates: 4 days: 7, 8, 9 &10 July
  13. 13. 1313 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Advertise around 2 of the most important World Cup matches 2) Semi Final Package Football section TAKEOVER 2 days: SKIN + MPU + Leaderboard 7th & 10th July (329K imp) Football & Sport Sections (Web) Halfpage 300x600 ROS 2 days (115K imp) TOTAL = 600,000 Impressions Sport - App - iOS & Android: 320x50 (12K imp) Sport - Mobile Web: - MPU 300x250 (35K imp) BBC News (Web) Halfpage 300x600 ROS 4 days (109K imp)
  14. 14. 1414 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Special focus during the Most Valuable Matches. 3) MVPackage Clients to choose advertising around the most interesting matches between the strongest national teams during the groups stage and until quarter finals. As usual, making use of BIG formats to attract the attention of the BBC Audience. Platforms: BBC Sport (Web) BBC Football - web (Takeover) BBC News (Web) BBC Sport Mobile (Web & App) Dates: Since June the 1st (Before the opening) until 6th July
  15. 15. 1515 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Football section TAKEOVER 2 days: SKIN + MPU + Leaderboard 2 days to be chosen by client (329K) Football & Sport Sections (Web) Halfpage 300x600 ROS 1st June – 6th July (250K imp) TOTAL = 800,000 Impressions Sport – App 1st June – 6th July - iOS & Android: 320x50 (10K imp) Sport - Mobile Web: - MPU 300x250 (50K imp) BBC News (Web) Halfpage 300x600 ROS 1st June – 6th July (161K imp) Special focus during the Most Valuable Matches. 3) MVPackage
  16. 16. 1616 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Special focus during World Cup period 4) Single Package Advertising with standard banners and until quarter finals. As usual, making use of BIG formats to attract the attention of the BBC Audience. Platforms: BBC Sport BBC Sport Mobile (Web & App) BBC News Dates: Since June the 1st (Before the opening) until 15th July Formats: Web: Halfpage, 728x90 (Deal with account managers) Mobile web: 300x250
  17. 17. 17 Examples
  18. 18. 1818 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs BBC Sport & Football sections Examples
  19. 19. 1919 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs BBC Sport Examples HPTO Audi Leaderboard + MPU - Jaguar
  20. 20. 2020 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs BBC Sport Examples Fisher Investments HalfPage Air France MPU
  21. 21. 2121 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs BBC Sport App and Mobile web BBC Sport (browser) Examples
  22. 22. 2222 Please check availability before booking See Technical specs and restrictions on BBC Hub: http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs Package Option: Final Cost: R200, 000 Total Impressions: 500,000 Pricing Package Option: Semi-Final Cost: R180, 000 Total Impressions: 600,000 Package Option: Most Valuable Matches Cost: R180, 000 Total Impressions: 800,000

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