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Laura Fitton's Guide to Twitter

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On July 7th 2015, Laura Fitton spoke at the Atlanta HubSpot User's Group about using Twitter for business.

Published in: Social Media, Marketing
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Laura Fitton's Guide to Twitter

  1. 1. Define Your Twitter Mission and Execute for Real Results Laura “@Pistachio” Fitton
  2. 2. Laura Fitton, Spring 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Do I upgrade my browser to see web 2.0? Twitter is Dumb!
  3. 3. Heh. http://discover.twitter.com/first-tweet Twitter is Dumb!
  4. 4. Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)
  5. 5. WHAT ARE YOU DOING?
  6. 6. WHAT ARE YOU DOING?
  7. 7. WHAT ARE YOUR RESULTS?
  8. 8. RESULTS.
  9. 9. 1. Who & What (Value) 2. Why Define Your Twitter Mission
  10. 10. 1 WHO & WHAT
  11. 11. [@OurAcct] is where [who] can find [value offered] MISSION
  12. 12. BIO “Follow us for…”
  13. 13. “Follow Us For…”
  14. 14. 2 WHY
  15. 15. WHAT’S IN IT FOR THEM?
  16. 16. Influence (was) ATTRACT attention to yourself
  17. 17. PROVIDE attention & value to others Influence (is)
  18. 18. 1. Identify your target audience 2. Know what they’re looking for 3. Attract and engage them 4. Build trust and earn leads 5. Measure and improve Execute for Real Results
  19. 19. 1 IDENTIFY TARGET AUDIENCE
  20. 20. WRITE DOWN: Everything You Know About Personas 1 What are their challenges? 2 How are they measured? 3 What do they read? 4 What (and where) do they share on social media?
  21. 21. 2 WHAT ARE THEY LOOKING FOR
  22. 22. Image: http://inay.org
  23. 23. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  24. 24. WRITE DOWN: Everything You Know About Personas 1 What are their challenges? 2 How are they measured? 3 What do they read? 4 What (and where) do they share on social media?
  25. 25. Share Material Relevant to Their Lives • Content types that fit with everything you know about their lives • Solutions to their challenges • Tools to help them crush their numbers • Must-read articles and digests • Shareable items that will make them look good
  26. 26. 3 ATTRACT AND ENGAGE
  27. 27. Twitter Marketing in 2 Words:
  28. 28. Be Useful
  29. 29. Tweet Quote! Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs Image Credit: Fotographia Guerilla
  30. 30. 4 BUILD TRUST & EARN LEADS
  31. 31. Build Trust and Earn Leads
  32. 32. Either write something worth reading or do something worth writing about. Benjamin Franklin Image Credit: lhalstead
  33. 33. build relationships
  34. 34. Social Marketing in 4 Words:
  35. 35. Listen. Learn. Care. Serve.
  36. 36. How Can I Get More Followers?
  37. 37. You don’t just want a following. 29
  38. 38. You want engaged fans
  39. 39. No, Really, Pistachio. How Can I Get More Followers?
  40. 40. 37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/ 10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
  41. 41. 5 MEASURE & IMPROVE
  42. 42. 41
  43. 43. 49
  44. 44. • Your grade and checklist to-dos http://grader.com • Marketing Library http://hubspot.com/library • Marketing Academy http://academy.hubspot.com • Social Inbox free trial: http://bit.ly/trySI FREE TOOLS:
  45. 45. Am I Doing it Right? Results matter, not raw effort • What’s in it for THEM? • What is your community for and how do you nurture it? • Who can you help? (first via Twitter, later with your product?) • Where are the people who need you already tuned in?
  46. 46. Blogging Social SEO Tools to Attract Visitors Tools to Convert Leads Tools to Close Customers Landing Pages Forms Email Marketing Automation Analytics Salesforce Sync Calls-to-action Lead Management All the tools you need to do marketing – all in one place. Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI THANK YOU!

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