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DreamWell - Gamifying Running with AR

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Immersive gamification of running with a smartphone app and multiple AR experiences
Slingshot HCF Catalyst 2016

Published in: Entertainment & Humor
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DreamWell - Gamifying Running with AR

  1. 1. Running is HARD Finding motivation is harder
  2. 2. Our App Our BusinessThe Market
  3. 3. What does DreamWell do?
  4. 4. DreamWell The Market Fitness & Weightloss Gaming & Entertainment
  5. 5. DreamWell The Market Competitor: ZOMBIES RUN – 2 million users Niched in zombie trend
  6. 6. DreamWell The Market PIXAR OF FITNESS ENTERTAINMENT Design Sound prod. Software Growth
  7. 7. DreamWell Our Business We are an entertainment company •  FREEMIUM model •  In-game purchases •  Multiple revenue streams Quest 1 FREE Quest 2 $2.50 Quest 3 $2.50 Quest 4 $2.50 Quest 5 $2.50 Quest 6 $2.50 ADD MORE CONTENT
  8. 8. Quest 1 FREE Quest 2 $2.50 Quest 3 $2.50 Quest 4 $2.50 Quest 5 $2.50 Quest 6 $2.50 ADD MORE CONTENT DreamWell Our Business $2.50-$12.50 per paying user, per app $3-6million revenue We can do better! *revenue  benchmarked  at  compe2tor’s  2million  users  
  9. 9. DreamWell Our Business Traction: •  700+ users on the waiting list •  Testing with 100 early adopters •  Great feedback from social media
  10. 10. DreamWell Our Business Growth strategy: Launch & Validate Test & explore sequels and other titles Partner with sports or entertainment franchises
  11. 11. Fast versatile platform Online gamingProven with high potential
  12. 12. fitforbattle.net

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