CONSTRUCTION CONVO<br />#PRMC<br />
New Building<br />No Public Information<br />No Public Conversations<br />why?<br />
“You can’t just say it. You have to get people to say it to   each other.” – CMO of Ford<br />Invite-Only Tour<br />Influe...
3,356followers<br />289 listed<br />Influences Tech, etc.<br />2,313followers<br />142 listed<br />Influences Marketing, S...
438 followers<br />16 listed<br />Influences Huntington Co., etc.<br />pre-event<br />
101 followers<br />11 listed<br />Influences Marketing, Innovation, etc.<br />day-of<br />
71 followers<br />3 listed<br />Influences Healthcare<br />day-of<br />
during<br />
during<br />
during<br />
during<br />
during<br />
during<br />
479followers<br />10 listed<br />during<br />
during<br />
during<br />
during<br />
during<br />
during<br />
164 followers<br />1 listed<br />440followers<br />45 listed<br />during<br />
during<br />
post-tour<br />
post-tour<br />
3,014followers<br />119 listed<br />post-tour<br />
post-tour<br />
28 followers<br />1 listed<br />349followers<br />25 listed<br />post-tour<br />
267 followers<br />13 listed<br />Influences Whitley Co., etc.<br />post-tour<br />
post-tour<br />
<ul><li>16Conversations through
55Tweets with
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Parkview PRMC Construction Convo

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Highlighting the why, how and results of using (Twitter) social media to engage the community to tell the story of the new Parkview Regional Medical Center.
For information on the Parkview Regional Medical Center, visit www.Parkview.com and follow the #PRMC hashtag.

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Parkview PRMC Construction Convo

  1. 1. CONSTRUCTION CONVO<br />#PRMC<br />
  2. 2. New Building<br />No Public Information<br />No Public Conversations<br />why?<br />
  3. 3. “You can’t just say it. You have to get people to say it to each other.” – CMO of Ford<br />Invite-Only Tour<br />Influencers of Key Audiences<br />Social Media<br />how?<br />
  4. 4. 3,356followers<br />289 listed<br />Influences Tech, etc.<br />2,313followers<br />142 listed<br />Influences Marketing, Social Media, etc.<br />1,037followers<br />82 listed<br />Influences Nonprofits, etc.<br />pre-event<br />
  5. 5. 438 followers<br />16 listed<br />Influences Huntington Co., etc.<br />pre-event<br />
  6. 6. 101 followers<br />11 listed<br />Influences Marketing, Innovation, etc.<br />day-of<br />
  7. 7. 71 followers<br />3 listed<br />Influences Healthcare<br />day-of<br />
  8. 8. during<br />
  9. 9. during<br />
  10. 10. during<br />
  11. 11. during<br />
  12. 12. during<br />
  13. 13. during<br />
  14. 14. 479followers<br />10 listed<br />during<br />
  15. 15. during<br />
  16. 16. during<br />
  17. 17. during<br />
  18. 18. during<br />
  19. 19. during<br />
  20. 20. 164 followers<br />1 listed<br />440followers<br />45 listed<br />during<br />
  21. 21. during<br />
  22. 22. post-tour<br />
  23. 23. post-tour<br />
  24. 24. 3,014followers<br />119 listed<br />post-tour<br />
  25. 25. post-tour<br />
  26. 26. 28 followers<br />1 listed<br />349followers<br />25 listed<br />post-tour<br />
  27. 27. 267 followers<br />13 listed<br />Influences Whitley Co., etc.<br />post-tour<br />
  28. 28. post-tour<br />
  29. 29. <ul><li>16Conversations through
  30. 30. 55Tweets with
  31. 31. 12,057 Witnesses via
  32. 32. 757Lists</li></ul>engagement<br />
  33. 33. What do you take away from this tour?<br /><ul><li> “I understand now that at every decision, the patients and the community were considered.”
  34. 34. “Parkview is a steward of resources.”</li></ul>“You have created a new fan of Parkview.” – @JohnPaff<br />ROE<br />

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