Question 1What have you learned from your audience feedback?
During Production During the construction of my media products, I often askedtypical members of my target audience for feedback. This helped me to produce a successful newspaper, website and poster. The feedback I received either changed the way I was doingsomething, or encouraged me to take something in the direction it was already going, such as using blue as the main colour.
Examples An example of when audience feedback heavily influenced a decision is in the planning stage of my newspaper. I was originally going to use the font ‘Helvetica’ for the name of my newspaper on the masthead, however, after asking a number of members of my target audience to choose the font they felt worked best, I found out that it wouldn’t have been as appealing as I first thought and I then changed my original plan. Without this audience feedback, my newspaper may have ended up being less successful.
Examples Another example of audience feedbackaffecting the design of my media product is when I was creating Page 2 of my newspaper. After creating the basic flat plan, I began to add a few elements to the page so I could get a feel for how the composition would work out. After doing this I decided to ask a few people if theyalso felt the composition was strong. Manyagreed that it was, however, they said they felt they weather symbols were too largeand would detract attention away from the stories when they were added. Thisprompted me to edit the weather symbols.
Examples A final example of when audience feedback affected my decisions during production is when I was constructing my second poster design. Before I even began to make this poster I disliked it because it wasn’t my original idea, therefore, it didn’t take much for me to abandon it all together. Feedback I received for this design suggested it was too simple and didn’t fit with the theme and layout of my website or newspaper.
After Production After I had completed both my newspaper and website, I uploaded them to my blog. I then decided that the quickest and easiest way to getfeedback from a wide range of people would be on Facebook. I sent 10 people a message containing the link to my blog and asked them a number of questions relating to my final media products.
After Production Does this newspaper appeal to you? No Yes 0 5 10 15I ensured that every person I asked fitted my target audience demographic and out of the 10 people I asked, not one said that my newspaper didn’t appeal to them.
After Production CriticismOne of the questions I asked to the audience was ‘Is there anything you would to do improve my newspaper/website that would make it more appealing?’. Answers/suggestions I got included: ‘add a sports story to the website homepage because sport is a big part of Portsmouth’ ‘add a contents page to page 2’ ‘use less blue’ ‘make the ‘win’ advert on the front page smaller’ ‘add a logo to the masthead’
After Production PraiseAnother question I asked was ‘What specifically appeals to you?’. This was so I could find out if the things I thought would work actually did. Answers I got included: ‘the simplistic, contemporary style and strong main headlines’ ‘clear structure of text and positioning of images’ ‘ease of navigation and bright images on the website’ ‘the frequent use of blue, as it fits with the city’ ‘clear focus on Portsmouth and it’s news’ ‘stories and images that appeal to a wide age group’
What I LearnedFrom my audience feedback I have learnt more about what makes a newspaper (orsimilar media product) appealing to a younger audience. The newspaper must beclear, concise and simplistic. It must be bright and eye-catching, but not use toomany colours as it will end up looking over-crowded. I think the simplistic designappeals to young people as they want to understand exactly what is being told tothem. I don’t think that anyone wants to have to hunt for information, which wasconfirmed when I received the answer ‘I like that it says where everything is becauseif I want to know something then I want to know it quickly’ in my audience feedbackquestionnaire. As well as the importance of a clear layout/design, I have learnt thatan audience aged 18-30 want a website to back up the newspaper. In societytoday, almost everyone in this age group has access to the internet and looking at thenews online is far more convenient and easier than walking to the shop and buying apaper. I have also learnt the importance of images. If my newspaper had a minimalnumber of photos (e.g. one per page), it would not attract my target audience. Thenewspaper and website needs to be bright and the images need to be relevant andunderstandable in order to catch the viewer’s attention and make them read on.