A New Wave of Tobacco Products, April 2011 Update

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A New Wave of Tobacco Products, April 2011 Update

  1. 1. A New Wave of Tobacco Products Summary of Tobacco Products Currently for Sale in an Evolving US Market BackgroundAs stricter tobacco control laws are implemented—including cigarette andtobacco taxation, clean air laws and promotional restrictions—the tobaccoindustry looks to new products and means of getting people, especially children,hooked on their products.With cigarette sales falling and the loss of thousands of aging smokers every day,the tobacco industry is forced to seek ways to improve income levels and ensurebusiness sustainability. Nothing is more sustainable than hooking a customerfrom a young age, which is the tobacco industry’s goal as they look to a new eraof industry operation—a new wave of products to ensure lifelong addiction andcustomer retention.This document contains definitions and overview on a number of tobacco products and nicotine delivery devices currently available on the US and/or international market. Updated April 2011 [ako]
  2. 2. Products Currently on the Marketi Chewing tobacco o The product is consumed orally, but is not actually chewed. Rather, the user places a small amount in the bottom lip of their mouth, between the gum and the teeth where it is compacted tightly into the users lip. It is common to spit and discard of excess saliva caused by the tobacco. o Chewing tobacco comes in several forms:  Loose leaf tobacco is sweetened and packaged loose in aluminum lined packs. The chewer simply takes a portion directly from the pouch. This is the most common form of chew.  Plug tobacco is press formed into sheets, with the aid of syrup (typically molasses), which helps maintain form as well as sweetens. The sheets are then cut into individual plugs, wrapped with fine tobacco and packaged. Individual servings must be cut or bitten directly from the plug.  Twist tobacco is spun and rolled into large rope-like strands and then twisted into knots. The final product is much lower in moisture than plug or loose leaf tobacco, and historic varieties could be smoked in a pipe as well as chewed. This was the most common form of chewing tobacco in the 18th and 19th centuries.  Modern use is primarily limited to Civil War other other period reenactors.  Tobacco bits are formed by rolling sweetened—typically flavored—tobacco into small pieces which are consumed individually. These are typically packaged in small tins like mints.
  3. 3.  Cigars o A cigar is a tightly rolled bundle of dried and fermented tobacco which is ignited so that its smoke may be drawn into the smokers mouth, but not inhaled. Blunts o Blunts are wide, somewhat stubby versions of cigars which are often flavored. o Blunts typically consist of two main parts; the inner leaf, which is similar to a cigarette rolling paper, except it is made of tobacco, and a thicker outer leaf which is rolled around the inner leaf in a spiral. In most commercially available blunts, the "leaves" are not actual tobacco leaves but rather paper made from tobacco pulp. Cigarillos o Cigarillos are long, thin cigars, somewhat larger than cigarettes but smaller than regular cigars. o Unlike cigarettes, cigarillos are wrapped not in whole- leaf tobacco. o Cigarillos are sold both in packs and singularly. o Cigarillos can are often made without filters. o Unlike a cigarette, they are not meant to be inhaled but rather smoked like a cigar. Little cigars o A little cigar is a cigar that is the same size as a cigarette; however, it still retains its legal classification as a cigar because it is wrapped in a tobacco leaf or mixed of tobacco leaf and paper. o Sales of little cigars quadrupled in the U.S. from 1971 to 1973 in response to the Public Health Cigarette Smoking Act, which banned broadcast cigarette advertisements and required stronger health warnings on cigarette packs. Cigars were exempt from the ban, and perhaps more importantly, are taxed at a significantly lower rate.
  4. 4.  Dipping tobacco (dip) o Dipping tobacco is most commonly known as American moist snuff or spit tobacco, and is a form of smokeless tobacco. o Dip is sometimes called "chew" and often confused with chewing tobacco. o To use dip, a small clump of dip is pinched out of the tin and placed between the lower or upper lip and gums. o Different forms of dip include:  Long cut, or “straight cut,” is larger grain dip. It is the most popular form of dip on the market.  Mid cut sized dipping tobacco is comparable to small granules at about 1 mm cubed.  Fine cut comes in granules slightly larger than sand or coffee grounds.  (American) snuff is used as a common term to describe all forms of moist dipping tobacco.  Original “snuff,” which was developed and is still used in England, looks similar to dirt or sand in terms of granular size and is inhaled through the nostrils.  In the US, snuff is also known as “American snuff,” “moist snuff” and “Swedish snus.”  Pouches (aka ‘snus’) hold fine cut tobacco in a small teabag-like pouch for convenience.  This is different from Swedish snus, which is a product similar to loose moist snuff.
  5. 5. Cigarettes o Cigarettes are consumed through smoking a paper-wrapped cylinder (usually less than 120 mm in length and 10 mm in diameter) stuffed with a mixture of cured and finely cut tobacco leaves and reconstituted tobacco, often combined with other additives. o A cigarette is distinguished from a cigar by its smaller size, use of processed leaf, and paper wrapping. o There are other forms of cigarettes including:  Kreteks  Kreteks are cigarettes made with a complex blend of tobacco, cloves and a flavoring sauce.  Since 2009, kreteks are no longer legal for sale in the United States. However a variation of the kretek is being sold: "cigars" that are similar in size and shape to the original kreteks, also with a filter and the original tobacco/clove blend, but in a tobacco-based paper.  Roll-Your-Own  Roll-your-own cigarettes are cigarettes made from loose tobacco and rolling papers. Roll-your- own products are sold as a pouch of tobacco for rolling hand-rolled cigarettes, sometimes with the rolling papers provided in the pouch. Loose filters can also be bought and added to the rolled cigarettes.  Also known as (aka) “RYO,” “rollies,” “roll-ups” or “hand- rolled cigarettes.”
  6. 6.  Dissolvable tobacco o Dissolvable tobacco is the newest form of tobacco product on the market, entering mainstream use in the latter half of the 2000s. The product consists of finely-processed tobacco which is developed in such a way as to allow the substance to dissolve in the mouth. o Star Scientific manufactures two brands of dissolvable tobacco: Ariva and Stonewall. Both brands contain flue-cured powdered Virginia tobacco compressed into smoke-free, spit-free, flavored dissolvable tobacco “lozenges” packaged in blister packages and a cardboard carton (much like OTC medications).  The Ariva brand, introduced in 2001, contains 1.5 milligrams of nicotine in each piece and dissolves in the mouth in 10-30 minutes. o Comes in five flavors: Cinnamon, Mint, Cirtus, Wintergreen and Java.  The Stonewall brand, introduced in 2003, has more surface area and contain 4.0 milligrams of nicotine per piece, with each piece dissolving in 10-30 minutes o Comes in three flavors: Natural, Wintergreen, and Java.
  7. 7. o Camel products (orbs, sticks and strips) were pulled from test markets in early 2011, however other tobacco companies are currently looking at designing similar single-unit tobacco product similar to the Camel examples outlined below.  Orbs contain fine grain tobacco combined with “additives such as water, flavorants, binders, colorants, pH adjusters, buffering agents, fillers, disintegration aids, humectants, antioxidants, oral care ingredients, preservatives, additives derived from herbal or botanical sources, and mixtures thereof.”ii  Camel currently sells the product in two versions: Mellow and Fresh.  Each pellet contains 1 milligram of nicotine, dissolving in the mouth in 10-15 minutes.  The stick is a twisted stick the size of a toothpick that lasts in the mouth about 20-30 minutes, and contains 3.1 milligrams of nicotine.  The Camel Sticks are for insertion between the upper lip and gum, and come in one style: Mellow.  Strips contain 0.6 milligrams of nicotine per strip and use the same technology used in the Listerine PocketPacks.  The thin film nicotine delivery device lasts 2-3 minutes.  Camel Strips come in one style: Fresh  Nicotine-laced orbs, strips and sticks have joined chewing tobacco and snuff to become the second-most common cause of unintentional tobacco ingestion in children younger than 6.iii
  8. 8. Product Usage Guide for Camel Dissolvable Tobacco:
  9. 9.  Shisha tobacco o It is a somewhat moist form of tobacco that is coagulated with molasses or other sweeteners and has been popular in the Middle-East for centuries. It is often smoked with a hookah water pipe. Electronic Cigarettesiv o Electronic cigarettes (or “e-cigarettes”) are nicotine delivery devices that do not contain tobacco, but resemble cigarettes, cigars or pipes.  The e-cigarette contains a battery, an atomizer and a cartridge containing a mixture of nicotine, water and propylene glycol.  By using the battery to make electronic heat, the atomizer device vaporizes the liquid nicotine within the cartridge into an inhalable mist.  It is patented as a “mouth sucking type household ultrasonic atomization therapeutic device.”  Some versions have the e-cigarette appearing as pens and other nontobacco products for concealment purposes (see left).  The eLiquid (nicotine liquid in the e-cigarette) is available in a number of different flavors and nicotine concentrations.  There are currently 17 (known) companies/dealers actively marketing the sale of an electronic cigarette. o The FDA has classified electronic cigarettes as drug delivery device and is subject to approval before being sold in the US (under the authority of Food, Drug, and Cosmetic Act). o The FDA currently bans the import of e-cigarettes into the United States.  In January 2010, this rule was overturned by a federal judge. However, the importation of e-cigarettes will be banned indefinitely as the result of a unanimous ruling by the U.S. Court of Appeals in March 2010, which reversed the lower courts ruling.
  10. 10.  Electronic cigarette companies are prominent on the internet, where much of their marketing and sales are conducted.  It has yet to be determined what actions the FDA will take to ensure that only compliant products are on the market.  Several countries, including Hong Kong, Singapore, Finland, Brazil, Australia, Canada, Chile and Panama, have banned the sale of e-cigarettes.  Malaysia, Denmark, Austria and New Zealand classify e-cigarettes as medicinal products.o Several studies regarding the health impact of inhaling nicotine vapor are currently underway.  The World Health Organization (WHO) stated in September 2008 that it does not consider the electronic cigarette to be a smoking cessation aid.v  In July 2009, the FDA issued a statement discouraging the use of electronic cigarettes and stated concerns that electronic cigarettes do not contain the proper health warnings or labels, and may be marketed to youth.vi  Arizona, New Jersey, New Hampshire, New York and Pennsylvania have begun efforts to restrict electronic cigarette use in various forms.  Nico-water was banned in Maine in 2004, setting precedence for the ban of nicotine delivery devises.  Additional states are waiting to determine action on e-cigarettes pending official decision on product safety by the FDA.  There is continued concern and question as to how e- cigarettes will impact, or be impacted by, existing secondhand smoke laws.o In May 2010, Japanese company Japan Tobacco Inc. began selling the “Zerostyle Mint.” The product, which “resembles a regular cigarette but contain a replaceable cartridge that holds tobacco leaves” emits no smoke but allows the user to inhale the taste of tobacco and mint through a tapered mouthpiece.vii
  11. 11. Items available internationally, but not discussed, include:  Dokha  Gutka  Tobacco gum  Tobacco water (banned for sale in Maine)  Topical tobacco paste  Creamy snuffi Please note that, unless otherwise cited, information contained in this document derived from the following source(s): Tobacco Products. (2010, April 10). In Wikipedia, the free encyclopedia. Retrieved May 25-26, 2010, from http://en.wikipedia.org/wiki/Tobacco_productsii Dube, Michael Francis, et al. Smokeless Tobacco Composition. U. S. Patent Application. 7 Feb 2008.iii Aleccia, JoNela. “Tobacco „mints‟ tied to kids‟ poisoning.” MSNBC 19 April 2010. Internet.iv Please note that, unless otherwise cited, information contained in this document derived from the following source(s): Electronic cigarettes. (2010, May 26). In Wikipedia, the free encyclopedia. Retrieved May 27, 2010, from http://en.wikipedia.org/wiki/Electronic_cigarettesv World Health Organization. Press Announcement. “Marketers of electronic cigarettes should halt unproved therapyclaims.” WHO Tobacco Free Initiative. 9 September 2010. Internet.vi Food and Drug Administration (FDA). “FDA and Public Health Experts Warn About Electronic Cigarettes.” PressAnnouncement. 22 July 2009. Internet.vii Ryall, Julian. “Japanese tobacco company unveils „smokeless cigarette.‟” The Daily Telegraph 18 May 2010.Internet.

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